Amelia Wang

Led annual media strategies for luxury lines AMG, Maybach, and S-Class, aligning closely with client objectives and challenges for optimal ROI outcomes

• Developed innovative marketing campaigns tailored to product features, target audiences, and media landscape and market trends across integrated channels including social media, digital performance media, auto verticals, content co-ops, SEM, OOH, print etc.
• Closely monitored full-funnel campaigns through holistic data analysis & measurement metrics to manage annual budgets, vendor coordination to ensure optimal results in terms of awareness, preference building and lead generation
• Designed & land implementations on annual projects such as Vogue Force of Fashion, including event & celebrity sponsorship, content development, auto exhibition, social amplifications, negotiated favorable contracts with vendors for reduced costs and improved ROI.

Spearheaded Communication and Media Strategy for CSB & B2B segments, developing and executing strategic media plans aligned with client objectives, target audience, and market trends to drive increased brand visibility and revenue growth

• Managed a team of media planners, buyers, and analysts, providing leadership, training, and performance evaluations for optimized campaign execution and client satisfaction
• Collaborated with internal teams and external vendors to enhance media buying strategies, negotiate contracts, and secure competitive rates and placements across traditional and digital channels
• Conducted comprehensive market research, competitive analysis, and audience segmentation to identify key opportunities for targeted media outreach and messaging strategies
• Analyzed campaign performance metrics, generated insightful reports and whitepapers, and recommended data-driven optimizations to enhance media effectiveness and ROI
• Stayed abreast of industry trends, emerging technologies, and evolving media platforms to propose innovative strategies and implement best practices in media communication.

Led the digital media strategy for the Children Cheese Stick and Yogurt line, developing annual digital strategies and media execution proposals through in-depth diagnosis of client challenges, collaborative goal setting with client branding and media teams, and thorough competitive landscape analysis to identify media opportunities

• Conducted detailed analyses of audience behaviors, media touchpoints, and content behaviors to craft major media strategies across digital & traditional channels, ensured optimal execution aligned with product and brand expectations.
• Provided quick and insightful suggestions to clients, evaluated media effectiveness, and identified business opportunities for leveraging new digital solutions such as data solutions, performance marketing, and KOL content solutions.

• Supported cross-BU digital strategy setting and planning by analyzing online media landscapes and trends, aligning with client business and industry trends, and assisting in strategy development across multiple business units
• Spearheaded the establishment of a standardized media traffic measurement system across 5 BUs, tailored to various business needs, and assisted in setting up performance marketing strategies and measurement systems
• Oversaw pre-launch data analysis, operational optimization, and post-campaign reporting structures, managing UD, Reachmax, PDB, ADX, and other media OCPX models for testing across mass media channels.

• Responsible for managing DMP, SSP, TD, Tardiis, and other significant big data-related media innovation products, encompassing product onboarding, client interactions, and daily operations
• Played a key role in the execution of a client's 1st party DMP project, involving strategic data spectrum planning, CDP implementation, third-party database integrations, and formulation of data-driven marketing strategies, analysis, and optimization
• Led the implementation of Group's SSP platform project, overseeing front and back-end integration, seller resource management, price negotiations, buyer marketing strategies, daily operations, data analysis, and performance optimization
• Spearheaded the development of innovative media enhancement products including City Radar (OOH media data visualization tool & cross-screen application) and Brand Radar (competitive analysis tool based on crawler technology for campaigns, products, and sponsorships)
• Provided services to a diverse range of clients including Mead Johnson, AB-Inbev, Mars, P&G, Didi, BMW, RB, Libai, Mengniu, and others.

• Responsible for managing two product line media planning
• Coordinated daily media execution, provided consulting services for campaign solutions
• Demonstrated exceptional problem-solving and quick learning skills in a high-pressure environment, developed integrated media knowledge and related skills.

• Learnt fundamental mechanics of ad-words and rich media online tools
• Daily communicated with clients to report on optimization results
• Established basic understanding of digital media, trends, and ad effects.