Amanda Wippler
32-288 Glover Road, Stoney Creek,ON
Summary
Accomplished Sales Manager offering 14+ years of experience developing and maximizing sales in various business industries. Diligent in building and retaining strong relationships by providing exceptional support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Multiple award winner through consistent achievement of sales targets. Successful record of expanding network connections through exceptional communication and leadership abilities.
Overview
15
15
years of professional experience
Work History
Territory Manager
Techtronic Industries Canada
01.2021 - Current
- Developed and implemented annual operational field sales plan around strategic OKR’s within my assigned territory through collaboration with JSS-CTS & MM, FMR, BMR, TR, TM, RM, OSR’s, Channel, Marketing and Product
- Managed co-op, LMF, T&E budgets to maximize spend on strategically planned initiatives (Events, tradeshows, campaigns, conversions, merchandising, new product priority programs, PLR, partnership programs, end-user targets, category programs, training & development)
- Developed a yearly and quarterly account plan for top 5 customers with a quarterly co-op and LMF budget to support the business plan and OKR budget, achieving 20%+ in YoY growth
- Achieved 27%+ in YoY growth within my assigned territory exceeding SBU and strategic focus four category budgets
- Generated new business opportunities with large rental distributor through prospecting, resulting in over a 1-million-dollar conversion win within the focus trades categories
- Identified and pursued a strategic partnership with large electric distributor resulting in $440K in revenue and 550% growth in 2023
- Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory
JSS Market Manager
Techtronic Industries Canada
09.2020 - 01.2021
- Collaborated with jobsite solutions team and our HD partners to drive awareness, knowledge, testing, training, conversions, and sales on upcoming high-focus product launches
- Cultivated net new business by working with Milwaukee field sales team to develop a detailed target list and a strategic attack plan for each account and user vertical
- Worked cross functionally to maintain an up-to-date database of competitive and internal market information including product catalogs, price list, programming, service, conversions, and promotions
- Maintain up-to date opportunity funnel to track all major sales initiatives and opportunities through CRM platform
- Prepared and provided monthly and quarterly business reports to internal and external stakeholders on budget targets, strategy updates, OKR’s, strategic account plans, field activity.
Field Marketing Manager
Techtronic Industries Canada
01.2020 - 09.2020
- Managed a team of seven Field Marketing Representatives across Ontario with a focus on supporting different events and trade school/union accounts
- Established tangible OKR’s for the FMR team in the execution of important events- MIT, MIS, CTC, HDT, and FUEL-UP
- Established tangible OKR’s surrounding 30 assigned trade schools and union partners with the FMR team in Ontario
- Managed and leveraged established programs within my focus area- Buy 2 get 1 free, Grad perks, PCE’s, Training certificates, Partnership, Display Case and Sponsorships to ensure they were properly utilized within budget
- Ability to be agile during COVID-19 and pivot team’s responsibilities to help with E-Commerce, Marketing Cross Referencing, Home Depot Support, Online Content Matrix, Virtual Training and National New Hire Orientation for The Home Depot
- Manage the team’s agenda with specific objectives to engage with the Jobsite, IC, Retail and Hardware teams executing specific objectives due to COVID-19 such as various Blitz’s within those markets.
National Field Marketing Manager
Techtronic Industries Canada
02.2018 - 01.2020
- Developed the National strategy for trade school’s, unions and associations to be implemented with the field marketing team
- Established key Union/Association relationships with the UA, IBEW, MCA, CECA and ECAO on a National level
- Identified and pursued a National strategic partnership with the UA resulting in over $500K in revenue across 32 training facilities
- Established tangible OKR’s for the field teams JSS-EUR’s, JSS-FMR’s, TM’s, NAR’s from across the country around the Trade School and Union strategy while holding them accountable
- Managed and leveraged programs within my focus area- Buy 2 get 1 free, Grad perks, PCE, Training certificate, Partnership, Display Case and Sponsorships to ensure they were properly utilized within budget
- Managed National SG&A expenses to ensure the budget was properly utilized with trade schools, unions/associations, tradeshows, and conference initiatives
- Engaged with key decision makers internally and externally within each group regularly to further my agenda with over 100 key Trade Schools, unions and associations from across the country
- Prepared and provided monthly reports to manager on POS, Impressions and budget targets with trade schools, Unions and associations.
