Summary
Overview
Work History
Education
Skills
Software
Timeline
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Amber Bushman

Channel Marketing Manager
Rocklin,CA

Summary

Enthusiastic marketing professional with 7+ years of experience in the technology industry. Proven track record of success managing partnerships, developing channel strategy, and implementing successful integrated campaigns to drive sales. I'm passionate about building customer rapport, total customer experience, cross-functional collaboration, and metrics-driven results.

Overview

10
10
years of professional experience
5
5
years of post-secondary education

Work History

Partner Marketing Manager

Grammarly
San Francisco, CA
08.2023 - Current
  • Develop and execute innovative partner marketing strategies across ISV, reseller, and solution partner channels, aligning closely with Sales, Product Marketing, and Enablement to drive demand and engagement.
  • Managed AWS Marketplace launch, collaborating cross-functionally to deliver end-to-end launch execution; campaign generated 326 MQLs, secured $20K MDF, and earned “Best Joint Marketing Plan” in AWS ISV Accelerator.
  • Built and scaled self-service marketing programs, including certifications and toolkits, to support partner-led campaigns and increase campaign velocity across the channel ecosystem.
  • Launched targeted co-marketing campaigns and promotions with partners like CDW and Insight, resulting in top-tier training engagement and expanded partner reach.
  • Establish strong relationships with partner stakeholders and internal cross-functional teams to ensure alignment on joint value propositions, messaging, and field readiness.
  • Monitor and optimize partner marketing program performance using data-driven insights to refine strategy, improve ROI, and support scalable growth initiatives.
  • Promoted in April 2025 for delivering strategic GTM impact, strengthening ecosystem growth, and driving measurable results across partner marketing programs.

Channel Marketing Manager

Seagate Technology
Fremont, CA
01.2018 - 08.2023
  • Created and executed strategic marketing plans for US/CA retail, distribution, and reseller partners to achieve ROI objectives.
  • Drove market share and revenue growth through cross-functional collaboration with sales, global marketing, finance, and pricing teams.
  • Oversaw $2M+ quarterly MDF budget for channel partners and vendor activities.
  • Managed end-to-end integrated marketing programs, including email, co-marketing, digital, trainings, incentives and contests, in-store merchandising, social media, and event management.
  • Identified new marketing vehicles to grow the omni-channel retail business.
  • Collaborated with approved agencies and the creative team on asset and content development within brand guidelines.
  • Evaluated program and campaign performance and presented quarterly ROI analysis through business reviews.

Marketing Events Specialist

Event Santa Cruz
Santa Cruz, CA
01.2015 - 06.2016
  • Worked to develop and implement comprehensive monthly event calendars
  • Planned logistics of each event: early planning stages, event production, vendors, speakers, and post event analysis
  • Collaborated with local business partners to facilitate growth, increase brand awareness, and online visibility
  • Grew social media following 5x through strategic digital marketing strategies. IG: @eventsantacruz
  • Created and managed content for email, blog, and social media channels

Education

Bachelor of Arts -

University of California, Santa Cruz
Santa Cruz, CA
09.2011 - 06.2016

Skills

  • Project & Process Management

  • Problem Solver

  • Campaign Development

  • ROI Reporting & Budgeting

  • Vendor Management

  • Event Coordination

  • Lead Generation & Business Development

  • Product Positioning

  • Integrated Marketing Campaigns

  • GTM Strategy

  • Copywriting

Software

Q:be Marketing Performance & Budget Management 

Microsoft Office Suite & Power BI

Apttus Contract Management

Oracle iProcurement

Salesforce CRM

Web Design/HTML

Web Analytics & SEO

Coupa

G Suite

Canva

Highspot

Microsoft 365

Atlassian

Coda

Timeline

Partner Marketing Manager

Grammarly
08.2023 - Current

Channel Marketing Manager

Seagate Technology
01.2018 - 08.2023

Marketing Events Specialist

Event Santa Cruz
01.2015 - 06.2016

Bachelor of Arts -

University of California, Santa Cruz
09.2011 - 06.2016

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Amber BushmanChannel Marketing Manager