Summary
Overview
Work History
Education
Timeline
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AMANDA POTTS

Toronto,ON

Summary

Well-rounded entertainment and brand partnerships leader with over ten years of experience in Toronto, New York and Los Angeles. Collaborator, storyteller and creative strategist with strong relationship building skills and a strong desire to combine backgrounds with the social impact and climate sectors.

Overview

18
18
years of professional experience

Work History

Founder

Arwen
06.2022 - Current
  • Arwen is a boutique creative consulting and production company in the film and television business.

Development Consultant

Various
Toronto, ON
04.2021 - 11.2022
  • Leveraged global industry network to acquire film and television projects for Lumanity Productions and Alcina Pictures to direct and produce in the United States, UK/EU and Canada
  • Collaborated with writers and producers to develop projects including reading and writing notes on scripts as required

Content Analyst (Contract)

Telefilm
Toronto, ON
05.2020 - 07.2020
  • Provided comprehensive content and market analysis on scripts submitted for film financing through Telefilm.

Director, Brand Consulting

Full Picture
New York, NY
05.2017 - 03.2018
  • Developed marketing and communications strategies for world class brands such as Google, Nickelodeon and Discovery Communications to achieve revenue goals, in collaboration with internal production and publicity teams
  • Nurtured and secured new business with Google verticals: Brand Studio (Search On series), Impact (IWD + Black History Month 2018), Cameos (official launch), and Science Fair
  • Created a partnership strategy that facilitate Nickelodeon's brand transformation from kids content company to kids + tech
  • Amplified Google Zeitgeist's programming efforts by ideating talking points for globally recognized leaders, CEO's and performers that supported journalists onsite
  • Generated hundreds of millions of impressions by developing partnership and celebrity influencer social media campaigns for brands such as Discovery Communications' Global Tiger Day initiative, #ProjectCAT
  • Led internal and client brainstorms that aligned with current and future scopes of work, and managed junior executives.

Manager, Brand Partnerships

Timshel
Chicago, IL
07.2015 - 08.2016
  • Developed a partnership strategy for a data and social impact consulting + technology start up that worked with clients such as: Hillary For America, the UN Refugee Agency (UNHCR), The Rockefeller Foundation and Spotify
  • Tripled new business leads within three months by leveraging internal C-suite networks and attending relevant conferences such as Sustainable Brands: London and the Fast Company Innovation Festival that resulted in RFP's from brands such as Hyatt, Sprint and The Autodesk Foundation
  • Produced and programmed The Purpose Lounge, Timshel's inaugural brand activation and podcast series at SXSW 2016, in partnership with the UNHCR, that led to first round of incoming leads from globally recognized brands and non-profits
  • Preserved new business efforts through an offerings pivot by modifying company communications strategy
  • Drafted and edited proposals, responded to RFP's, and created and managed new business pipeline.

Manager, Publicity & Business Development

Intelligent Media
Los Angeles, CA
10.2013 - 07.2015
  • Managed the LA office of a UK-based audience analytics agency that provides traditional, digital and social media campaign metrics for marketing and publicity teams at Fox Studios, Disney, Lionsgate, Paramount, Brit Week, and Victoria's Secret
  • Cultivated new business that resulted in securing NBCUniversal and Sony Pictures Television
  • Directed operations and oversight between offices that included hiring and managing a media coordinator team
  • Represented the CEO in LA-based new business meetings, negotiations and responded to RFP's.

International Acquisitions & Production Consultant

Various
Los Angeles, CA
09.2011 - 10.2013
  • Traveled to festivals to advise on content, marketing and distribution strategies as an acquisitions consultant for Angle Films, a distribution venture between Blumhouse Productions, Gold Circle Films and Universal Studios, and Munich-based distributor SquareOne Entertainment GmbH

Director, International Marketing

Sierra / Affinity
Los Angeles, CA
06.2009 - 09.2011
  • Launched the International Marketing division as a founding member, collaborating with Award winning filmmakers, distributors, and vendors to develop global pre-sale marketing campaigns that drove international sales upward of $75 million for films such as: Place Beyond the Pines (Derek Cianfrance/Focus), Ender's Game (Gavin Hood/Lionsgate/Summit), and Drive (Nicolas Winding Refn/FilmDistrict)
  • Leveraged industry networks to evaluate film projects in all stages of development for acquisition that contributed to building a profitable company in under two years
  • Drafted and edited press releases alongside corporate publicist for trades such as Screen International, Variety and The Hollywood Reporter at festivals including Cannes, Berlinale, TIFF, and the American Film Market
  • Supported the sales team to pitch current film slate as needed, generating offers across assigned territories.

Manager, Office of the President

Paramount Vantage
Los Angeles, CA
02.2008 - 01.2009
  • Managed workflow between Direct Reports throughout the release of Academy Award winning films such as An Inconvenient Truth (Davis Guggenheim), The Kite Runner (Marc Forster), Defiance (Ed Zwick), Revolutionary Road (Sam Mendes), The Duchess (Saul Dibb), Shine a Light (Martin Scorsese), Capitalism: A Love Story (Michael Moore), and Son of Rambow (Garth Jennings)
  • Evaluated and gave notes on all creative materials submitted to the office, participated in development meetings with A-level producers and filmmakers, and covered screenings for the acquisitions team that aligned with the Vantage brand
  • Provided C-level executive support, traveled to film festivals and premieres and hired and managed second assistant.

Junior Talent Manager

Benderspink
Los Angeles, CA
07.2006 - 01.2008
  • Assisted talent department partners; evaluated and wrote notes on scripts and breakdowns for all clients; pitched and closed film and television deals that generated revenue for the division; signed new talent and developed relationships with casting directors, agents, publicists and producers that supported growth efforts.

Education

Certificate - Digital Transformation For Sustainable Development

United Nations System Staff College
Italy
02-2024

Certificate - The Age Of Sustainable Development

Columbia University
New York, NY
11-2014

Bachelor of Arts in History -

Queen's University
05.2002

Timeline

Founder

Arwen
06.2022 - Current

Development Consultant

Various
04.2021 - 11.2022

Content Analyst (Contract)

Telefilm
05.2020 - 07.2020

Director, Brand Consulting

Full Picture
05.2017 - 03.2018

Manager, Brand Partnerships

Timshel
07.2015 - 08.2016

Manager, Publicity & Business Development

Intelligent Media
10.2013 - 07.2015

International Acquisitions & Production Consultant

Various
09.2011 - 10.2013

Director, International Marketing

Sierra / Affinity
06.2009 - 09.2011

Manager, Office of the President

Paramount Vantage
02.2008 - 01.2009

Junior Talent Manager

Benderspink
07.2006 - 01.2008

Certificate - Digital Transformation For Sustainable Development

United Nations System Staff College

Certificate - The Age Of Sustainable Development

Columbia University

Bachelor of Arts in History -

Queen's University

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