Summary
Overview
Work History
Education
Skills
Additional Highlights
Timeline
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Amadou Barry

Montreal,Canada

Summary

Dynamic Senior Sales Leader with over 15 years of experience in driving revenue growth, leading high-performing sales teams, and executing business development strategies in B2B, B2C, and SMB markets. Proven expertise in regional sales management, strategic account development, and sales leadership, consistently surpassing sales quotas and expanding market share. Skilled in consultative selling, go-to-market (GTM) strategy, pipeline management, and CRM optimization (Salesforce, Clik, Zoho). Adept at team building, sales enablement, and P&L management, delivering measurable results in fast-paced, competitive environments.

Overview

21
21
years of professional experience

Work History

Business Development Manager National Accounts

Cydcor Canada
Montreal, Canada
02.2024 - Current
  • Achieved 15% revenue growth by securing enterprise-level contracts across key verticals using strategic sales planning.
  • Developed data-driven sales strategies to increase deal size and reduce sales cycle time.
  • Coached account managers to exceed KPIs, improving team quota attainment by 12%.
  • Revived dormant accounts, enhancing client retention by 20% and recovering lost revenue.
  • Optimized CRM tools (Salesforce, Clik) to improve pipeline management and conversion rates.
  • Collaborated with customer success teams to strengthen client relationships and drive account growth.

Regional Sales Manager, Eastern Canada

Mobile Klinik
Montreal, Canada
03.2020 - 11.2023
  • Managed $30M+ annual sales across 30+ locations, leading 300+ employees to achieve 17% territory sales growth.
  • Launched B2B sales campaigns targeting SMBs, resulting in significant market share expansion.
  • Implemented go-to-market strategies to enhance customer acquisition and satisfaction by 20%.
  • Streamlined sales operations, reducing costs while maintaining operational excellence.
  • Delivered real-time performance insights using dashboards and sales analytics for executive reporting.

Regional Manager, Quebec & Ottawa

OSL Retail Services
Montreal, Canada
04.2014 - 02.2020
  • Oversaw sales operations for 25+ retail locations, consistently exceeding sales targets by 15%+.
  • Developed innovative promotions and sales enablement programs to boost frontline performance.
  • Strengthened strategic partnerships with telecom carriers, securing exclusive product access.
  • Led team turnarounds, achieving 22% sales increases at underperforming locations through coaching and training.
  • Enhanced pipeline development and forecasting accuracy using CRM systems.

Director, District Sales

Bouclair Inc.
Montreal, Canada
06.2011 - 03.2014
  • Directed $68M sales region across 27 locations, surpassing revenue targets by 19%.
  • Led cross-functional initiatives to optimize merchandising, inventory management, and customer experience.
  • Improved team productivity by 14% through sales training and leadership development programs.
  • Managed P&L and budgeting to maximize regional profitability and operational efficiency.

Area Manager

Rogers Communications Inc.
Montreal, Canada
11.2006 - 05.2011
  • Ranked as top Area Manager for sales performance, employee engagement, and customer satisfaction.
  • Drove 11–19% YoY revenue growth through sales training, bundling strategies, and customer-centric upselling.
  • Set companywide benchmarks for mystery shopper scores and compliance metrics.
  • Enhanced average order value through strategic upselling and client relationship management.

General Manager

Best Buy Canada
Montreal, Canada
03.2004 - 10.2006
  • Managed store operations and P&L, leading cross-functional teams to exceed sales goals.
  • Spearheaded local marketing initiatives to increase foot traffic and conversion rates.
  • Built high-performance teams through recruitment, training, and coaching.
  • Improved operational efficiency through lean inventory and staffing optimization.

Education

Emotional Intelligence & Leadership -

HEC Montréal
04.2019

Leadership & Sales Certifications -

LinkedIn Learning

Bachelor of Arts - Political Science

University of Maine
Orono, ME

Skills

  • Regional Sales Management
  • Business Development
  • Sales Leadership
  • Strategic Account Management
  • Consultative Selling
  • Solution Selling
  • Go-to-Market Strategy
  • Pipeline Development
  • Sales Forecasting
  • KPI Management
  • Team Leadership
  • Talent Development
  • Client Acquisition & Retention
  • Market Expansion
  • Revenue Optimization
  • CRM Proficiency
  • Salesforce
  • Clik
  • Microsoft 365
  • P&L Management
  • Budget Oversight
  • Operational Efficiency
  • B2B Sales
  • B2C Sales
  • SMB Sales
  • Cross-Functional Leadership

Additional Highlights

Fluent in English and French, Salesforce, Clik, Zoho, Microsoft 365, Top-ranked manager for staff satisfaction, retention, and sales performance across multiple organizations, Telecom, Technology, Retail, Services, Proven success in fast-paced environments and competitive markets

Timeline

Business Development Manager National Accounts

Cydcor Canada
02.2024 - Current

Regional Sales Manager, Eastern Canada

Mobile Klinik
03.2020 - 11.2023

Regional Manager, Quebec & Ottawa

OSL Retail Services
04.2014 - 02.2020

Director, District Sales

Bouclair Inc.
06.2011 - 03.2014

Area Manager

Rogers Communications Inc.
11.2006 - 05.2011

General Manager

Best Buy Canada
03.2004 - 10.2006

Emotional Intelligence & Leadership -

HEC Montréal

Leadership & Sales Certifications -

LinkedIn Learning

Bachelor of Arts - Political Science

University of Maine

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