Amanda Collett
Maple Ridge,BC
Summary
Accomplished, results and growth-oriented leader with a track record of success in fostering close relationships with C-suite and decision makers, from Small to Mid-Market, to Enterprise level organizations. Leading the development and execution of strategic plans, and overseeing and directing a wide range of key sales and account management activities. Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships, while bringing existing networks and intros to help support business growth.
Overview
22
22
years of professional experience
1
1
Certification
Work History
TECH DIRECTOR, PARTNERSHIPS & REVENUE (CONTRACT)
Cube Business Media – INNOVATEwest, SAAS North
04.2023 - Current
- Oversee and coordinate strategic planning, sales, and execution of each annual event to allow for maximum success
- Operate with a strong and ongoing focus on developing and improving the sales and marketing strategy and ensuring the meeting and exceeding of sponsorship and exhibit sales targets and budgets
- Establish and cultivate close and lasting relationships with key stakeholders, as well as engaging in networking and leveraging existing connections to provide overall conference support
- Orchestrate all elements of the design and development of events, lead the creation of value and experiences, and carry out the updating of the event overview page content
- Maintain holistic oversight of the features, trade show, and conference while introducing fresh and big new ideas to the event
- Perform sponsorship, exhibitor, and advertising sales with a strong emphasis on maximizing revenue and meeting all objectives
- Over achieve Sponsorship & Exhibitor sales by 25% of targeted revenue for INNOVATEwest, and 15% of SAAS North
- Closely collaborate and communicate with the Operations Team to finalize the overall flow of event days to achieve seamless delivery
- Provide extensive support and guidance on relevant features and cooperate with industry groups and associations to meet shared goals
- Navigate the organization, coordination, and sourcing of special events and features, including conception, promotion, and execution
- Search for, identify, communicate with and acquire high-level sponsors and partners while nurturing relationships and rapport
- Conduct the ongoing monitoring and evaluation of event benchmarks, including sales revenue, registration numbers, and expenses.
DIRECTOR OF SALES LEADER – NORTH WEST
Tundra Technical Solutions
02.2021 - 04.2023
- Placed a strong emphasis on driving BC and Seattle growth through direct source clients, RPO clients, and core staffing augmentation models
- Provided supervision, leadership, and direction to a team of 10 Account Managers and Sales Development Representatives, 1 Program Lead, 2 Delivery Managers, and 16 Delivery Recruiters
- Carried out the administration and maintenance of the yearly forecast P&L for BC and Seattle
- Increased Team Revenue from $1Million to over $8Million portfolio, since coming on board to role through strategic sales targeting, sales coaching and planning
- Ensured the consistent and continuous meeting and exceeding of quarterly and annual forecast targets for entire teams to achieve success
- Led the development of and provided direction to the team by implementing sales strategies, establishing KPIs, and introducing internal sales processes
- Performed the recruitment, hiring, and onboarding of new staff members to further their development while meeting team needs for retention
- Spearheaded the creation, development, and implementation of sales processes and playbooks to generate and maximize revenue
- Closely collaborated with and directly reported to C-Suite personnel, including the CRO, CEO and SVP, to ensure ongoing business success
- Conducted the evaluation and analysis of data and metrics to identify key insights to support effective and informed decision making.
SALES & MARKETING EXECUTIVE
Angus One Professional Recruitment
01.2018 - 02.2021
- Led the creation, preparation, and presentation of RFPs for government bodies and large corporations as part of assigned duties
- Carried out the creation, planning, and establishment of company sales goals, targets, and strategies to maximize sales performance
- Supervised and directed the operations of the Inside Sales team of 2 personnel, including providing motivation, furnishing training on sales techniques, and implementing targets and goals
- Oversaw and communicated with the Marketing Coordinator while guaranteeing proper execution of all digital marketing and social media strategies and activities
- Actively engaged and participated in networking activities at various functions, job fairs, and conferences to develop new relationships
- Formulated and fostered strong and sustaining relationships with new clients while maintaining close relationships with existing clients
- Served in an integral role by generating and maximizing revenue for Vancouver’s business with temporary, permanent, and executive placement needs
- Organized, coordinated, and facilitated meetings with 15 to 20 clients a week, including delivering sales presentations, engaging in follow-up visits, and establishing business relationships.
