Amanda Rogerson

Led a team of Solutions Product Marketing Managers focused on engaging C-suite executives, employing data-driven methodologies at Okta to position identity as a fundamental technology supporting essential customer projects. Owned messaging, positioning, and content strategy to articulate how products solve fundamental customer problems and drive value for their businesses, enabling fellow marketers and sales teams to execute relevant campaigns and marketing programs.

• Transformed team dynamics by mentoring five employees and strategically hiring three industry experts, resulting in a 35% increase in productivity and a 25% reduction in project timelines.
• Delivered crucial corporate OKRs to increase brand recognition within the security market through impactful thought leadership content, creating influential identity-powered security messaging and positioning that elevated brand visibility by 30% and contributed to a 22% rise in annual sales.
• Executed three pivotal go-to-market strategies, significantly boosting customer engagement and elevating the volume of qualified leads by 40% within six months, boosting conversion rates by 15%, and enhancing client engagement by 25%.
• Engineered collaborative workflows across functions, accelerating solution deployment by 35% and elevating market penetration by 18% through cohesive project management and strategic alignment.

Owned the primary cross-portfolio narrative for Cisco Zero Trust. This responsibility encompassed evaluating and incorporating product feature launches, conducting A/B testing, engaging in market research, aligning with brand objectives, addressing analyst inquiries, and orchestrating crucial go-to-market campaigns. Additionally, managed a team of three direct reports and orchestrated multimillion-dollar cross-functional initiatives. During the concluding phase of tenure, assumed the role of Interim Head of Product Marketing for the Duo Business Unit for five months, supervising the launch of five essential products and enhancing competitive intelligence programs and sales enablement processes.

• Curated and designed an executive and technical level workshop as a lead generation tool, resulting in 1M in pipeline generation within its first quarter.
• Re-launched Zero Trust campaign, including sales enablement training, resulting in an increase of 30% of MQL from thought leadership content and a 22% conversion rate, increasing overall revenues by 8% for the combined product lines.
• Optimized competitive analysis process, content, and enablement, resulting in a 40% increased win rate over critical competitors.
• Created and led technical demos at key industry events to showcase new feature functionality, resulting in 26% new free trial acquisition at the booth from signups

Being among the pioneering product marketing managers on a newly established team following the acquisition of SafeNet by Gemalto (now Thales), played a pivotal role in facilitating, cultivating, and implementing comprehensive marketing programs. This included overseeing product launches, crafting content, and aiding Go-To-Market (GTM) strategies to engage potential clients and existing customers. Additionally, involvement extended to collaborating with demand generation and account-based marketing teams to enhance product launches through valuable insights and support.

• Developed sales and partner enablement materials, including case studies and product demos, to support the sales team, resulting in a 20% increase in sales productivity.
• Managed product launches and marketing campaigns, resulting in a 25% increase in awareness and adoption.
• Collaborated with product teams to define target personas and positioning for each product, resulting in a 15% increase in conversion rates
• Collaborated with product teams to define target personas and positioning for each product, resulting in a 25% increase in conversion rates.

Facilitated the resolution of customer satisfaction issues by overseeing problems and nurturing customer relationships regarding feature requests, offering engineering insights through customer use-case scenarios, and serving as the critical liaison between customer feedback, requirements, and research and development. Moreover, spearheaded and crafted content for various product or service launches, encompassing press releases, launch collateral, customer presentations, videos, podcasts, and sales training materials.

• Created technical demos for customer presentations to support the sales process, increasing conversion rates by 12%
• Conducted customer research and provided feedback to product teams, resulting in a 15% increase in customer satisfaction scores.
• Conducted customer research to identify pain points and inform product roadmap and feature prioritization.
• Communicated product roadmap and vision, and release plans to internal stakeholders and executive leadership.
• Developed and collaborated with product management on roadmap strategies, resulting in a 15% increase in market share within target segments.