Amanda Anderson

Advil, Voltaren, Robax

• Demonstrates acute product knowledge and is the clients daily point of contact across the portfolio.
• Collaborates with brand managers to develop strategic advertising plans, by gathering industry insights and researching/analyzing media data.
• Manages omnichannel media campaigns from inception to completion, while cultivating business partnerships to build lasting relationships with internal and external parties, including Haleon executive leadership team
• Directed process improvements and delivers extensive training, demonstrating effective leadership.
• Successfully executed award-winning media plans with cross-functional teams, reaching and exceeding benchmarks.
• Develops and delivers concise presentations to senior executives highlighting future initiatives.

SC Johnson/Fair Square/Mailchimp

• Led fiscal planning and rebranding projects, overseeing tasks from planning stages to completion.
• Managed new hire training and onboarding to keep planning and activation department aware of company policies and procedures.
• Tracked revenue and expenses for regional & global offices.
• Aligned business planning and financial processes with performance improvements.
• Gathered industry insights and created strategic plans by performing thorough market analysis.
• Verified that financial processes and business planning initiatives aligned with performance improvements.
• Negotiated with agency partners to remain efficient and within budget.
• Handled responsibilities successfully upon the Director's absence.

Google/Enbridge/Honda/Acura/Home Hardware/

SC Johnson/Casper/Purple Bricks

• Updates clients on a consistent basis regarding projects, and answer's questions quickly with knowledgeable and professional support.
• Delivers high level of service to clients, and builds foundational relationships for the future.
• Assesses monthly reports to review client activity, and identify opportunities.
• Help's to recruit and train employees, as well as provides evaluations with feedback to cultivate a highly talented team.
• Reviews documents for thorough comprehension in regards to excellent work before sharing with client. Assesses data to check entries, calculations and billing codes for accuracy.
• Communicates with Directors and VP's about discrepancies and devised plans to reconcile financial issues.
• Plans and presents numerous media budgets worth over eight figures based on client KPI's, and historical's.
• Plans TV, Radio, Print, OOH, and Experiential marketing campaigns.
• Maintains detailed and accurate Media Purchase Agreements, as well as vendor contracts, and BCR's to accurately communicate finance needs to clients.
• Negotiates media buys with vendors to receive the best price, and inventory available.
• Resolves client, creative, and media issues quickly through meticulous research, negotiation, and stress-management.

• Gained & maintained media & client knowledge through training seminars and business reporting.
• Recognized by management, and clients for providing exceptional customer service.
• Created agendas and communication materials for team meetings.
• Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
• Demonstrated self-reliance by meeting and exceeding workflow needs.
• Earned reputation for good attendance and hard work.
• Leveraged DDS and proprietary tools to input and compile data gathered from various sources.
• Collaborated with others to discuss new business & marketing opportunities.
• Handled all delegated tasks, including reporting, billing, and preparation of campaign presentations.
• Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.

Victoria Secret/Baskin Robbins/Hershey/Amazon

• Became extremely knowledgeable within Barter & Capital media opportunities.
• Compiled monthly billings & savings reports for clients.
• Trained other agencies & interns about proper inputting, and barter best practices.
• Submitted monthly advertisements to numerous agencies for publishing, and business growth.
• Reviewed contracts, and served as main point of contact between agencies & vendors.
• Compiled year end revenue decks to share with clients.
• Collaborated with finance to ensure revenue was properly captured.
• Collaborated with team members to identify and accomplish agency objectives.