Ameera Ikram Faridi
Professer
Fredericton,NB
Summary
To obtain a dynamic, growth-oriented position that encourages the use of acquired knowledge and creative design skills towards the enhancement of a company or a studio.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
Work History
Senior Design and Marketing Manager
Denim Crafts
Karachi, Sindh
01.2019 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Lecturer
Asian Institute of Fashion Design
01.2016 - 01.2019
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Supported student social, emotional and academic development.
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
- Helped students develop organizational, time management and study skills.
- Delivered supportive and knowledgeable counseling to students with academic or personal concerns.
- Empowered students through counseling and skill-building exercises.
- Counseled students regarding course and program selection, class scheduling and registration and career planning.
- Identified issues that hindered student academic achievement.
- Prepared students for later educational experiences by encouraging exploration of learning opportunities and perseverance through challenging tasks.
- Planned and promoted career planning presentations, work experience programs and career workshops.
- Oversaw career and job fairs to connect students with area schools and employers.
- Created and designed quizzes, tests and projects to assess student knowledge.
- Mentored undergraduate and graduate students in effective next-steps for education and career preparedness.
- Conducted individual research projects to actively contribute to institution's research work.
- Applied innovative teaching methods to encourage student learning object.
- Monitored curricula and course sequencing.
Senior Design Consultant
Eden Robe
01.2012 - 01.2014
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Identified design requirements for each project.
- Applied skill in color theory and composition to bring client visions to fruition.
- Reviewed project requirements to plan workflows and evaluate client time and budget constraints.
- Collaborated with clients to address brand imaging and marketing style.
- Researched new design technology and tools to bolster professional skillset and drive quality deliverables.
- Maintained energy and enthusiasm in fast-paced environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Fashion Designer
Daaman
01.2010 - 01.2012
- Designed sampling displays to enhance consumer interest.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Worked with technical design and product management to provide accurate and complete design packages.
- Followed market trends and research to establish innovative product offerings for consumers.
- Sketched artistic and fresh designs for consideration.
- Developed exciting seasonal merchandise assortments to improve category diversity.
- Worked with photographers and stylists to showcase products for optimal visibility.
- Negotiated with vendors to reach ideal product distribution channels and pricing.
- Coordinated design process for multiple brands from concept sketches through final adoption.
- Created innovative design tools and strategies for presenting merchandise.
- Clearly communicated design revisions to members of fashion design team.
Fashion Designer
Fnk Asia, Adnan
Amir
01.2009 - 01.2010
- Worked closely with the production team for timely deliveries
- Keeping tabs on the finished product to ensure that the integrity of the original sample is being maintained
- Assisting with the running of the e-commerce store (photography, photo edits, customer service etc)
- Attended fashion shows and review garment magazines and manuals to analyze fashion trends, predictions, and consumer preferences
- Sketched apparel designs and worked on it till the sample piece is ready
- Presented concepts to director and team
- Continuously developed new materials and techniques
- Worked closely with sale and channel on all needs
- Followed design ideas and trends that are suitable for accounts
- Written specs that reflect creative, cohesive collections that are saleable
- Helped with the research and development of key fabrics, prints and patterns with fabric team and Cad designers
- Traveled to stores to shop for samples and creative inspiration.
Education
Masters - Marketing, Merchandising and Design
Asian Institute of Fashion Design
01.2018 - 01.2019
Bachelors of Design - Textile designing Dept. of Visual Studies
University of Karachi
01.2004 - 01.2008
Intermediate -
.A College For Women
01.2002 - 01.2004
Skills
Product Management
Accomplishments
- Thesis given on hand weaving
- Introduced hand woven semi formal “Ghararas” for the first time-Dec 2008
- Dissertation Report on “Banaras Colony-Capped Bottle”-Nov 2008
- Worked on Community conservation by utilizing their skills in contemporary products.-Jan 2008
- Developed marketing strategies to promote artisan’s skills for WWF-Pakistan-Jan 2008
- Mini thesis on a Promotional Campaign Called “Sahil Bachao” - Dec 2007
- Printing methods: Hand Screen printing (Jan -April 2007), batik, tie and dye, block printing(Aug-Nov 2006
- Handloom Loom and off loom weaving, also creating products from woven fabrics – 2006 to 2007
- Creating Fashion Accessories and Upholstery products based on movements and trends in different era – 2007
- Mini collection on Club clothing - Fashion Illustration Course - Nov 2007
- Term report on ”Subliminal Messages-Mind Control”- April 2007
Timeline
Senior Design and Marketing Manager
Denim Crafts
01.2019 - Current
Masters - Marketing, Merchandising and Design
Asian Institute of Fashion Design
01.2018 - 01.2019
Lecturer
Asian Institute of Fashion Design
01.2016 - 01.2019
Senior Design Consultant
Eden Robe
01.2012 - 01.2014
Fashion Designer
Daaman
01.2010 - 01.2012
Fashion Designer
Fnk Asia, Adnan
01.2009 - 01.2010
Bachelors of Design - Textile designing Dept. of Visual Studies
University of Karachi
01.2004 - 01.2008
Intermediate -
.A College For Women
01.2002 - 01.2004
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