Amanda Power
St. Catharines,ON
Summary
Results-oriented executive professional with a proven track record of delivering impactful organizational changes and strategic initiatives. Skilled in leading and inspiring teams, ensuring alignment with company goals, and fostering a culture of excellence. Known for making decisive decisions and possessing exceptional communication and organizational skills. Renowned for adaptability and a strong focus on achieving measurable results through effective collaboration and leadership.
Overview
22
22
years of professional experience
Work History
Executive Director
The Unison Fund
02.2018 - 02.2025
- As the primary representative of The Unison Fund and its board of directors, I fostered innovation and ensured the organization was consistently well-equipped to advance its mission.
- Collaborated closely with the leadership team and board of directors to steer operational strategy, furthering the organization's mission by launching several new program initiatives to meet unmet needs in the music community.
- I enhanced the organization’s profile, culture, capabilities, processes, and impact by integrating inspirational leadership with advanced management skills. I effectively fostered a culture of care and compassion, showcasing the organization's respected status in the music community.
- Managed financial operations, ensuring fiscal responsibility and long-term sustainability for the organization.
- Led the organization and guided staff through a major transition, ensuring stability and maintaining focus on strategic goals while promoting a culture of collaboration and inclusion.
- Established relationships with donors, government officials, and other organizations to secure funding and support for the organization.
- Increased event attendance and fundraising results by organizing high-profile charity events.
- Negotiated contracts with vendors, securing favorable terms while adhering to budget constraints.
- Regularly presented at conferences or industry events, showcasing the accomplishments of the organization.
Event & Development Manager, Contract
The Unison Fund
07.2015 - 01.2018
- Developed and executed several annual fundraising events, including budgets, venue contracts, catering, sponsorship and donations, entertainment, volunteer management, and effective communication with external partners such as PR, social media, and ticket sales or team registration.
- Effectively managed external partnerships and relationships, such as Unison's participation in national and provincial conferences, awards shows, and provincial and regional fundraising events.
- Developed sponsorship and partnership documents, cultivated new and existing funding opportunities and key relationships, and enhanced awareness while educating the Canadian music industry about the organization's value.
Sponsorship Manager, Contract
Canadian Music Week
01.2015 - 06.2015
- Secured sponsorships by cultivating relationships with prospective partners and presenting compelling proposals.
- Managed a diverse portfolio of sponsors, ensuring timely delivery of contractual benefits and maintaining strong relationships.
- Streamlined internal processes related to sponsor management, improving efficiency within the organization while minimizing errors or delays in communication.
- Delivered comprehensive reports detailing sponsorship activity results, enabling informed decision-making among key stakeholders within the organization.
Music Relations Consultant
World Vision Canada
12.2009 - 01.2015
- Developed and managed artist relationships, as well as key stakeholder relations in the Canadian music industry and the country music industry in Nashville.
- Developed and managed sponsorship opportunities within the Canadian music industry, including The JUNO Awards, Canadian Music Week and Canadian Country Music Association Awards.
- Oversaw all aspects of World Vision Canada's participation on national tours, including contract negotiation and execution, tour representative coordination, artist materials (on and off stage), internal coordination with World Vision PR, social media, and volunteer management.
- Primary point of contact for Artist, Tour Manager, World Vision tour representative, and other associated individuals for the duration of the tour.
Entertainment Relations Consultant
Gibson Guitar Corporation
11.2007 - 05.2012
- Oversaw development and management of Gibson promotions and events during, but not limited to: the JUNO Awards, Canadian Music Week, V-Fest, and Canadian Country Music Association Awards, Gibson endorsed artist showcases, media & CD release events. Engaged new and existing sponsors in the participation of these events.
- Liaised with existing Gibson endorsed artists, and approach potential new acts for endorsement of Gibson family of brands.
- Developed creative media opportunities to showcase the Gibson family of brands, and where appropriate, Gibson endorsed artists.
Event & Sponsorship Manager, Contract
Canadian Country Music Association (CCMA)
07.2014 - 09.2014
Album Release Project Manager, Contract
EMI Music Canada
12.2009 - 03.2010
Sponsorship & Promotions Manager, Contract
The Canadian Academy of Recording Arts and Sciences/The JUNO Awards
11.2008 - 05.2009
Awards & Event Logistics Manager
Canadian Country Music Association (CCMA)
05.2003 - 10.2007
Member Board Of Directors
Country Music Association Of Ontario
07.2013 - 05.2015
Education
Marketing Diploma - Business Administration
Niagara College
01.2001
Event Sponsorship & Fundraising Course -
George Brown College
01.2005
Skills
- Leadership Development
- Program Development
- Sponsorship Strategy Development
- Event Planning Expertise
- Crisis Management
- Effective Public Speaking
- Financial Planning
- Stakeholder Engagement
Accomplishments
During the COVID-19 pandemic, I oversaw the distribution of over $22 million in financial aid to individuals within the Canadian music community. This effort earned The Unison Fund the Humanitarian Award from the Canadian Country Music Association, the Community Impact Award from the Canadian Live Music Association, and personal recognition from the Women In Music Canada Honors Awards. Additionally, I secured a $10 million donation from a private family foundation, which facilitated the development of a program to support senior members of the Canadian music community who could not live with the dignity they deserve.
Languages
English
Timeline
Executive Director
The Unison Fund
02.2018 - 02.2025
Event & Development Manager, Contract
The Unison Fund
07.2015 - 01.2018
Sponsorship Manager, Contract
Canadian Music Week
01.2015 - 06.2015
Event & Sponsorship Manager, Contract
Canadian Country Music Association (CCMA)
07.2014 - 09.2014
Member Board Of Directors
Country Music Association Of Ontario
07.2013 - 05.2015
Music Relations Consultant
World Vision Canada
12.2009 - 01.2015
Album Release Project Manager, Contract
EMI Music Canada
12.2009 - 03.2010
Sponsorship & Promotions Manager, Contract
The Canadian Academy of Recording Arts and Sciences/The JUNO Awards
11.2008 - 05.2009
Entertainment Relations Consultant
Gibson Guitar Corporation
11.2007 - 05.2012
Awards & Event Logistics Manager
Canadian Country Music Association (CCMA)
05.2003 - 10.2007
Event Sponsorship & Fundraising Course -
George Brown College
Marketing Diploma - Business Administration
Niagara College
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