Alyssa Brownsmith

As a natural addition to current event and partnership skills. My focus is on building experiential group, incentive, luxury, corporate travel requirements inclusive of programming, accommodations, transfers, flights, activities + excursions and food + beverage.

• Conducted thorough research on destinations and accommodations to provide accurate information to travelers.
• Developed tailored plans catering to niche markets such as adventure travel or luxury vacations which ultimately led to an expanded client base.
• Established fruitful partnerships with airlines, hotels, tour operators which resulted in better offers for our customers.

• Project-based client services
• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Skilled at working independently and collaboratively in a team environment.
• Excellent communication skills, both verbal and written.
• Conducted market research to identify customer needs and preferences.
• Mentored junior team members, fostering a culture of continuous learning and professional growth within the department.
• Championed internal communication and team event initiatives that increased team morale and facilitated a positive work environment.
• Wrote and distributed press releases to increase brand visibility.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight service benefits.

• Led planning and implementation of impactful events and marketing, both virtual and in-person, for Science Fair Foundation BC.
• Creative development, marketing campaign and event management for 'Sweatin’ for Science', a yearly 30-day fundraising and wellness initiative for companies and their staff in the science and tech sector, promoting youth involvement in STEM.
• Created/produced an annual, competitive youth STEM innovation pitch program 'Youth Innovation Showcase', to enhance engagement in tech industry and develop future talent among young people in BC and Yukon.
• Utilized industry connections to create workshops and webinars tailored for youth during COVID-19 pandemic.
• Enhanced 2023 Regional Science Fair in West Kootenay, fostering connections between youth, academia, and industry in STEM.
• Established and managed Tech Leadership Steering Committee to devise strategies for cultivating youth curiosity in STEM to support future local talent in STEM fields.
• Boosted program revenue 200% and industry participation for Foundation's programs, overcoming challenges like COVID-19.

Key Responsibilities: sponsorship negotiation, relationship management, budgeting/forecasting, creative development, marketing campaigns, Program content, and event production.

• Member of Marketing Department, revamped current sponsorship offerings and pinpointed fresh advertising revenue prospects.
• Increased value proposition for existing relationships for greater retention of partners.
• Utilized graphic design and copywriting skills to create sponsor decks, reports, and proposals in Canva.
• Achieved 110% boost in event sponsorship.
• 150% increase in existing customer annual ad sales.
• Provided support to event team, speakers, and sponsors by recognizing on-site opportunities and enhancing processes.
• Optimized CRM sales management via HubSpot, expanding new revenue streams effectively

Key Responsibilities: sponsorship sales negotiation, relationship management, budgeting/forecasting, creative development, marketing campaigns.

• Spearheaded 2022 Distinguished Service Awards virtual event for Canadian Bar Association. Contract role
• Managed RSVP process, ensuring clear communication of event details to attendees
• Led small team, demonstrating strong leadership skills
• Collaborated with speakers for seamless event flow, ensuring a broad audience reach.
• Achieved highly successful virtual event, marked by strong leadership and effective problem-solving.

Key Responsibilities: Event production, team management, stakeholder support and guest services, graphic design

• Revitalized revenue development strategies as Consultant
• Collaborated with cross-functional teams to successfully deliver comprehensive solutions for their upcoming Programming.
• Implemented creative process templates for operational efficiency
• Provided comprehensive training to enhance team capabilities

Key Responsibilities: Strategy, training, operational support

• Led creative and logistical development of BCTECH Summit, managing partnerships and programming.
• Envisioned and implemented 6 regional houses inclusive of indigenous house onsite to showcase distinctiveness of tech and innovation sector across Province.
• Successfully organized 13 side events. Investment Showcase, Business Challenges, and Youth Innovation Day.
• Event secured 975k in sponsorship, demonstrating strong negotiation and persuasion skills in spite of a shifting economy.
• Collaborated with Programs, Finance, and Marketing departments to ensure smooth event execution.
• Managed team of four internal teams, fostering a supportive and innovative work environment.
• Pioneered innovative event concepts, enhancing brand visibility and stakeholder engagement.
• Oversaw event logistics with meticulous attention, ensuring seamless execution and participant satisfaction.
• Fostered dynamic team environment to elevate event production quality, receiving outstanding feedback.
• Utilized data-driven strategies to refine event marketing, achieving higher ROI and participant retention.
• Highlight: BC Premier John Horgan returned to Summit three times because he enjoyed being at the event so much. He was scheduled for one appearance.

Key Responsibilities: Strategy, stakeholder management, programming, logistics, branding, vendor management, creative design, and production.

• Budget creation and programming development, theme + branding for 2019 Summit.
• Oversaw keynote speaker selection, team structuring, and vendor sourcing.
• Implemented creative and innovative strategies to enhance event offerings to stand out amongst international program formats.
• Pioneered event restructuring strategies, setting new standard for future Innovate BC summits.
• Worked closely with senior management and government stakeholders to align project objectives with strategic cross-organization initiatives, ensuring that efforts contributed to overall business growth.

Key Responsibilities: Strategy, stakeholder management, programming, logistics, branding, vendor management, creative design and production.

• Facilitated sponsorship sales in 3-person team, exceeding $1m target by 30% to $1.3m for Western Canada's largest tech event.
• Collaborated with Producer and Director in program development and speaker selection for main Summit tracks.
• Managed TECH Talks & Session Q&A Stage programming ensuring successful event execution
• Utilized analytical skills to optimize sponsorship sales and speaker selection process
• Achieved a significant impact on success of BCTECH Summit through innovative strategies and detailed planning.

Key Responsibilities: Strategy, sponsorship sales, relationship management, stakeholder support, program development and speaker management

• Managed sponsorship targets and strategies for 2018 Talking Stick Festival.
• Exceeded sponsorship goal by 37.5%, securing 110k in just 3.5 months.
• Cultivated relationships with both returning and new sponsors, resulting in a mix of cash and in-kind donations.
• Implemented innovative approaches to meet and surpass fundraising objectives.
• Significantly contributed to financial success and overall impact of festival.

Key Responsibilities: Strategy, sponsorship sales, relationship management, stakeholder support.

Completed three-year co-operative Ontario College Advanced Diploma program, top of class.

Highlights: Vancouver and Toronto Fashion Week- Runway shows of original women’s apparel designs.

Air France International Design Competition - 1 of 5 students, class of 30, chosen to compete in Montreal with students from top fashion institutions across Canada, to go to Paris to compete globally.

Six-Week Program with course on:

• Product Marketing
• Event Marketing
• Sponsorship
• Communication and Public Relations
• Crisis Communication
• Social Media
• Storytelling and Content Creation

Manage and plan high level events for Government, Diplomats and International organizations to engage, course included:

• Seating Protocol
• Flag Precedence
• Precedence and hierarchy
• Planning for Events
• Security
• Gift Protocol
• Titles of Address
• Hosting International Visits
• Pre-Arrival Arrangements
• Requirements for Hosting
• Social Affairs and Invitations
• Protocol Officer Responsibilities
• Technical Operations

• The fundamentals of SEO
• How to reach target market
• How to optimize social media strategy
• Content development and copywriting

• Team building skills
• Strategic thinking and planning
• How to better communicate and understand the approaches to take with different people
• How to better understand different personalities as a manager and leader
• How to manage and lead in difficult times

• Project scope + scheduling management
• Project resources + cost management
• Project quality + risk management
• Project communication + team management