Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Amanda Goetz

Sacramento

Summary

Motivated marketing professional with a strong foundation in brand strategy and consumer behavior. Growing passion for fashion and lifestyle marketing. Experienced in developing creative campaigns, coordinating brand activations, and supporting cross-functional marketing initiatives. Proven ability to align brand identity with audience trends through research, collaboration, and strategic execution. Unique perspective shaped by hands-on internships across fashion, wellness, and beauty industries.

Overview

4
4
years of professional experience

Work History

Shift Supervisor

Starbucks
03.2021 - Current
  • Managed customer interactions, payments, and ensured drink orders met quality standards.
  • Supervised daily operations, optimizing staff performance and resource allocation for smooth workflow.
  • Monitored team performance, driving sales and maintaining a high-efficiency, customer-focused environment.

Student Marketing Intern

Alani Nutrition
08.2023 - 05.2024
  • Represented the brand on campus, enhancing its reputation and visibility through strategic sampling events.
  • Planned and executed monthly creative product sampling opportunities for over 400 students and 4 different campus organizations.
  • Engaged with users via personal social channels, sharing product knowledge with online consumers.
  • Delivered monthly reports, offering feedback and creative content to meet program requirements.

Marketing Intern

Rock N Rags
08.2022 - 05.2024
  • Created still images and short-form video content for Rock N Rags, regularly posting across TikTok, Instagram, and Snapchat.
  • Participated in monthly marketing meetings to strategize and optimize content distribution.
  • Increased brand awareness through event marketing, product demonstrations, and targeted promotions.

Talent Intern

ADDITION LLC
05.2023 - 08.2023
  • Supported the talent team by organizing brand platforms and agencies in the CRM.
  • Researched brand contacts to help establish influencer partnerships.
  • Optimized scheduling for meetings and client calls, improving team efficiency and productivity.

Social Media Project Intern

Wingman63 LLC
07.2022 - 01.2023
  • Researched influencers and social media metrics to support targeted marketing campaigns.
  • Created presentation summaries on influencer selections and their alignment with project goals.
  • Analyzed campaign performance and provided recommendations for improvement.

Marketing Intern

La Loren
02.2023 - 05.2023
  • Coordinated campus events to promote product discovery and engagement.
  • Captured event content for brand use and social media sharing.

Education

Master of Science - Digital Audience Strategy

Arizona State University
Tempe, AZ
05-2026

Bachelor of Science - Communications, Sociology

Arizona State University
Tempe, AZ
05-2024

Skills

  • Social media management
  • Content strategy and execution
  • Proficient in Instagram, TikTok, and YouTube
  • Data-informed trend evaluation
  • Audience engagement strategies
  • Search engine optimization strategy
  • Influencer analysis and strategy
  • Brand promotion methods

Websites

Accomplishments

  • Dean's List - Spring ‘22, Fall ‘22, Fall ‘23, Spring ‘24
  • National Society of Collegiate Scholars - 2020-2024
  • National Society of High School Scholars - 2019-2020
  • STN Honor Society - May 2019

Timeline

Student Marketing Intern

Alani Nutrition
08.2023 - 05.2024

Talent Intern

ADDITION LLC
05.2023 - 08.2023

Marketing Intern

La Loren
02.2023 - 05.2023

Marketing Intern

Rock N Rags
08.2022 - 05.2024

Social Media Project Intern

Wingman63 LLC
07.2022 - 01.2023

Shift Supervisor

Starbucks
03.2021 - Current

Master of Science - Digital Audience Strategy

Arizona State University

Bachelor of Science - Communications, Sociology

Arizona State University

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Amanda Goetz