Alypius Wang
Montreal,QC
Summary
- Analytical and results-driven professional with a diverse background in consumer insights, marketing, and business development.
- Strong leadership capabilities demonstrated through successful project management, internal stakeholder communications, cross-functional collaborations, and external agency and vendor partnership establishment.
- Proven expertise in conducting comprehensive analyses, delivering data-driven insights, and supporting strategic decision-making.
- Adept at crafting shopper-focused surveys, optimizing research panels, and generating impactful consumer insights that drive business growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Shopper Insights Executive
BAT Canada
10.2022 - Current
- Conduct comprehensive analyses and provide reports on D2C (Direct-to-Consumer) performance, playing a crucial role in the monthly business planning process.
- Deliver data-driven business analyses and valuable insights to support strategic decision-making.
- Collaborate with the D2C team and BI team to integrate Shopify data into corporate reporting platform, ensuring data alignment cross-functionally.
- Enhance and manage the internal research panel by optimizing engagement, responses, recruitment, and re-staging procedures.
- Design shopper-focused study questionnaires, deploy surveys, and expertly analyze consumer insights derived from survey data.
- Oversee the end-to-end process of working with insights research partners, from survey deployment to contract renewal and invoicing
Global Graduate—Marketing (VAPS Project Lead)
BAT Canada
06.2021 - 10.2022
- Formulate and execute independent POS data acquisition strategies for the VAPS project.
- Establish and nurture strong business relationships through negotiations with external suppliers for data sharing partnerships.
- Engage and manage key internal stakeholders, providing regular updates on project progress and ensuring alignment.
- Collaborate effectively with Legal (LEX) and Procurement teams to successfully deliver vendor contracts, ensuring legal compliance and favorable terms.
- Develop comprehensive materials for trade deployment, sales rep communications, and training initiatives.
- Analyze all trade assessment data and use insights to devise actionable plans.
- Work closely with the BI team to ensure accurate data validation, smooth transmission, and seamless integration.
Territory Manager
BAT Canada
09.2020 - 06.2021
Country BD Program Management
Pratt&Whitney Canada
05.2019 - 05.2020
Sales Associate
David Jones
11.2017 - 01.2018
Marketing Communications
Dell Technologies
01.2016 - 12.2016
Education
Master of Science - International Business
HEC Montréal
Montreal, QC05.2020
Bachelor of Arts - Broadcast Journalism
Communication University of China
Beijing, China07.2017
Exchange Program - Media And Communications
City University of Hong Kong
Hong Kong SAR12.2015
Skills
- Business —MS-Word, MS-Excel, MS-PowerPoint, MS-Visio, SharePoint, MS-Forms, Robotic Process Automation (RPA)
- Digital Marketing & Analytics —Shopify, Google Analytics, Adobe Analytics, Metabase, MicroStrategy, SimilarWeb
- Creativity —Photoshop, Illustrator, Premiere, Audition, Final Cut Pro X SurveyMonkey
Certification
- Certified Marketer Level 1 (CM1)—General Assembly
- Certified SAFe 5 Agilist—Scaled Agile, Inc.
- Google Analytics Certificate— Google
- Google Ads Search Certification—Google
Languages
English (Fluent), French(Intermediate), Mandarin (Fluent), Cantonese (Intermediate)
Timeline
Shopper Insights Executive
BAT Canada
10.2022 - Current
Global Graduate—Marketing (VAPS Project Lead)
BAT Canada
06.2021 - 10.2022
Territory Manager
BAT Canada
09.2020 - 06.2021
Country BD Program Management
Pratt&Whitney Canada
05.2019 - 05.2020
Sales Associate
David Jones
11.2017 - 01.2018
Marketing Communications
Dell Technologies
01.2016 - 12.2016
Master of Science - International Business
HEC Montréal
Bachelor of Arts - Broadcast Journalism
Communication University of China
Exchange Program - Media And Communications
City University of Hong Kong
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