Amanda McWhirter
West Kelowna,BC
Summary
A CANNABIS PROFESSIONAL WITH OVER 15 YEARS OF EXPERIENCE IN INTERNATIONAL AND DOMESTIC MARKETS. STRONG RELATIONSHIPS WITHIN THE INTERNATIONAL CANNABIS COMMUNITY OFFER A UNIQUE ADVANTAGE TO CANNABIS COMPANIES WISHING TO DEVELOP AND EXPAND THEIR BRAND BOTH DOMESTICALLY AND INTERNATIONALLY. Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Overview
22
22
years of professional experience
Work History
BUSINESS DEVELOPMENT MANAGER
Flut By Mish Mash
Canada, Europe And Australia
01.2022 - Current
- Responsible for introducing the new and innovative vaping device Flut from Mish Mash in California, to European, Canadian and Australian markets
- Secured distribution on several continents to ensure a successful and profitable launch with chosen strategic partners - Attended and sponsored countless trade shows and events on behalf of the company on several continents
- Nominated for Product of The Year by Grow Up Awards
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Developed and implemented strategic plans for business growth, resulting in increased market share and profitability.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in the existing market offerings.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
SOCIAL MEDIA MANAGER AND BRAND DEVELOPMENT MANAGER
BUD DEPOT GENETICS
01.2014 - 01.2020
- Worked with CEO to expand the global reach of BCBD and secure contracts with large licensed medical companies in Israel, Switzerland and Germany - Created a social media platform to highlight unique genetics and enhance brand exposure - Travelled extensively throughout Europe securing new strains to eventually create some of the most awarded strains on the market today - Worked with companies such as High Times, Bio Cup Spain and
- Spannabis as a judge and event manager - Built an invaluable international network of high level cannabis executives early on in the industry and still maintain these relationships today
Marketing Manager
World Freestyle Fighting Championships
Vancouver BC
05.2002 - 02.2008
- Part of a team that worked with The Vancouver Athletic Commission to have Mixed Martial Arts legalized in Western Canada.
- Secured an international TV deal with Shooto Japan, implemented marketing campaigns for our sponsors
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
Education
Bachelor of Arts - Political Science
Okanagan University College
Kelowna, BCSkills
- Business Development
- Social Media
- Relationship Building
- Brand Development
- International and Domestic Sales
- Trade Shows
- Content Creation
Timeline
BUSINESS DEVELOPMENT MANAGER
Flut By Mish Mash
01.2022 - Current
SOCIAL MEDIA MANAGER AND BRAND DEVELOPMENT MANAGER
BUD DEPOT GENETICS
01.2014 - 01.2020
Marketing Manager
World Freestyle Fighting Championships
05.2002 - 02.2008
Bachelor of Arts - Political Science
Okanagan University College