- Running
- Triathlon
- Cycling Indoor Spin
- Travel
- Social Media / Content Creation
Amanda Li
Windsor
Summary
Corporate marketing strategist turned fitness enthusiast (and fitness content creator) with a passion for building inclusive, motivating communities. With a background in group fitness (as both an attendee and instructor) Amanda is eager to to bring energy and expertise to a team dedicated to helping others reach their fitness goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Run Coach
Amanda Li Run Coaching
09.2023 - Current
- Design personalized training plans for athletes of all levels, including goal setting and race plans.
- Provide virtual coaching with regular check-ins and real-time feedback to build relationships and boost performance.
- Educate athletes on best practices, strength training, nutrition, and recovery strategies.
- Promoting running and coaching opportunities through social media @amondzontherun.
Founder + Run Lead
Warm Up Run Collective
09.2023 - Current
- Create a welcoming space for runners of all levels that fosters connections on the run and beyond.
- Motivate and lead runners through weekly group warm-ups, cool downs, and highlight routes.
- Partner with local businesses and organizations to host community initiatives.
- Manage social media and marketing to grow the club’s presence and engage members.
Copywriter and Marketing Strategist, Freelance
Amanda Li
03.2023 - Current
- Bring brands to life through marketing strategy, conversion-driven, copy and brand guidelines.
- Advise leading brands on marketing and content strategies.
- Write copy for different channels, including social media, email, website, and more.
- Craft thought leadership content for CEOs, with pieces featured in prominent publications like Forbes.
Senior Marketing Manager
Willful
08.2020 - 03.2023
- Managed a small but mighty team of internal specialists, an SEO agency, and freelance writers.
- Led content strategy for Willful blog, lead generation, and customer-facing content and communication
- Led influencer, affiliate, partnership marketing, and CRM marketing functions.
Specialist, Marketing, Design, & Client Relations
Goodmans LLP
09.2019 - 08.2020
- Optimized and maintained all website, marketing, and CRM content.
- Refined process for publishing Goodmans Legal Updates, coordinating with lawyers, associates, and legal writing experts.
- Provided copywriting, editorial, and design support for sales and marketing materials including graphics, proposals, presentations, white papers, ads, and case studies.
Content & Social Media Specialist
HelloFresh
08.2017 - 09.2019
- Manage content calendar for HelloFresh social media and blogs, briefing creative, writing copy, and collaborating with other departments.
- Owned website content updates, including content fixes and new landing page development.
- Supported brand initiatives, including influencer marketing and PR.
Education
Bachelor of Arts - Commerce
University of Toronto
Skills
- Athlete development
- Fitness program development
- Athletic training and motivation
- Social media marketing / management
- Coaching experience
- Positive reinforcement
- Teamwork and collaboration
- Relationship building
- Problem-solving
- Time management
- Attention to detail
- Multitasking
Certification
- UESCA — Running Coach Certification
- Red Cross — First Aid & CPR/AED Level C
Interests
Timeline
Run Coach
Amanda Li Run Coaching
09.2023 - Current
Founder + Run Lead
Warm Up Run Collective
09.2023 - Current
Copywriter and Marketing Strategist, Freelance
Amanda Li
03.2023 - Current
Senior Marketing Manager
Willful
08.2020 - 03.2023
Specialist, Marketing, Design, & Client Relations
Goodmans LLP
09.2019 - 08.2020
Content & Social Media Specialist
HelloFresh
08.2017 - 09.2019
Bachelor of Arts - Commerce
University of Toronto
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