Amal Magsoud
Marketing Strategist
Toronto,ON
Summary
Marketing Strategist with 8+ years of experience leading national campaigns for brands such as WestJet, Volvo Canada, and Volkswagen. Skilled in full-funnel media planning, brand development, cross-platform execution, and budget management. Recognized for delivering measurable growth through strategic marketing initiatives that align audience insights, messaging, and performance data. Adept at turning vision into action and driving campaigns that connect and convert—while upholding professionalism and brand integrity.
Overview
5
5
years of professional experience
Work History
Senior Strategist
Touche Media
03.2022 - 03.2024
- Oversaw national media campaigns for WestJet, including initiatives with Disney Resorts and Swift Airlines.
- Directed full campaign lifecycle across digital, traditional, and sponsored platforms.
- Delivered performance insights and optimizations that increased engagement and campaign ROI.
Media Planner/Buyer
Wavemaker
08.2021 - 03.2022
- Developed Volvo Canada's regional campaign strategy, managing placements across broadcast and digital platforms.
- Facilitated vendor partnerships including Cityline integrations, enhancing brand visibility.
- Managed budget allocation and reporting to ensure high-efficiency media spend.
Assistant Strategist
Touche Media
02.2020 - 08.2021
- Led Volkswagen’s Toronto Auto Show media strategy and execution.
- Coordinated cross-channel messaging across social, programmatic, and OOH.
- Contributed to content development and targeting strategy for national rollouts.
Data Analyst
KGS Research
07.2019 - 01.2020
- Built custom dashboards and reporting tools to support marketing research.
- Interpreted consumer behavior data to assist in campaign planning.
- Streamlined internal analytics processes to improve reporting turnaround.
Education
Post-Graduate Certificate - Market Research & Analytics
Centennial College
Toronto, ONBachelor of Arts - Social Sciences
York University
Toronto, ONSkills
- Integrated Media Planning & Strategy
- SEO/SEM, Social, Display, Audio, OOH
- Campaign Budget Management & Forecasting
- Sponsorship Activation & Vendor Negotiation
- Market Research & Audience Insights
- Cross-Channel Messaging Alignment
- Data-Driven Optimization & Reporting
- Strategic Brand Development
Technical Skills
- Platforms: Google Analytics, Rakuten, WordPress, Commission Junction (CJ), Prisma
- Tools: Excel (Advanced), Tableau, Canva, LinkedIn Campaign Manager, Facebook Ads, TikTok Ads
- Web: SEO/SEM, HTML (basic), CSS (basic), Copywriting & Content Development
Soft Skills
- Strategic Thinker with Commercial Insight
- Clear and Professional Communicator
- Detail-Oriented, Results-Focused
- Collaborative with Cross-Functional Teams
Timeline
Senior Strategist
Touche Media
03.2022 - 03.2024
Media Planner/Buyer
Wavemaker
08.2021 - 03.2022
Assistant Strategist
Touche Media
02.2020 - 08.2021
Data Analyst
KGS Research
07.2019 - 01.2020
Bachelor of Arts - Social Sciences
York University
Post-Graduate Certificate - Market Research & Analytics
Centennial College
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