Amanda Rose Grech
Toronto,ON
Summary
Results-driven Brand and Product Manager with over three years experience in Consumer Goods and Manufacturing. Proven ability to develop and launch products, optimize brand performance, and drive strategic initiatives. Passionate about leveraging market insights and cross-functional collaboration to deliver business growth. Seeking an opportunity to apply my expertise in a dynamic industry where I can contribute to company success while fostering a positive and engaging workplace culture.
Overview
8
8
years of professional experience
Work History
Product Manager
Masco Canada Ltd
Mississauga, ON
11.2023 - Current
- Communicate progress updates at regular intervals with senior PM
- Assist in developing a robust strategy to grow top line sales and profitability within product portfolio
- Develop product roadmaps to help guide the development of new products.
- Monitor industry trends and identified opportunities for innovation within the product portfolio.
- Manage cross-functional team communications across departments, including engineering, marketing, and sales.
- Interact with international sister BU’s
- Collaborate with cross functional team on weekly basis to provide project updates and assist with project roadblocks etc
- Analyze monthly, quarterly and annual sales data and targets
- Develop complex business case proposals
- Work with cross-functional teams to assess risks on retail and e-commerce proposals, ensuring alignment with business objectives.
Brand Manager
Morgan Williams International
Mississauga, ON
11.2021 - Current
- Acted as primary contact and manage a vast and significant portfolio of over 30+ UK imported food brands. Providing outstanding service and maintained vendor relationships on regular basis.
- Key achievement: Launching brand into Canadian market resulting in +160% growth YTD vs LY.
- Generated standard and custom reports summarizing business, YOY growth, sales data etc.
- Developed overall brand strategy, including the vision and value proposition for short/long term penetration of the Canadian market.
- Assisted with product development, pricing and new product launches while developing new business opportunities.
- Established and maintained brand budgets with core vendors to manage marketing programs within market.
- Executed marketing campaigns aimed at developing brand recognition and awareness across retail partners.
- Monitored market trends, research consumer markets and competitors' activities.
- Created and managed promotional collateral to establish and maintain product branding including brand decks, sell sheets and other required marketing materials.
Marketing Assistant
Morgan Williams International
Mississauga, ON
08.2021 - 11.2021
- Developed and maintained content and communications to drive marketing campaigns, activities and events.
- Helped sales and marketing meet business objectives through customer advocacy programs and initiatives.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
Accounts Receivable Specialist
Pinnacle Cosmetics
10.2016 - 12.2019
- Kept accounts receivable tracking database current with relevant client information, collection and billing progress and program changes.
- Facilitated payment of invoices due by sending bill reminders and contacting clients.
- Verified validity of account discrepancies by obtaining and investigating information from internal team and from customers.
- Trained newly hired top talent to fill key position and maximize productivity.
Education
Advanced Diploma - Business Marketing, Administration
Sheridan College
Mississauga09.2017
Skills
- Self-starter
- Excellent time management, verbal, and written communication skills
- Intermediate Microsoft Office
- Problem-solving skills
- Teamwork and collaboration
- Data analytics
- Financial management
- Sales and Market Development
- Partnership Building
- Go-to-market strategy
- Strategic planning
- Business case development
- Data-driven decision making
- Pricing strategy
Additional Information
- Traveled across the UK for business and educational purposes - to maintain supplier/brand relationships by visiting face-to-face and present detailed JBPs (Joint Business Proposal).
- Traveled abroad for multiple trade shows including IFE (International Food & Drink Event) in London, England and CHFA.
Timeline
Product Manager
Masco Canada Ltd
11.2023 - Current
Brand Manager
Morgan Williams International
11.2021 - Current
Marketing Assistant
Morgan Williams International
08.2021 - 11.2021
Accounts Receivable Specialist
Pinnacle Cosmetics
10.2016 - 12.2019
Advanced Diploma - Business Marketing, Administration
Sheridan College
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