Summary
Overview
Work History
Education
Skills
Keywords
Languages
Timeline
Generic

Amanda James

Burlington

Summary

A highly skilled problem solver and executor with a proven track record of translating innovative concepts into successful shopper strategies and retail programs. Boasting a diverse portfolio encompassing the Canadian grocery industry and top-tier CPG companies, I have acquired invaluable expertise in devising winning strategies. Thriving in fast-paced settings, I excel at multitasking and delivering efficient and effective results.

Overview

11
11
years of professional experience

Work History

In-Store Marketing Lead

Sobeys (Empire Company Limited)
06.2022 - Current
  • Lead the In-Store experience strategy for all Empire English Canada Banners
  • Responsible for delivering a compelling shopper experience aligned to brand strategies with a focus on operational requirements and opportunities
  • Provide ongoing direction and leadership for the In-store Marketing team, which includes 7 direct reports
  • Ensure workflow processes are developed, managed, optimized, and socialized on an ongoing basis
  • Work closely with brand and insights team leads to elevate the customer journey through multiple touchpoints using data driven insights
  • Continuously adapted signage strategies in response to industry trends and emerging technologies, ensuring the company remained at the forefront of its field.

Shopper Marketing Lead – North America

Weston Foods
01.2020 - 02.2022
  • Responsible for creating and executing shopper marketing strategies across all customer segments
  • Promoted to Shopper Marketing team lead for both US and Canada after 2 years, managing 2 direct reports
  • Led high visibility and “first of a kind” projects across Loblaw Market Banners, leading to double digit growth in key product segments
  • Consolidated supplier base in US to save 50% on printing costs

Shopper Marketing Manager - Canada

Weston Foods
02.2018 - 01.2020
  • Recommended innovative merchandising strategies to impact shoppers throughout the shopper journey
  • Drove “Best in class” merchandising agenda while optimizing efficiency of display vehicles to elevate the in-store bakery experience
  • Instrumental in building and expanding the shopper marketing department at Weston Foods and led the RFP process for the Agency of Record
  • Managed the planning and execution of all Weston Foods trade show events across Canada and US
  • Won “Best Booth” at Grocery Innovations Canada in 2018 as well as Grocery and Speciality food West in 2018

Marketing Manager - Customer and Consumer Experience

Weston Bakeries
09.2016 - 02.2018
  • Developed integrated marketing plans for priority customers to drive brand purchase consideration and sales impact
  • Planned and executed scale promotions, events and partnerships for major brands
  • Negotiated, developed and executed cross promotions with other Tier One CPG companies to drive trial and awareness of key product launches
  • Collaborated with sales team to develop and execute shopper plans with customers including POS and merchandising, shopper navigation/journey, feature activity, coupons, sampling and trade communication materials

Trade Marketing Manager

Church & Dwight Canada
10.2013 - 08.2016
  • Wrote and implemented sales strategy, specifically, distribution, shelving, pricing, promotion and display strategies, across all major customers.
  • Adstomer planograms including livised on major custing and switching strategies for Nair, OxiClean, Batiste Dry Shampoo and Arm & Hammer
  • Led core team, to launch Arm & Hammer Masterbrand event across Canadian Tire Stores in Canada
  • Worked with cross-functional teams to bring new Costco products to commercialization. Includes #1 Selling SKU OxiClean Stain fighter Powder

Education

Post Graduate Diploma - Marketing Management

Humber College Business School
Etobicoke, Ontario
01.2002

Bachelor of Arts -

York University
North York, Ontario
01.2000

Skills

  • Shopper Marketing
  • Retail Marketing
  • Marketing Management
  • Marketing and Sales Strategy
  • Planning
  • Execution
  • Leadership
  • Time management
  • Relationship Building
  • Microsoft Office

Keywords

  • Shopper Marketing
  • Retail Marketing
  • Marketing Management
  • Marketing and Sales Strategy
  • Senior Marketing Professional
  • Execution Excellence
  • Canadian Grocery Retail
  • In-Store Marketing Expert


Languages

English

Timeline

In-Store Marketing Lead

Sobeys (Empire Company Limited)
06.2022 - Current

Shopper Marketing Lead – North America

Weston Foods
01.2020 - 02.2022

Shopper Marketing Manager - Canada

Weston Foods
02.2018 - 01.2020

Marketing Manager - Customer and Consumer Experience

Weston Bakeries
09.2016 - 02.2018

Trade Marketing Manager

Church & Dwight Canada
10.2013 - 08.2016

Bachelor of Arts -

York University

Post Graduate Diploma - Marketing Management

Humber College Business School

Similar Profiles

CREATE PROFILE
Amanda James