AMANDA OFOSU
Mississauga,ON
Summary
Strategic Communications Specialist with 5+ years of experience developing and implementing innovative digital, internal and external communication strategies. Presents advanced writing, strategic planning and corporate communications skills. Committed to supporting company's initiatives and programs.
Overview
6
6
years of professional experience
Work History
Communications Specialist
BMO Treasury And Payment Solutions (contract)
04.2023 - 10.2023
- Produced and executed strategic communication plans for BMO's Treasury and Payment Solutions Department, supporting successful acquisition of Bank of the West; strengthened employee engagement and customer loyalty
- Crafted client-friendly communications explaining technical system, platform, and product changes; achieved 95% client satisfaction rate and decreased client confusion by 60%
- Orchestrated high-volume email campaigns for diverse range of stakeholders, delivering targeted messages resulting in 45% increase in click-through rates and 20% boost in customer engagement.
Digital Content Editor
Greater Toronto Airports Authority (contract)
09.2022 - 01.2023
- Oversaw strategic execution of all web-based content for torontopearson.com as Webmaster, resulting in 30% decrease in bounce rate and 35% increase in average session duration
- Developed and executed data-driven social media strategies that increased customer engagement by 60% across GTAA-managed digital channels
- Implemented spot-checking processes to ensure web content accuracy and clarity, resulting in 5% decrease in customer support issues and improved user trust and satisfaction.
- Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
UX/UI Designer
FemmeBright Health | Hybrid Remote (internship)
01.2022 - 07.2022
- Implemented product design process, from user research and analysis to wireframing, visual design, prototyping, and user testing; resulting in 20% improvement in user satisfaction
- Executed user interview sessions with 15+ participants, extracting actionable feedback that guided UX improvements
- Collaborated with cross-functional teams to develop detailed user personas, mapped out user journeys, and designed streamlined user flows.
- Researched and proposed new solutions to make website more user-friendly.
Social Media Manager
Dressed To Deliver
03.2021 - 12.2021
- Developed and executed data-driven social media strategy for Facebook and Instagram channels; grew follower base by 50% and increased engagement rate by 75% through targeted content and optimized posting schedule
- Optimized social media content by analyzing audience insights and implementing data-driven strategies on Facebook and Instagram platforms; implemented A/B testing methodologies that resulted in 25% increase in conversion rates and 10% decrease in bounce rates
- Implemented targeted email segmentation strategy, resulting in 25% increase in click-through rates and 20% uptick in email-generated revenue.
Public Relations and Communications Coordinator
Dress For Success
10.2019 - 01.2021
- Crafted compelling copy for brochures, staying true to brand voice and messaging; collaborated with design team to create engaging web content for print and digital platforms that effectively communicated promoting organization's mission, community engagement
- Implemented impactful messaging leveraging social media platforms and local media outlets, which contributed to 15% increase in volunteer sign-ups and 25% rise in community donations
- Developed and published engaging communication pieces on bi-weekly basis, resulting in 20% increase in website traffic and 15% boost in user engagement metrics.
Volunteer Content Creator
True North Aid
01.2018 - 01.2019
- Developed and delivered engaging educational content through blog articles to reflect organizational goals
- Authored, revised, and proofread engaging articles for online publication, resulting in 40% increase in website traffic
- Implemented advanced analytics tools to track content performance
- Transformed Twitter following from 100 to 400 by strategically curating and scheduling engaging content across relevant social media platforms (Twitter, Instagram, Facebook), resulting in 300% increase in brand reach and engagement.
Education
BA - Media and Communication Studies and Law - Faculty of Public Affairs
Carleton University
Ottawa, ONSkills
- Digital Content Strategy
- Strategic Communication Planning
- Brand Messaging
- Social Media Account Administration
- Content Creation and Analytics
- Corporate Communications
- Microsoft Office Suite
- SEO
- Google Analytics
- Project Management
- Email Marketing
Languages
French
Limited Working
Timeline
Communications Specialist
BMO Treasury And Payment Solutions (contract)
04.2023 - 10.2023
Digital Content Editor
Greater Toronto Airports Authority (contract)
09.2022 - 01.2023
UX/UI Designer
FemmeBright Health | Hybrid Remote (internship)
01.2022 - 07.2022
Social Media Manager
Dressed To Deliver
03.2021 - 12.2021
Public Relations and Communications Coordinator
Dress For Success
10.2019 - 01.2021
Volunteer Content Creator
True North Aid
01.2018 - 01.2019
BA - Media and Communication Studies and Law - Faculty of Public Affairs
Carleton University
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