Amelia Lu
Richmond
Summary
Marketing and client experience professional with expertise in brand promotion, digital campaigns, and customer/student engagement. Skilled in analyzing consumer behavior, managing relationships, and executing strategies to drive results across multiple platforms.
Overview
10
10
years of professional experience
Work History
Retail and wholesale manager
715 Motor Haus
04.2024 - Current
- Wholesale: Manage the financial processing of vehicles, including contacting banks for lien release letters and coordinating secure transactions on Eblock and Adesa auction platforms.
- Retail: Optimize vehicle listings and promotional content on Instagram, company website, AutoTrader, and Rednote to increase visibility and customer engagement.
- Design and implement advertising signage and digital creatives to boost brand recognition and foot traffic.
- Collaborate with insurance companies and financial institutions to facilitate seamless deal closures.
Academic Advisor
Lin Institute
12.2021 - 03.2024
- Company Overview: China(Leading Elite Education Provider)
- Provided tailored education solutions for 120+ students based on their academic potential and needs.
- Developed and maintained long-lasting relationships with clients, obtaining a 100% satisfaction rate.
- Facilitated new media marketing campaigns.
Business Development Manager
Dexin Health Management Co., LTD
01.2021 - 12.2021
- Healthcare China(Medical device start-up) Maintained relationships with 15+existing corporate clients generating cross-sale and up-sale opportunities.
- Proactively developed and managed new relationships with 12+prospects, from which won 9+new contracts.
- Negotiated with local governments and medical associations to form an alliance.
Trade Union Spokesperson
COMAC
09.2018 - 03.2019
- Managed the operation of the Trade Union's official social account.
- Organized and promoted large-scale artistic and sports activities Advocated for staff welfare.
- Organized meetings and coordinated information between departments.
Marketer &PR Intern
WAJIJIWA Entertainment
08.2017 - 04.2018
- Company Overview: China(renowned entertainment agency)
- Defined and implemented overall brand strategies for the company. Designed marketing campaigns and promoted the plans for large-scale projects including national tour concerts, television music competitions and online TV dramas.
- Participated in various projects including the music competition 'The Son of Tomorrow,the TV drama Oh My Emperor,the national concert tour of The Son of Tomorrow and the anniversary celebration of X9 (Youth Band).
Shanghai Station Journalist
NetEase China
12.2015 - 07.2017
- Company Overview: renowned internet technology company
- Designed pre-production proposals for one-to-one interviews with celebrities shooting and editing news videos.
- Accumulated media and PR resources to promote the click rate and exposure of projects.
- Participated in projects at the Shanghai Magnolia TV Festival, Shanghai International Film Festival,2017 TV Drama Quality Ceremony.
Education
MSc - Marketing with Distinction
University of Birmingham
11.2020
BA - Broadcasting and Television Studies
Shanghai University
07.2018
Skills
- Proficient in Microsoft Office Suite
- Program management
- Bilingual in Chinese and English
- Effective communication skills
Accomplishments
- Silver Prize, 2017 Excellence Cup News Works Competition (Documentary category)
- China Silver Prize, 2017 Excellence Cup News Works Competition (Integrated Media category), China
LANGUAGES
Native Chinese
Fluent English
Timeline
Retail and wholesale manager
715 Motor Haus
04.2024 - Current
Academic Advisor
Lin Institute
12.2021 - 03.2024
Business Development Manager
Dexin Health Management Co., LTD
01.2021 - 12.2021
Trade Union Spokesperson
COMAC
09.2018 - 03.2019
Marketer &PR Intern
WAJIJIWA Entertainment
08.2017 - 04.2018
Shanghai Station Journalist
NetEase China
12.2015 - 07.2017
BA - Broadcasting and Television Studies
Shanghai University
MSc - Marketing with Distinction
University of Birmingham
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