ALYSSA HILLIARD

• Marketed innovative safety products including the patented "Shell-Shocks" External Helmet Pad and Protective Beanie, designed to provide superior rear impact protection for young athletes in skateboarding, BMX, and action sports.
• Generated $30,000 in sales through strategic lead generation and outreach activities, effectively increasing brand visibility and product adoption.
• Engaged with professional action sports athletes to promote product awareness and establish brand credibility within the community.
• Introduced a structured affiliate marketing program for athletes, enhancing commission structures and incentivizing partnerships to drive sales growth.

My PR role at Mansion Costa Mesa involves promoting the venue and its events through media relations, social media
management, and community engagement to enhance the club's image and attract customers. Key duties include
executing marketing campaigns, maintaining brand identity, and addressing any public relations issues that arise.
• Media Relations: Building and maintaining relationships with local media outlets, bloggers, and influencers to secure
press coverage and promote events.
• Event Promotion: Creating and executing marketing campaigns for upcoming events, parties, and special nights,
utilizing social media, email newsletters, and traditional advertising.
• Social Media Management: Overseeing the nightclub's social media accounts, posting engaging content, responding
to comments, and growing the online community.
• Brand Development: Developing and maintaining the nightclub's brand identity, ensuring consistency in messaging
and visuals across all platforms.