Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Alvaro Serna

Lake Elsinore

Summary

Experienced with leading regional sales teams and driving market growth through strategic planning and client relationship management. Utilizes effective leadership and communication skills to mentor and enhance sales team performance. Track record of achieving significant territory expansion and meeting sales targets.

Overview

16
16
years of professional experience

Work History

Regional Sales Manager

Liquid Death
- Current
  • Managed a network of 17 Distributors and 10 Sales Team Members
  • Utilize VIP data to create selling strategies for sales team to maximize ROI
  • Trained Field Sales and District Manager team on time prioritization and the “multiplier effect”
  • Southern California

Territory Sales Manager

Vital Pharmaceuticals
01.2019 - 01.2023
  • VPX point of contact for Straub Distributing, Heimark Distributing, and PBC
  • Manage team of 8 Sales Reps
  • Utilize IRI/VIP data to create selling strategies for sales team to maximize ROI
  • Hold distribution network accountable for trade integrity
  • Create incentives for both retailers/distributors to maximize product velocity
  • Southern California

Regional Manager

Monster Energy Company
Orange County
01.2015 - 01.2019
  • MEC point of contact for the Reyes Coca-Cola Bottling Sales Center in Orange, Highest priority/visibility market
  • Presented at Bottler Meetings and Business Planning Meetings with Distributor Leadership
  • Utilize sales tools provided to dissect challenges and create strategy to overcome
  • Forecast warehouse inventory with Bottler Leadership to minimize out of stock issues
  • Create volume driving incentives to meet and exceed sales goals
  • Lead trainer for the Southwest Division, trained 15 Field Sales team members in Bottler Relationship building, PowerPoint, VIP Sales Tracking, and time management
  • Orange County

Area Sales Manager

Rockstar Energy Drink
Inland Empire
01.2010 - 01.2015
  • Point of contact for the Pepsi Distributor in Riverside
  • Worked with Bottler Leadership to forecast upcoming activity and incentives
  • Worked side-by-side with Account Managers for on-the-spot training
  • Managed inventory on company assets (Loaders, Coolers) and 3 Sales Reps
  • Inland Empire

Education

High School Diploma -

Ontario High School
Ontario, CA

Skills

  • Strategy/Planning
  • Time Management
  • Leadership
  • Organizational
  • Microsoft Office
  • VIP/Power BI
  • Sales leadership
  • Customer service
  • Strategic planning
  • Business development and planning
  • Business development
  • Relationship selling
  • Training and mentoring
  • Account management
  • Project management
  • Contract negotiations
  • Sales initiatives and techniques
  • Partnership development
  • Sales tracking
  • Effective multitasking
  • Territory management
  • Territory growth
  • Sales presentations
  • Product knowledge
  • Sales expertise

Languages

Spanish
Native or Bilingual

Timeline

Territory Sales Manager

Vital Pharmaceuticals
01.2019 - 01.2023

Regional Manager

Monster Energy Company
01.2015 - 01.2019

Area Sales Manager

Rockstar Energy Drink
01.2010 - 01.2015

Regional Sales Manager

Liquid Death
- Current

High School Diploma -

Ontario High School
Alvaro Serna