Alyssa Cerin
Newmarket,Canada
Summary
Media and Communications student with a specialization in Digital Communications and a strong interest in social media and content creation. Demonstrated ability in strategic planning, content development, and trend analysis to elevate brand presence and increase audience engagement. Proficient in overseeing digital projects and working collaboratively to produce significant results.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Student Marketer
Campus Creators
02.2025 - Current
- As a content Creator and ambassador for Campus Creators, I work closely with brand partners to develop and implement promotional strategies that drive brand visibility and audience engagement.
- My role involves producing cohesive, impactful content for marketing campaigns that align with brand objectives.
- Collaborated with 5 companies on 7 campaigns, producing UGC content and interacting with the online community to enhance brand visibility and engagement.
- These efforts aim to build stronger connections between brands and their target audiences while delivering meaningful results.
Social Media Manager
Bisou Bridal London
London , ON
07.2024 - Current
- As Social Media Manager for a bridal boutique, I plan, create, and publish original content across Instagram, TikTok, and Pinterest, growing our reach to over 15,000 views per month.
- I develop trend-driven strategies that align with the brand's aesthetic, while maintaining consistency in voice and visual identity.
- By engaging with the community and analyzing performance metrics, I continuously optimize content to boost visibility and audience interaction.
- Boosted monthly bookings by 15% through strategic and engaging social media initiatives
Social Media Coordinator
Sabri Hair Studio
London , ON
02.2025 - 05.2025
- As Social Media Manager for Sabri Hair Studio, I assist in managing the salon's Instagram and TikTok accounts, creating original content and repurposing client-provided footage to reflect the brand's aesthetic.
- I craft engaging captions, apply trend-driven strategies, and have grown our Instagram reach to over 12,000 views per month.
- By staying current with social media trends and maintaining consistent branding, I help build community engagement and elevate the salon's online presence.
- Analyzed social media metrics to improve outreach and customer interaction strategies.
Education
Bachelor of Media and Communication -
The University of Western Ontario
London, ON05.2026
Digital Communications Certificate -
The University of Western Ontario
London, ON05-2026
Skills
- Content Creation & Curation
- Content editing with CapCut and Canva
- Strategic Thinking
- Collaboration & Communication
- Time Management & Organization
- Brand Knowledge & Voice
- Trend Analysis & Platform Knowledge
- Audience Engagement
Certification
- Master Your Brand Voice: Workshop with Jack Appleby, Semrush Academy
- Social Media Marketing Crash Course, Semrush Academy
References
References available upon request.
Timeline
Student Marketer
Campus Creators
02.2025 - Current
Social Media Coordinator
Sabri Hair Studio
02.2025 - 05.2025
Social Media Manager
Bisou Bridal London
07.2024 - Current
Bachelor of Media and Communication -
The University of Western Ontario
Digital Communications Certificate -
The University of Western Ontario