Alyssa Cerin
Bradford,ON
Summary
Media and Communications student specializing in Digital Communications, with hands-on experience supporting influencer relations, creator partnerships, and social media strategy within fashion and digital culture spaces. Skilled in identifying visually compelling, brand-aligned talent, assessing audience and aesthetic fit, and supporting collaborations from outreach through execution. Brings a strong eye for visual storytelling, personal branding, and trend-driven content, with experience pitching tailored concepts, coordinating creative projects, and collaborating cross-functionally in high-touch environments. Thrives in fast-paced, collaborative settings and is highly motivated to grow within talent management and digital influence.
Overview
1
1
year of professional experience
Work History
Social Media Manager
Bisou Bridal London
London, Ontario
03.2025 - Current
- Planned, created, and published original content across Instagram, TikTok, and Pinterest, growing the boutique’s reach to 15,000+ monthly views.
- Developed trend-driven strategies that matched the brand’s aesthetic and maintained a consistent visual identity.
- Engaged with the community and analyzed performance metrics to optimize content, increase visibility, and strengthen audience interaction.
- Successfully boosted monthly bridal appointment bookings by 15% through strategic, high-impact social media initiatives.
- Planned and coordinated in-house photoshoots, including concept development, shot lists, and visual direction; attended shoots to support execution and ensure brand alignment.
Community Engagement Specialist
Roots Marketing Agency
Remote
09.2025 - 01.2026
- Managed community engagement and influencer-facing communication for nine brands across beauty, fitness, hospitality, wellness, and professional services.
- Led influencer outreach by finding brand-aligned creators and pitching creative, tailored collaboration and content ideas.
- Acted as a liaison between brands and creators, supporting communication, deliverables, and campaign execution.
- Oversaw daily engagement on TikTok and Instagram, driving an average growth of 35+ followers per week per account.
- Developed a strong understanding of creator-brand fit, audience alignment, and relationship management within influencer marketing campaigns.
Social Media Coordinator
Sabri Hair Studio
London, Ontario
02.2025 - 05.2025
- Assist in managing the salon’s Instagram and TikTok accounts by creating original content and repurposing client-provided footage to match the brand’s aesthetic.
- Implement trend-driven strategies to enhance relevance, appeal, and overall content performance, contributing to a combined monthly reach of 12,000+ views.
- Created engaging social media content for beauty services and hair trends.
Education
Bachelor of Arts - Media And Communication
The University of Western Ontario
London, ON05-2026
Skills
- Audience Engagement & Community Building
- Social Media Management
- Influencer Outreach & Collaboration Pitching
- Trend Analysis & Emerging Creator Research
- Audience, Demographic & Brand-Fit Analysis
- Attention to Detail & Organizational Skills
- Talent Evaluation & Brand Alignment
- Strong Organization, Prioritization & Follow-Through
- Cross-Functional Communication & Collaboration
- Campaign Planning & Execution
Timeline
Community Engagement Specialist
Roots Marketing Agency
09.2025 - 01.2026
Social Media Manager
Bisou Bridal London
03.2025 - Current
Social Media Coordinator
Sabri Hair Studio
02.2025 - 05.2025
Bachelor of Arts - Media And Communication
The University of Western Ontario