DIRECTOR OF MARKETING & SALES
Belly Baby & Kid Show
01.2011 - 01.2015
- Undertook and completed a wide variety of key activities related to strategic sales, including securing and maintaining new business through cold calling and strengthening existing relationships
- Operated in a pivotal capacity by performing prospecting, preparing proposals, and delivering client presentations to acquire new business
- Leveraged creative strategies, online and digital marketing, social media, and direct selling to sell to 150 vendors and 15-20 sponsors
- Oversaw and directed the operations of permanent staff, administrative personnel, and operations and sales staff while guaranteeing quality performance
- Carried out the creation and preparation of monthly, quarterly, and annual budgets and goals for the overall team and individuals
- Administered in-depth site visits for each event in collaboration with clients and suppliers to ensure the meeting of client needs
- Navigated the organization, coordination, and facilitation of events, including overseeing operations and logistics, accounting, and sales activities
- Drove significant increases in buzz and awareness of the show through TV commercials, radio advertising, print, signage, social media, and social partners, as well as leveraging giveaways and promotions to maximize sales from consumers
- Directed all elements of projects related to the production of the show from inception through to completion, including collaborating with vendors, developing schedules, and more.
SALES ACCOUNT MANAGER
Design Group Staffing – Placement Group Vancouver
01.2010 - 01.2012
BUSINESS DEVELOPMENT ACCOUNT MANAGER – FRASER VALLEY
Urban Impact Recycling
01.2007 - 01.2010
BUSINESS DEVELOPMENT/ACCOUNT MANAGER – VANCOUVER
AngusOne Recruitment
01.2006 - 01.2007
OPERATOR TRAINING SALES REPRESENTATIVE
Leavitt Machinery
01.2003 - 01.2006
Education
Sales & Marketing Management Certificate -
BCIT
Vancouver01.2015
Skills
- Sales Team Leader & Director
- P&L Forecasting & Goal Management
- KPI Driven & Data Analytics
- Revenue & Sales Strategy Expert
- Stakeholder Relationship builder & Networker
- Revenue Hunter & Lead Generation
- Relationship, Account & Client Management
Accomplishments
- Presidents Club Winner 2022
- Increase Margin and Revenue consistently year over year as an individual performer and as a Sales leader
- Built business plan for INNOVATEwest from initial ideation to single handily build Steering Committee X 60 Executive Members, generated over 900k in a 10month period of Sponsorship & Exhibitor sales and overall concept of summits/tracks.
Certification
- Foundations in Diversity and Inclusion Certificate
- Recruitment Service Line Certification – SOW, RPO, Direct Source & Core Services
- Mastering Sales Course – Shane Gibson’s
- Comprehensive Copywriting Academy Certificate
- Woman in Leadership Speaker
- CPSA – Effectively Utilizing Territory Plans for Sales Team Course
Top Enterprise Sales Accounts
- Teck Resources, $2.8Million
- Westbank, $2.3Million
- Seaspan, $1.3Million
- Deloitte, $1Million
- Telus, $750K
- Other top Enterprise Accounts Microsoft, SAP, AWS, Slack, TransLink, Lululemon, Arcteryx etc.
Hobbies and Interests
Boating, snowboarding, hiking, photography, yoga
Volunteer Experience
- BC Childrens Hospital Volunteer
- Kid Start Volunteer
- Nicaraguan Orphanage Fundraisers and Volunteer
Timeline
TECH DIRECTOR, PARTNERSHIPS & REVENUE (CONTRACT)
Cube Business Media – INNOVATEwest, SAAS North
04.2023 - Current
DIRECTOR OF SALES LEADER – NORTH WEST
Tundra Technical Solutions
02.2021 - 04.2023
SALES & MARKETING EXECUTIVE
Angus One Professional Recruitment
01.2018 - 02.2021
DIRECTOR OF MARKETING & SALES
Belly Baby & Kid Show
01.2011 - 01.2015
SALES ACCOUNT MANAGER
Design Group Staffing – Placement Group Vancouver
01.2010 - 01.2012
BUSINESS DEVELOPMENT ACCOUNT MANAGER – FRASER VALLEY
Urban Impact Recycling
01.2007 - 01.2010
BUSINESS DEVELOPMENT/ACCOUNT MANAGER – VANCOUVER
AngusOne Recruitment
01.2006 - 01.2007
OPERATOR TRAINING SALES REPRESENTATIVE
Leavitt Machinery
01.2003 - 01.2006
Sales & Marketing Management Certificate -
BCIT