Summary
Overview
Work History
Education
Skills
Skills
References
Timeline
Generic

AMANDA SICILIA

Toronto,Canada

Summary

Experienced Marketing Operations Manager with a strong background in managing marketing systems, automation workflows, and CRM integrations. Proven expertise in marketing analytics, data management, and cross-functional collaboration with sales and revenue teams. Adept at optimizing lead flows, driving campaign performance, and implementing data-driven strategies to achieve business objectives.

Overview

11
11
years of professional experience

Work History

Director of Marketing & Operations

Sherwood Ventures Inc.
01.2021 - Current
  • Responsible for Marketing & Salon Operations of The Blowdry Lounge Group of Salons, Truefitt & Hill and Barbers of London
  • Managed marketing operations and systems, including CRM integrations and marketing automation workflows to drive brand awareness and client bookings across five locations
  • Collaborated with sales and management teams to align marketing strategies with business goals, optimizing lead flows and client retention through data-driven insights
  • Tracked and analyzed marketing campaign performance metrics (e.g., client conversion, retention rates) to optimize campaigns and improve overall business performance
  • Managed approximately 100 calls and emails per day from customers and owners and providers
  • Social Media Management for Blowdry Lounge, Truefitt & Hill and Barbers of London: Instagram, Facebook, Google
  • Curating Content
  • Monitoring Analytics
  • Implementation of Social Media Strategies
  • Online reputation management for all five salon locations

Marketing/ Social Media Manager & Assistant to Vice President/ Creative Director

Liberty Entertainment Group
01.2014 - 01.2021
  • Responsible for Social Media Community Management of Liberty Entertainment Group: Facebook, Twitter, Instagram, LinkedIn, Google
  • Led the development and execution of marketing strategies across multiple platforms, driving engagement and increasing lead generation through targeted campaigns
  • Collaborated with cross-functional teams, including sales, to streamline communication between marketing and operations for event and brand management
  • Utilized marketing automation and CRM systems to optimize workflows and improve tracking and reporting of key marketing metrics

Education

Business Administrative Finance Program - Marketing, Business Communication, Reports and Presentations, Selling Financial Services, Human Resource Management

Sheridan College
Toronto, ON
06.2014

Skills

  • Lead Conversion Optimization
  • Campaign Performance Metrics
  • Data Analysis & Reporting
  • Dashboard Creation
  • Cross-functional Collaboration
  • Project Management
  • Team Leadership
  • Sales & Revenue Team Alignment
  • Brand Management
  • Social Media Management
  • Email Marketing
  • Lead Generation
  • Campaign Execution
  • Client Relations
  • Stakeholder Management
  • Data-Driven Strategy Development

Skills

Lead Conversion Optimization, Campaign Performance Metrics, Data Analysis & Reporting, Dashboard Creation, Cross-functional Collaboration, Project Management, Team Leadership, Sales & Revenue Team Alignment, Brand Management, Social Media Management, Email Marketing, Lead Generation, Campaign Execution, Client Relations, Stakeholder Management, Data-Driven Strategy Development

References

available upon request

Timeline

Director of Marketing & Operations

Sherwood Ventures Inc.
01.2021 - Current

Marketing/ Social Media Manager & Assistant to Vice President/ Creative Director

Liberty Entertainment Group
01.2014 - 01.2021

Business Administrative Finance Program - Marketing, Business Communication, Reports and Presentations, Selling Financial Services, Human Resource Management

Sheridan College

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