Certifications
Accomplished executive-level product marketing specialist with over a decade of success leading high-performing teams and devising innovative messaging strategies and content for B2B technology solutions for growth-stage and established companies. Regarded as a catalyst for change, has demonstrated success at rejuvenating well-established brands to engage diverse audiences in dynamic, evolving landscapes through a keen understanding of market trends and customer input.
Measurable results have been achieved through proficiency in leveraging marketing analytics to identify target demographics, persuasive messaging, strategic positioning, and compelling content that enriches holistic marketing initiatives. A creative marketer and strategist with an entrepreneurial spirit and unrelenting determination to make a difference.
HIGHLIGHTS
HIGH-PERFORMING TEAMS | Founded the Neurodiversity ERG at Okta, fostering accountable and innovative cultures to nurture teams comprising exceptional individuals. Delivered coaching and managerial training to enhance inclusivity for Neurodiverse individuals during offsites, meetings, and daily interactions, resulting in a notable 5% rise in team satisfaction scores.
BREAKTHROUGH CAMPAIGNS | Demonstrated success in cross-disciplinary collaboration to develop innovative campaigns that enhance brand visibility, bolster customer acquisition and retention, and captivate target demographics - Resulting in a 20% augmentation in pipeline generation.
CONTENT CREATION | An extensive portfolio of published content has been integrated into diverse marketing campaigns that support all stages of customers' buying journeys. These strategic assets have contributed to an average 40% rise in market-qualified leads (MQLs).
Led a team of Solutions Product Marketing Managers focused on engaging C-suite executives, employing data-driven methodologies at Okta to position identity as a fundamental technology supporting essential customer projects. Owned messaging, positioning, and content strategy to articulate how products solve fundamental customer problems and drive value for their businesses, enabling fellow marketers and sales teams to execute relevant campaigns and marketing programs.
Owned the primary cross-portfolio narrative for Cisco Zero Trust. This responsibility encompassed evaluating and incorporating product feature launches, conducting A/B testing, engaging in market research, aligning with brand objectives, addressing analyst inquiries, and orchestrating crucial go-to-market campaigns. Additionally, managed a team of three direct reports and orchestrated multimillion-dollar cross-functional initiatives. During the concluding phase of tenure, assumed the role of Interim Head of Product Marketing for the Duo Business Unit for five months, supervising the launch of five essential products and enhancing competitive intelligence programs and sales enablement processes.
Being among the pioneering product marketing managers on a newly established team following the acquisition of SafeNet by Gemalto (now Thales), played a pivotal role in facilitating, cultivating, and implementing comprehensive marketing programs. This included overseeing product launches, crafting content, and aiding Go-To-Market (GTM) strategies to engage potential clients and existing customers. Additionally, involvement extended to collaborating with demand generation and account-based marketing teams to enhance product launches through valuable insights and support.
Facilitated the resolution of customer satisfaction issues by overseeing problems and nurturing customer relationships regarding feature requests, offering engineering insights through customer use-case scenarios, and serving as the critical liaison between customer feedback, requirements, and research and development. Moreover, spearheaded and crafted content for various product or service launches, encompassing press releases, launch collateral, customer presentations, videos, podcasts, and sales training materials.