Summary
Overview
Work History
Education
Skills
Websites
Leadership And Community Involvement
Timeline
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Amanda Magee

Senior Sales Partner
Hamilton,Ontario

Summary

Strategic and tech-savvy sales leader with 10+ years of experience driving enterprise growth at the intersection of software and consumer products. Currently serving as Account Partner at Veeva Systems, leading high-impact sales of cloud-based quality, regulatory, and manufacturing solutions for global CPG and life sciences organizations. Expert in managing complex sales cycles, building executive-level relationships, and delivering consultative value through MEDDIC, Challenger Sales methodologies.

A proven leader in go-to-market strategy, digital transformation, and cross-functional alignment, with a history of exceeding CARR and P&L targets.

Previously held senior commercial roles at PepsiCo, leading national accounts, managing $100M+ territories, and integrating sales with technology to boost efficiency and execution. Brings a unique blend of enterprise SaaS expertise and real-world CPG operations experience to support scalable, tech-driven growth. Experienced with business strategy, financial oversight, and team leadership. Utilizes effective communication and negotiation skills to foster partnerships and drive success. Track record of optimizing operational processes and enhancing organizational performance.

Overview

14
14
years of professional experience
1
1
year of post-secondary education

Work History

Account Partner

Veeva Systems
Toronto, Ontario
03.2018 - Current
  • Led strategic sales efforts for Veeva within global consumer products and life sciences accounts, focusing on Quality Management, Regulatory, Claims Management, Safety and Clinical solutions.
  • Managed the full sales cycle from opportunity identification through deal closure, consistently exceeding quota targets (CARR/P&L).
  • Acted as a trusted advisor to executive stakeholders across business and IT functions, aligning Veeva solutions with customer objectives and key pain points.
  • Collaborated cross-functionally with internal teams, including Product, Marketing, Strategy, and Solution Consulting, to develop tailored, value-based sales campaigns.
  • Supported customer success post-sale by ensuring alignment between implementation teams and client expectations.
  • Built and executed strategic account plans, fostering long-term relationships with VP and C-level executives.
  • Maintained a remote home office while travelling approximately 40% for client meetings, industry events, and internal sessions.

Key Achievements:

  • Won the first global restaurant chain to adopt Veeva Quality Solution.
  • Won the first Safety deal for Consumer Products with a global cosmetic company.
  • Won the first global implementation of all three suites of applications with a global skin care line.

National Account Manager

PepsiCo Canada
11.2016 - 03.2018
  • Managed performance of Frito Lay and Quaker Foods portfolios with major accounts including Loblaws and Gordon Food Service.
  • Delivered 108% growth in 2017 through contract negotiation and data-driven execution.
  • Led EDI/SAP/IPFR and ASN implementation to enhance operational efficiency and customer experience.

Foodservice Sales Manager

PepsiCo Canada
04.2014 - 11.2016
  • Directed a $100M Ontario foodservice business and led a team of 12 reps covering 7,500+ clients.
  • Exceeded new business targets through Power of One cross-brand strategy.
  • Implemented CRM and developed a digital tool for real-time sales support in the field.

Human Resource Manager, Western Canada

PepsiCo Canada
03.2013 - 04.2014
  • Designed long-term people plans and led succession planning for PepsiCo’s Western business unit.
  • Introduced a new compensation framework to support talent retention and high performance.
  • Selected for a 12-month leadership development initiative focused on enterprise-wide talent growth.

District Sales Manager

PepsiCo Canada
02.2011 - 03.2013
  • Oversaw a $30M snack portfolio and led a combined team of 48 full- and part-time reps.
  • Achieved 10% growth YoY and gained 3 market share points in 18 months.
  • Drove best practices nationally through partnership with sales operations.

Education

BBA - Human Resources

Sheridan College
Oakville, ON
05.2001 - 04.2003

Certified Holistic Nutrition Practitioner -

Institute of Holistic Nutrition
Toronto, ON
05.2001 - 06.2000

Skills

  • Strategic Sales Implementation – Enterprise-level go-to-market execution and quota achievement

  • CRM & Digital Tools Deployment – Salesforce, Veeva CRM, digital enablement tools for field teams

  • Contract Negotiation & Deal Structuring – Expertise in high-value enterprise agreements

  • Cost Management & Forecasting – P&L ownership, trade spend optimization, financial planning

  • Organizational Change Management – Leading tech adoption and cultural transformation

  • Industry Expertise – Consumer Packaged Goods, Life Sciences, Quality & Regulatory Systems

Leadership And Community Involvement

  • Veeva Women's Community Lead - Recognition and Growth
  • PepsiCo Women’s Foodservice Forum (WFF) Lead – Canada
  • Women’s Inclusion Network & EQUAL Member
  • Basketball Coach and Team Manager
  • Parent-Teacher Council Volunteer
  • Joy and Hope of Haiti – Volunteer, fundraiser, and project participant

Timeline

Account Partner

Veeva Systems
03.2018 - Current

National Account Manager

PepsiCo Canada
11.2016 - 03.2018

Foodservice Sales Manager

PepsiCo Canada
04.2014 - 11.2016

Human Resource Manager, Western Canada

PepsiCo Canada
03.2013 - 04.2014

District Sales Manager

PepsiCo Canada
02.2011 - 03.2013

BBA - Human Resources

Sheridan College
05.2001 - 04.2003

Certified Holistic Nutrition Practitioner -

Institute of Holistic Nutrition
05.2001 - 06.2000
Amanda MageeSenior Sales Partner