Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic
Amanda Martyniuk

Amanda Martyniuk

Cambridge,Canada

Summary

Revenue transformation leader driving scalable, recurring growth in digital environments.

Strategic and results-driven sales leader with 10+ years of experience driving enterprise revenue growth, optimizing sales operations, and leading high-performing teams in fast-paced, evolving environments. Proven track record of developing and executing go-to-market strategies, expanding strategic partnerships, and delivering strong recurring revenue performance through consultative, client-centric sales approaches. Experienced in leading sales transformation initiatives, including CRM optimization, workflow automation, and scalable pipeline development to support business growth.

Skilled in aligning cross-functional stakeholders to deliver integrated, tech-enabled solutions, with a strong foundation in data-driven decision-making, pricing strategy, and customer lifecycle management. Adept at building and coaching teams, fostering accountability, and navigating complex enterprise sales cycles with major clients. Brings a forward-thinking mindset with a focus on digital innovation, AI-driven sales processes, and transitioning service-based models toward more scalable, subscription-oriented revenue streams.

Overview

12
12
years of professional experience

Work History

Head of Sales

eShipper
Brampton, Canada
03.2022 - Current
  • Developed a 2023 initiative to transition our ICP from SMB to Enterprise accounts by developing high-value target content in conjunction with cultivating our strategic partner network to acquire and retain Enterprise business.
  • Implemented an attrition control process and workflow resulting in a 97% annual revenue retention.
  • Managed cross-functional teams to ensure alignment on sales initiatives and objectives.
  • Reorganized and automated lead management, sales pipelines, client retention, brand consistency, and customer engagement using workflows and AI.
  • Evaluated sales performance metrics and delivered quarterly reports to refine strategies and enhance team effectiveness.
  • Reported to VP and CEO, presented acquisition strategies, revenue forecasts, profit improvement plans, budget proposals, and analytics to inform decision-making.
  • Reviewed customer feedback from surveys and other sources to identify areas for improvement in customer service.
  • Developed Learning Management System and facilitated training workshops across departments to enhance performance and product knowledge.

Sales Enablement Manager

eShipper
Brampton, Canada
08.2021 - 02.2022
  • Conducted training sessions that equipped sales team with knowledge on products, services, and industry trends.
  • Developed and implemented a comprehensive onboarding program for new sales reps.
  • Collaborated with senior management to define KPIs and track performance metrics across teams.
  • Implemented targeted process improvements that addressed underperforming areas within the organization.
  • Closely monitored high-value accounts to maintain relationships and increase customer retention.
  • Achieved cross-selling targets of new products and services through analytics of historical shipping data along with a consultative approach to business requirements.
  • Collaborated with departments, sister-companies, and partner carriers to align messaging and enhance customer experience.
  • Developed a system of incentives and rewards programs designed to motivate top performers within the organization.

Senior Business Development Executive

eShipper
Brampton, Canada
07.2015 - 07.2021
  • Achieved highest average Monthly Recurring Revenue by leveraging industry experience.
  • Maintained a 98% account revenue retention while managing a $3M book of business.
  • Facilitated business onboarding, trained employees, and set up accounts to enhance client experience.

Business Development Executive

Freightcom
Mississauga, Canada
02.2014 - 06.2015
  • Developed strategic and tactical sales initiatives to align with key business objectives.
  • Cultivated business opportunities across multiple segments in diverse markets to expand reach and impact.
  • Identified and pursued business opportunities that contributed to new revenue streams and enhanced profit margins.
  • Evaluated business prospects based on their transportation data; logistics spend; and operational process.
  • Presented bi-weekly operational reviews, pipelines, and forecasts directly to the VP.

Middle School Teacher

Ross Public School
Welland, Canada
09.2014 - 01.2015
  • Developed engaging lesson plans aligned with provincial standards to improve student comprehension and engagement.
  • Facilitated classroom discussions that promoted critical thinking and student participation.
  • Implemented technology tools that enriched student learning experiences and supported diverse learning styles.

Education

Bachelor of Education -

Brock University
St. Catharines, ON
03-2013

Junior-Intermediate Certification -

Ontario College of Teachers
Toronto, ON
03-2013

Bachelor of Arts (Honours) - Sociology

York University
Toronto, ON
06-2012

Skills

  • Sales Strategy
  • Revenue Forecasting
  • SaaS Transformation
  • Sales Training Development
  • Revenue Optimization
  • Performance Management
  • Partner Negotiations
  • CRM Optimization
  • Data Analytics
  • Process improvement

Awards

  • Head MVP Award, 2023 Recognizing the Most Valuable Head of a department.
  • Simply Amazing Award, 2022 The first ever award granted directly from the CEO recognizing the individual who had the biggest impact in the organization for 2022.
  • Golden Key International Honors Society, 2009 Inauguration into the the world's largest collegiate honour society is by invitation only and applies to the top 15% of college and university top-performing graduate students in all fields of study, based solely on their academic achievements.
  • Peel School Board Award of Excellence, 2008 The Award of Excellence recognizes individuals who have made extraordinary significant contributions to student success at their school and to public education in Peel.

Timeline

Head of Sales

eShipper
03.2022 - Current

Sales Enablement Manager

eShipper
08.2021 - 02.2022

Senior Business Development Executive

eShipper
07.2015 - 07.2021

Middle School Teacher

Ross Public School
09.2014 - 01.2015

Business Development Executive

Freightcom
02.2014 - 06.2015

Bachelor of Education -

Brock University

Junior-Intermediate Certification -

Ontario College of Teachers

Bachelor of Arts (Honours) - Sociology

York University
Amanda Martyniuk