Amanda Gallant
Montreal,Canada
Summary
Dynamic Regional Head of Marketing with extensive experience leading strategic marketing initiatives across North America. Expertise in sports and gaming partnerships, brand development, and team leadership. Committed to driving impact through innovative campaigns and meaningful community engagement.
Overview
15
15
years of professional experience
Work History
Regional Head of Marketing
Merchant North
04.2024 - Current
- Lead multi-brand marketing strategy and cross-functional teams
- Oversee data-driven campaigns to drive brand awareness, customer growth, and revenue
- Manage budgets and financial planning for marketing initiatives
- Establish competitive advantage through insights and stakeholder relationships
Head of Marketing and Operations
Merchant North
08.2022 - 04.2024
- Directed global marketing teams and campaigns for acquisition and retention
- Strengthened brand positioning through strategic stakeholder engagement
- Ensured compliance with global marketing processes
Brand Manager
Merchant North
11.2018 - 11.2022
- Developed and implemented marketing strategies to increase brand awareness
- Captured new customers through product launches and campaigns
- Managed brand identity and communications
Marketing Manager
Merchant North
01.2016 - 11.2018
- Executed full-scale digital marketing campaigns including CRM, social media, SEO, and content
- Optimized product marketing objectives through strategic communications
- Monitored campaign performance and analytics
Sports Marketing Coordinator
Merchant North
12.2014 - 12.2015
- Coordinated marketing campaigns and vendor relationships
- Conducted market research to optimize programs
- Boosted brand retention via targeted social and email campaigns
Associate Product Development Manager
Globe Electric Company
03.2014 - 12.2014
- Managed product lines, vendor relationships, and market research
Product Coordinator
Globe Electric Company
06.2013 - 03.2014
- Maintained system data integrity and coordinated projects across teams
Marketing Consultant
94.7 Hits FM
04.2013 - 06.2013
- Developed advertising campaigns and managed client relations
Office Coordinator
PGGREEN Inc
05.2010 - 06.2013
- Managed scheduling, order processing, and shipments
Education
Bachelor’s Degree - Business & Marketing
Bishop’s University
Sherbrooke, Quebec06-2013
Skills
- Marketing Strategy
- Partnership & Sponsorship Management
- Digital Marketing
- Brand Development
- Budget & Financial Management
- Team Leadership
- Campaign Analytics
Languages
English
Native or Bilingual
French
Full Professional
Timeline
Regional Head of Marketing
Merchant North
04.2024 - Current
Head of Marketing and Operations
Merchant North
08.2022 - 04.2024
Brand Manager
Merchant North
11.2018 - 11.2022
Marketing Manager
Merchant North
01.2016 - 11.2018
Sports Marketing Coordinator
Merchant North
12.2014 - 12.2015
Associate Product Development Manager
Globe Electric Company
03.2014 - 12.2014
Product Coordinator
Globe Electric Company
06.2013 - 03.2014
Marketing Consultant
94.7 Hits FM
04.2013 - 06.2013
Office Coordinator
PGGREEN Inc
05.2010 - 06.2013
Bachelor’s Degree - Business & Marketing
Bishop’s University
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