Amer Tufail
Caledon,ON
Summary
Results Driven Digital Marketing Specialist with a master's degree in business administration specializing in Marketing and a recent diploma with a 95%score in Digital Marketing Specialist Program. Having an experience in Ecommerce with a strong background in music and video production, over 7 years of experience in media creation and marketing roles, I have a proven track record of driving organizational success through effective teamwork dynamics and independent initiatives.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Internship/ Volunteer-Digital Marketing Specialist
11.2023 - Current
- Implemented email marketing campaigns showcasing the effectiveness of targeted outreach efforts with an average 30% open rate of emails
- Elevated community engagement by revamping graphic design, product imagery and implementing strategic content posting on Facebook, resulting in a notable upsurge in audience interaction
- Amplified product interest by 70% on Instagram and Facebook Marketplace through compelling content creation and strategic placement
- Produced engaging Instagram reels and Meta Ads videos tailored to resonate with the target audience, optimizing ad performance via meticulous A/B testing
- Formulated a robust marketing strategy following comprehensive SEO audits and competitive analysis, identifying opportunities to enhance product visibility and drive sales.
Self Employed
02.2017 - 10.2022
- Proficient in music arrangement using Logic Pro
- Skilled in audio recording, mixing, and mastering
- Experienced in videography with professional camera as well shooting/editing with green screen
- Proficient in video editing using final cut pro, Adobe Premiere and Adobe Aftereffects
- Experienced in drone photography and videography using DJI Mini 3 Pro with basic licence.
Shaz Studios
01.2014 - 01.2017
- As the owner of the studio, directed and produced all the music and music videos
- Deeply assessed and reviewed all the stages of music and video production according to the needs of the customers
- Created gospel music and videos which were very well appreciated by the Pakistani and Urdu speaking Christian community worldwide.
Mainstream Music Industry -Pakistan
03.2004 - 12.2013
- As the bass guitarist composed and recorded bass for the songs and worked with the best studios of the country
- Designed the music as a band member for releases
- Decision maker with other band members for the productions, getting the right work done by studios
- Represented Pakistani pop rock music internationally.
Education
Digital Marketing Specialist Diploma, Foundations of Marketing & Strategies, Foundations of Graphic Design, Content Strategy, Social Media Engagement & Optimization Strategies, Facebook, Instagram, TikTok, Twitter and Google Ads, Mobile marketing., Online community Management, Online Reputation Management, Search Engine Optimization, Search Engine Analytics, Search Engine Marketing with AdWords, Mobile Marketing, Writing for Online Success, Website Content Management, Email Marketing, Microsoft Office Suite, Advanced Microsoft Excel, Advanced Access -
Trios College
Brampton, ON02.2024
Master of Business Administration (MBA) -
Pak Lawrence Institute
01.2003
Bachelor of Business Administration (BBA) - Business Marketing
Pak Lawrence Institute
01.2002
Skills
- Digital Marketing
- Social Media Marketing
- SEO
- Detail Oriented
- Social media tools
- Content Creation
- Video Editing
- Digital Marketing Management
- Market Research and Analysis
- Marketing Strategies
- Email marketing campaigns
- Search Engine Optimization
- Creative Problem-Solving
- Google Business Suite
- Multi-channel marketing
- Data Analysis
- Google Analytics
- Strategic Planning
- Campaign Management
- Customer Relationship Management (CRM)
- WordPress Management
- Technical SEO
- Graphic Design
- MailChimp
- Keyword Research
- Salesforce CRM
- Competitor Analysis
- Conversion Rate Optimization
- KPI Management
- Mobile marketing
- Landing Page Design
- Brand strategy
- Report Preparation
- E-commerce strategy
Accomplishments
Got a 2.5 million deal done with Ufone for endorsement of their brand.
Communicated with masses through creative work and social media.
Certification
- Brand Strategy: Management of Your Brand Reputation, LinkedIn Learning Course, 08/2023, Present
- How to Plan your website, LinkedIn Learning course, 09/2023, Present
- SEO Foundations, LinkedIn Learning Course, 10/2023, Present
- SEO: Keyword Strategy, LinkedIn Learning course, 10/2023, Present
- Google Analytics 4 (GA4) Essential Training, LinkedIn Learning Course, 11/2023, Present
- Advanced Google Ads (2020), LinkedIn Learning Course, 10/2023, Present
- Looker Studio for Marketers, LinkedIn Learning Course, 11/2023, Present
International Travel Experience
Extensive international travel across the USA, UK, Norway, Germany, UAE, Dubai, Bahrain, Oman, Thailand, Malaysia, Bangladesh, and India has cultivated a global perspective, deep cultural awareness, and strong communication skills. These experiences serve as a constant source of creative inspiration, enriching my work in diverse settings.
Skills
Self-motivation, A record of independent projects, Collaborative Leadership, Multi-tasking, Organizational skills, Creative Problem Solving, Influential written and verbal Communication, Proof reading & Attention to detail, Experience with Social Media management by organic community engagement, Online community management, Brand management, Email Marketing, Website management, Digital marketing strategies, Detailed knowledge of SEO tools & Tactics, Advanced Google ads certification, Experience in Meta Business suite, Developing and maintaining content calendars, Original content development including digital and print materials, Blog Curation, Project and Report Writing, Microsoft Office Proficiency, Measurement and reporting of key performance indicators, Was the director and producer for my inhouse production house, Music Composer & Writer, Music Programing, Audio Recordist & Denoising for podcasts, Industry level Music programming in Logic Pro X, Photography, expert knowledge for using DSLR Canon Mark II and prime lenses, Professional photography using I Phone 15 Pro Max, DJI Drone. Action Digital Photography, Record of Professional Video editing using Final Cut Pro & Adobe After Effects as well as Canva
Languages
English
Full Professional
Urdu
Professional Working
Timeline
Internship/ Volunteer-Digital Marketing Specialist
11.2023 - Current
Self Employed
02.2017 - 10.2022
Shaz Studios
01.2014 - 01.2017
Mainstream Music Industry -Pakistan
03.2004 - 12.2013
Digital Marketing Specialist Diploma, Foundations of Marketing & Strategies, Foundations of Graphic Design, Content Strategy, Social Media Engagement & Optimization Strategies, Facebook, Instagram, TikTok, Twitter and Google Ads, Mobile marketing., Online community Management, Online Reputation Management, Search Engine Optimization, Search Engine Analytics, Search Engine Marketing with AdWords, Mobile Marketing, Writing for Online Success, Website Content Management, Email Marketing, Microsoft Office Suite, Advanced Microsoft Excel, Advanced Access -
Trios College
Master of Business Administration (MBA) -
Pak Lawrence Institute
Bachelor of Business Administration (BBA) - Business Marketing
Pak Lawrence Institute
Similar Profiles
Cathy Mih TaylorCathy Mih Taylor
NA at NANA at NA
Ella GoreElla Gore
Esthetician Student at NAEsthetician Student at NA
KOMAL MOREKOMAL MORE
Professional Development | May 2025 – Present at NAProfessional Development | May 2025 – Present at NA
Jethin EddulaJethin Eddula
Web Design Intern at NAWeb Design Intern at NA
Laura OlayaLaura Olaya
Cleaner at Shield And Armour RestoratitonCleaner at Shield And Armour Restoratiton