Summary
Overview
Work History
Education
Skills
Timeline
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Amber Coombes

Burlington,ON

Summary

As a results-driven marketing coordinator, I leverage a unique blend of strong business sense, industry knowledge, strategic marketing, data analysis and graphic design skills to successfully drive campaigns resulting in brand growth. My commitment to building lasting relationships married with a creative mindset, allows me to exceed objectives and consistently develop impactful brand collaborations that contributes directly to the bottom line. I am known for seamlessly managing multiple priorities and tight deadlines, and I bring a creative mindset and swift execution capabilities to every project, setting me apart in the dynamic world of marketing.

Overview

5
5
years of professional experience

Work History

Integrated Marketing Coordinator

Corus Entertainment
06.2021 - Current
  • Developed and oversaw an array of sales and marketing materials, encompassing RFP slide decks, proactive sales packages, company branding, newsletter content, and graphics for social media. Consistently delivered over 20 campaigns per month.
  • Managed and negotiated inbound sales requests, showcasing robust negotiation skills to secure optimal deals and partnerships for creators. These efforts directly contributed to increased revenue and fostered impactful brand collaborations.
  • Spearheaded ideation and guided the content strategy for diverse campaigns, ensuring a cohesive and impactful brand message.
  • Orchestrated B2B/industry-facing marketing initiatives and events, fostering connections and enhancing the brand's industry presence.
  • Overhauled processes and filing structures within the department, introducing a revolutionary approach to improve efficiency and organization.

Marketing Communications Coordinator

Glen Dimplex Americas
01.2020 - 05.2021
  • Orchestrated content management across five distinct company websites, navigating platforms such as Shopify, WordPress, Drupal, Wix, and OpenCart.
  • Crafted comprehensive strategies for social media engagement, leveraging platforms such as LinkedIn, Facebook, Instagram, and Pinterest. Utilized social listening tools to enhance brand resonance and successfully grew the social media audience by 470%.
  • Engineered visually appealing outward-facing marketing material, including newsletters for impactful email campaigns, captivating product photography, and attention-grabbing email blasts.

Marketing Assistant

Mimi Imports
05.2019 - 12.2020
  • Cultivated and promoted content, utilizing tools such as MailChimp, WordPress, and Adobe Creative Suite. Demonstrated proficiency in creating engaging and visually appealing materials.
  • Coordinated campaigns with a strong emphasis on data tracking, analysis, and reporting strategies, ensuring the effectiveness of marketing initiatives.
  • Formulated online marketing strategies in harmony with the overarching marketing plan. Produced compelling blog content, engaging social media posts, and curated weekly newsletters to amplify brand presence and engagement.

Website Training & Support Specialist (Co-op)

University Of Guelph
09.2018 - 12.2018
  • Trained and offered continual support to University of Guelph faculty on our Drupal CMS platform, including AODA online accessibility training.
  • Developed strategies to enhance technical operations, contributing to the achievement of system-wide technology goals.

Education

BBA - Marketing Management

University of Guelph
Guelph, ON
04.2021

Skills

  • Strategy Development
  • Campaign Planning
  • Content Development
  • Graphic Design
  • Social Media Oversight
  • Database Management
  • Contract Negotiation
  • Presenting Ideas and Plans
  • Work Planning and Prioritization
  • Brand Management

Timeline

Integrated Marketing Coordinator

Corus Entertainment
06.2021 - Current

Marketing Communications Coordinator

Glen Dimplex Americas
01.2020 - 05.2021

Marketing Assistant

Mimi Imports
05.2019 - 12.2020

Website Training & Support Specialist (Co-op)

University Of Guelph
09.2018 - 12.2018

BBA - Marketing Management

University of Guelph

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