Alyssa De La Rosa
Long Beach,CA
Summary
Results-driven sales and digital marketing professional with a strong background in customer experience, content creation, and brand development. As a former Sales Associate at Aritzia, I honed my ability to build client relationships, meet sales targets, and deliver personalized styling experiences. I bring expertise in executing online campaigns across social media, email marketing, and paid advertising, along with skills in data analytics and performance optimization to drive both in-store and digital conversions. Proficient in tools like Google Analytics and social platforms to monitor KPIs and maximize ROI, I combine creative strategy with a customer-first approach to exceed sales goals and elevate brand presence.
Overview
3
3
years of professional experience
Work History
Sales Associate
Aritzia
10.2024 - Current
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Solved customer challenges by offering relevant products, alternatives and services.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Exceeding daily sales goal of 1,000 SPH by servicing targets, cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Founder/CEO
By.Briannee
06.2023 - Current
- Founded and established successful company from the ground up
- Directed the launch of our first jewelry campaign, resulting in revenue of $10k
- Collaborated closely with wholesale partners to ensure product quality standards were met and all deadlines were successfully achieved.
- Led and organized the execution of PR events and campaigns resulting in a 25% increase of new clients.
- Maintained a robust and thorough knowledge of the online website and inventory.
Talent Acquisition Coordinator
Danaher
12.2022 - 01.2024
- Communicate with diverse candidates, build rapport and long-term relationships, and achieve 90% satisfaction rating
- Coordinated and scheduled interviews between candidates and hiring managers
- Maintained applicant tracking system and ensured accurate and timely data entry
- Conducted reference checks and background checks for potential hires
- Maintained confidentiality and handled sensitive employee information with discretion.
Education
Bachelor of Arts - Communications
California State University, Long Beach
Long Beach, CA05.2022
Skills
- Content Development
- Self Starter
- Shopify
- Digital Marketing
- Goal oriented
- Multitasker
- Project Coordination
- KPI
- Communication
- Detail Oriented
- Social Media
- Analytical
- Microsoft Office Suite
Languages
Spanish
Pivotal Highlights
- Spearheaded the overall strategic direction and vision of By.Brianne, resulting in a 20% increase in annual revenue.
- Negotiated and established partnerships and collaborations with key stakeholders, resulting in a 25% increase in brand recognition.
- Conducted regular market research and analysis to identify new opportunities and stay ahead of industry trends.
Timeline
Sales Associate
Aritzia
10.2024 - Current
Founder/CEO
By.Briannee
06.2023 - Current
Talent Acquisition Coordinator
Danaher
12.2022 - 01.2024
Bachelor of Arts - Communications
California State University, Long Beach
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