Field Marketing Representative
Techtronic Industries Canada
01.2017 - 01.2018
- Interacted and communicated with customers from diverse populations and backgrounds while providing a high level of customer service
- Informed and educated potential customers of Milwaukee products offered by the company while establishing a comfortable business relationship at all key field events such as MIT, MIS, HDT and CTC’s
- Collaborated with JSS-EUR’s, TM’s, NAR’s, NAM’s, TR’s and managers to increase sales and impression targets from across the country
- Increased sales and impressions in territories from across the country on average of 20% growth with a focus on executing and supporting key accounts.
Field Sales Representative
Techtronic Industries Canada
11.2015 - 01.2017
- Responsible for growing a 2.1 million dollar store as a Home Depot Field Sales Representative in Toronto Ontario- achieved 17% growth in all brands and 30% growth in Milwaukee from 2016 to 2017
- Aggressively pursue sales targets through direct sales and merchandising – I have been recognized and awarded throughout my career with TTI for winning several major sales contests as a result of efficient planning and hard work
- Organize and host large scale sales events and product demonstrations to enhance consumer interest, understanding, and investment into our brands – Highly recognized for holding several exciting and unique store events that generated POS numbers up to $60,000 in one day
- Cultivate and maintain strong business relationships that will support and enhance the success of our brands - I have created strong relationships with all key decision makers within my territory as a result of consistent communication and acting as a reliable and well-liked vendor
- Attended numerous MIT events and hosted a HDC tour event that generated POS of $60,000 in one day.
Installations Project Coordinator
The Home Depot
01.2014 - 11.2015
- Order special product to store and work out costs and deliveries
- Communicate with vendors to check on order status’
- Manage time conflicts that may arise regarding special orders
- Prioritize customer issues and identify high priority items over low priority items
- Work closely with Project Coordinators as requires to ensure customers remain informed and satisfied.
Sales Associate
The Home Depot
01.2009 - 01.2014
- Provide excellent customer service to Home Depot customers in the paint and seasonal departments
- Seek knowledge proactively on all current and upcoming products and services
- Provide innovative suggestions and organizational improvements to benefit operations within the Home Depot
- Participate in a team environment and support coworkers whenever necessary
- Assist in HR duties such as recruitment and selection processes through interviews, screenings, and job fairs
- Participate in the training of new employees.
Education
Business Administration Advanced Diploma - Human Resources Management
Durham College
Oshawa, ON01.2014
Skills
- Cross-Channel Marketing
- Pipeline Development
- Brand Marketing
- Program Management
- Market Trend & Research Analysis
- Strategic business planning
- Sales Forecasting
- Sales processes
- Customer Relationship Management
- Training and Development
Certifications Training
- DISC Training
- Double Digit Sales (Engaging and Effective Communication)
- Double Digit Sales (Strategic Distributor)
- CPO- Working a Heights Training
- Service E.D.G.E. (Building Customer Relationships)
- FUSION (Time Management Certificate)
- PLC Sessions 101,102 & 201 (In-depth product and presentation skills)
Timeline
Territory Manager
Techtronic Industries Canada
01.2021 - Current
JSS Market Manager
Techtronic Industries Canada
09.2020 - 01.2021
Field Marketing Manager
Techtronic Industries Canada
01.2020 - 09.2020
National Field Marketing Manager
Techtronic Industries Canada
02.2018 - 01.2020
Field Marketing Representative
Techtronic Industries Canada
01.2017 - 01.2018
Field Sales Representative
Techtronic Industries Canada
11.2015 - 01.2017
Installations Project Coordinator
The Home Depot
01.2014 - 11.2015
Sales Associate
The Home Depot
01.2009 - 01.2014
Business Administration Advanced Diploma - Human Resources Management
Durham College
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