Alyda LeRoy Robinson

• Develop and execute sales plans for Grocery, Food Service, Distributors, Independent, Mass Merchants and Club Stores across the United States. Achieved Double Digit growth, year over year. Increased company sales over 400% since starting with the company.
• Developed and manage Broker Network throughout the United States, securing new customers and growing current customer base. Increased distribution of current and new products in all markets. Customer sales increased an average of 35% over previous year.
• Directly responsible for developing new products, innovative packaging and marketing strategies. Creating Premium Products and niche items to complement core product line. Develop and execute programs on social media, e-commerce website, QR Codes and other vehicles to increase brand awareness.

Account Representative / Office Manager

Roberts Sales and Marketing - Orange, CA

• Account Representative for various vendors, calling on major chains.
• Plan promotional strategies, present new items to increase item mix and grow sales positively each year,
• Managed deductions, resolving 80% by the end of each month.
• Developed private label products as requested by major grocery chain, from initial idea to packaged product.
• Managed all aspects of the office, reducing day to day costs by 30%. Updated technology.
• Executed procedures to collect commission revenue within 30 days.