ALYSSA SGOURADITIS
Toronto
Summary
An accomplished leader in resource management and workforce planning with expertise in building and scaling resourcing functions across integrated agency environments. I partner with executive leadership to establish frameworks that drive delivery confidence, optimize utilization, and protect margins. Known for being organized, personable, and approachable, I bring exceptional communication skills and a collaborative leadership style that supports sustainable growth and high-performing teams.
Overview
13
13
years of professional experience
Work History
Creative Resource Lead
Ogilvy
Toronto
10.2024 - Current
- I oversee resource allocation and workflow optimization for the creative department, partnering with the Chief Creative Officer to align staffing models with strategic priorities.
- I manage freelance recruitment, vendor relationships, and creative budgets while maintaining financial accountability and utilization targets.
- I provide executive leadership with visibility into capacity constraints and delivery risk, enabling proactive decision making that supports agency growth and margin protection.
Creative Resource Manager
Tank Worldwide
Toronto
04.2023 - 10.2024
- I led the creative resourcing process for two major brands, collaborating closely with Project Managers to align on weekly priorities and resource deployment.
- I ensured seamless project execution by coordinating crossfunctional creative teams including Copywriters, Art Directors, and Designers.
- I managed freelance recruitment and creative budget allocation, maintaining day-to-day alignment across creative leadership while ensuring project timelines and financial targets were consistently met.
Resource Manager
Dentsu Creative
Toronto
05.2021 - 03.2023
- I played a key role in the merger of three agencies (DentsuMB, DentsuOne/Grip, and Isobar) into Dentsu Creative, where I created and introduced the first resourcing process for the newly formed agency.
- I established unified resourcing operations across a large-scale creative department, making strategic staffing and project management decisions that optimized workflows and improved cross-agency collaboration during the integration.
- I oversaw freelance recruitment and creative budget allocation with precision and efficiency.
Creative Resource Manager
Leo Burnett
Toronto
01.2020 - 05.2021
- I led the launch of a new project management software called Resource Guru, streamlining the creative resourcing process and improving team visibility across the department.
- I managed resource allocation for a large-scale creative department, and played a vital role in planning projects that enhanced cross-departmental collaboration.
- I managed freelance recruitment and creative budgeting to support seamless project execution and delivery confidence.
Contract Creative Resource & Award Show Manager
Grey Canada
Toronto
01.2019 - 12.2019
- I managed resource allocation for a creative department, overseeing capacity planning, vacation coverage, and freelance deployment to ensure workflow continuity.
- I facilitated weekly status meetings to track project progress and drive efficiency across multiple workstreams.
- I managed the award submission strategy and associated budgets, ensuring financial accountability and strategic alignment.
Resource Manager
GTB
Toronto
08.2017 - 12.2018
- I launched the agency's first creative resourcing function, partnering with Project Managers to establish weekly prioritization and scheduling workflows.
- I managed creative team operations and freelance talent deployment, while providing strategic reporting to the Executive Creative Director.
- I developed an in-house video editing production capability that reduced costs and improved turnaround efficiency.
Creative Coordinator
Rethink
Toronto
06.2013 - 08.2017
- I coordinated daily creative department operations, managing production schedules, executive calendars, and travel logistics.
- I managed agency events and administrative operations while leading creative recruitment efforts.
- My role ensured a consistent workflow and smooth team functioning across the growing agency.
Skills
- Capacity Planning & Demand Forecasting
- Executive Stakeholder Management
- Resource Allocation & Optimization
- Financial Performance & Margin Protection
- Cross-Functional Leadership
- Operational Process Improvement
Timeline
Creative Resource Lead
Ogilvy
10.2024 - Current
Creative Resource Manager
Tank Worldwide
04.2023 - 10.2024
Resource Manager
Dentsu Creative
05.2021 - 03.2023
Creative Resource Manager
Leo Burnett
01.2020 - 05.2021
Contract Creative Resource & Award Show Manager
Grey Canada
01.2019 - 12.2019
Resource Manager
GTB
08.2017 - 12.2018
Creative Coordinator
Rethink
06.2013 - 08.2017