Alyssa Lathrop
Corona
Summary
Dynamic sales professional with a proven track record at Crown Lift Trucks, excelling in territory growth and sales reporting. Skilled in visual merchandising and marketing strategy, I foster high-performance teams and drive results, achieving a 15% increase in sales through innovative product displays and strategic planning.
Overview
6
6
years of professional experience
Work History
Sales Representative
Crown Lift Trucks
Riverside
03.2024 - Current
- - Manage a portfolio of B2B accounts across warehouse and logistics sectors, analyzing customer needs to recommend appropriate lift equipment and service solutions.
- Maintained accurate records of sales activities using CRM software for tracking purposes.
- Provided training and support to new sales representatives on company policies and procedures.
- - Track sales metrics and report on KPIs to improve client retention and prospecting efficiency.
- Conducted product demonstrations to showcase features and benefits to potential clients.
Apparel Associate
Dick’s Sporting Goods
Corona
01.2021 - 03.2025
- - Collaborated with team on in-store merchandising and markdown execution for seasonal floorsets.
- - Delivered exceptional service and customized product recommendations to improve conversion rates.
- - Supported inventory management and visual merchandising to ensure strong product storytelling and trend alignment.
- Organized displays to highlight seasonal apparel and promotions effectively.
- Participated in visual merchandising to showcase new apparel arrivals attractively.
Studio Lead / Assistant Manager
Lululemon & Zumiez
Various Locations
05.2019 - 01.2021
- - Led monthly marketing campaigns and visual merchandising setups aligned with brand and seasonal initiatives.
- - Executed regional promotions and trained team members on layout changes and floor map updates.
- - Increased sell-through by adapting product displays to customer behavior and trend feedback.
- - Fostered a high-performance team culture and exceeded sales goals by 15% through strategic planning.
Education
MBA - Marketing
Louisiana State University
08.2025
BA - Political Science, Minor in History
California Baptist University
01.2021
Skills
- Visual merchandising
- Trend analysis
- Sales reporting
- Marketing strategy
- Power BI
- Tableau
- Adobe Photoshop
- Google Analytics
- Territory growth
Timeline
Sales Representative
Crown Lift Trucks
03.2024 - Current
Apparel Associate
Dick’s Sporting Goods
01.2021 - 03.2025
Studio Lead / Assistant Manager
Lululemon & Zumiez
05.2019 - 01.2021
MBA - Marketing
Louisiana State University
BA - Political Science, Minor in History
California Baptist University
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