Amin Riazi
Richmond Hill,ON
Summary
Results-driven Senior Sales Consultant and Construction Project Coordinator with a proven ability to drive revenue growth, streamline project execution, and build strong industry relationships. Skilled in strategic client engagement, market expansion, and full-cycle sales management within the construction and cladding materials sector. Known for accurate estimating, budgeting, and cross-functional coordination. Strong communicator and negotiator with a track record of leading teams and delivering value-driven solutions, aligned with client and business goals.
Overview
10
10
years of professional experience
Work History
Project Coordinator/Senior Sales Consultant
Wiedehopf
12.2023 - Current
- Generated over $2 million in sales of construction materials in 2024, personally closing 80% of the company’s total deals.
- Ranked in the top 1% of sales professionals within the cladding industry for closed sales performance.
- Leveraged advanced estimating techniques to deliver accurate cost assessments, driving improved budgeting accuracy, and increased profitability.
- Led the estimation process by preparing specialty subcontractor bid packages, overseeing material procurement, conducting contract reviews, and developing actionable execution plans..
- Engaged in high-level project planning meetings with clients, architects, builders, and other stakeholders to align project goals and deliverables.
- Managed and mentored a team of sales representatives, setting performance targets, providing strategic guidance, and offering ongoing coaching and development.
- Represented the company at industry events and client meetings, delivering compelling presentations to architects, builders, and designers to promote brand awareness and product value.
Project Coordinator/Sales Advisor
ABAD Home Corp.
09.2020 - 11.2023
- Developed and updated project plans to document objectives, technologies, schedules, and funding.
- Produced thorough, accurate and timely reports of project activities.
- Assessed customer feedback to improve service delivery processes or procedures continuously.
- Monitored performance metrics such as cost, timeline, quality control and customer satisfaction levels.
- Conducted market research to identify selling possibilities, and actively evaluated customer needs.
- Negotiated deals and handled complaints or objections.
- Used active listening and relationship-building skills to assess customer needs, build rapport and connect with viable solutions.
B2B Account Executive
Bell Canada
09.2022 - 05.2023
- Developed comprehensive business plans and operational strategies for new and existing businesses.
- Built long-lasting relationships with Business-to-Business clients.
- Increased sales with the execution of full sales cycle processing, from initial lead processing, through conversion, and closing.
- Organized and improved both long selling cycles and short-term revenue opportunities to effectively capture quarterly revenue.
- Negotiated contracts and closed deals while maintaining a high level of customer satisfaction.
- Utilized CRM software tools to manage pipeline activities, track progress against goals, and forecast revenue.
Brand Manager
Aminbrilliant Inc.
07.2017 - 08.2020
- Researched and identified new opportunities for product and brand development.
- Conducted extensive research on market trends to identify customer needs and preferences, informing strategic planning.
- Created and executed social media content, engaging with target audiences and optimizing reach through strategic ad placements.
- Conducted comprehensive market research, analyzing industry trends, consumer demographics, and competitor activities to drive effective marketing strategy.
- Developed and implemented branding campaigns to educate target audiences on product features, benefits, and values.
- Proactively maintained and improved the company's reputation and positive image in the markets served.
Personal Banking Associate
BMO Financial Group
05.2015 - 06.2017
- Executed wire transfers of funds in compliance with banking best practices.
- Networked in the community, obtained customer referrals and used sales techniques such as cold calling to increase business.
- Participated in regular staff meetings to discuss strategies for increasing sales goals and meeting customer expectations.
- Coordinated with internal departments to streamline operational processes and improve customer service.
- Conducted financial analysis to assess loan eligibility and risk factors, contributing to informed lending decisions.
- Achieved or exceeded personal sales goals consistently.
Education
Bachelor of Arts - Business Management
York University
Toronto, ONPost-Degree Certificate - Marketing Management - Digital Media Program
George Brown College
Toronto, ONSkills
- Project coordination
- Cost estimation
- Budget analysis
- Contract negotiation and closing strategies
- Sales forecasting
- Presentation skills
- Cross-selling techniques
- Relationship building
- Business development
- Attention to detail
- Decision-making
- Teamwork and collaboration
- Problem-solving
- Strategic direction
- Subcontractor oversight
- Lead generation
- Customer relationship management
Accomplishments
- Recognized as a top-performing sales professional, ranking in the top 1% across the cladding industry by consistently exceeding targets and delivering over $2M in sales revenue within a single year.
- Earned the highest company-wide marks for customer satisfaction, consistently exceeding service expectations and building long-term client relationships.
- Increased customer retention by 20% by developing and implementing a customer success strategy that proactively addressed client needs, provided personalized support, and shared best practices.
- Improved service performance by 40% through analyzing customer feedback and leading initiatives that enhanced support processes and response times.
- Led the execution of a seasonal promotional campaign that generated a 30% increase in overall sales, leveraging strategic partnerships, targeted marketing, and tailored customer experiences to boost both in-store and online revenue.
Languages
- English
- Persian (Farsi)
Timeline
Project Coordinator/Senior Sales Consultant
Wiedehopf
12.2023 - Current
B2B Account Executive
Bell Canada
09.2022 - 05.2023
Project Coordinator/Sales Advisor
ABAD Home Corp.
09.2020 - 11.2023
Brand Manager
Aminbrilliant Inc.
07.2017 - 08.2020
Personal Banking Associate
BMO Financial Group
05.2015 - 06.2017
Bachelor of Arts - Business Management
York University
Post-Degree Certificate - Marketing Management - Digital Media Program
George Brown College
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