Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Timeline
Work Preference
Alpres Otono

Alpres Otono

Toronto,ON

Summary

Forward-thinking Digital Marketing and web designer with 4-5 years of experience in WordPress and web development. Achieved success working with cross-functional teams to meet marketing and brand development goals. Skilled in SEO, pay-per-click advertising, and online content development. Proven track record of generating new leads through dynamic solutions and data deep dives.

Overview

9
9
years of professional experience
5
5
Certification

Work History

Digital Marketing/ Web Developer Lead

Chubb Fire and Security/ SMC Monitoring
02.2023 - 02.2025
  • Coded websites using HTML, CSS, JavaScript, and jQuery languages.
  • Enhanced user experience by implementing responsive web design and optimizing website performance.
  • Developed custom web applications, resulting in tailored solutions for client needs.
  • Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
  • Adhered to SEO best practices while designing sites.
  • Integrated third-party APIs to enhance website functionality and provide additional services to users.
  • Oversaw technical issues and troubleshooting requests to resolve user problems.
  • Integrated third-party APIs to extend application functionalities, offering users more comprehensive experience.
  • Implemented A/B testing methods to continually improve the effectiveness of digital marketing content over time.
  • Collaborated with cross-functional teams to develop cohesive digital marketing campaigns that drove results.
  • Increased brand visibility by developing and executing comprehensive digital marketing strategies.
  • Analyzed web analytics data to optimize digital marketing efforts and maximize ROI.
  • Optimized digital marketing efforts by utilizing SEO best practices and leveraging social media platforms for maximum reach among target demographics.
  • Increased lead generation by designing and executing targeted digital marketing strategies.

Digital Marketing Coordinator/Web Developer

Spacesaver – Aurora, ON (Sister Company)( Nimble Information Strategies)
12.2021 - 01.2023


  • Grew digitally sourced revenue from $300k to $1 million in 18 months.
  • Grew sales opportunity pipeline/funnel from $100k to $2 million. 20X grow
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Created content strategies for digital media.

Digital Marketing Coordinator/ Web Development

Nimble Information Strategies
08.2021 - 01.2023
  • Boosted brand awareness by establishing strong web and social media presence.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Optimized social media channels and web pages to improve SEO and usability.
  • Website programming and development ( Front -end and Back-end specialization)
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Improved click-through rates, conversion and other important KPIs with strategic approach.
  • Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
  • Developed backend-tracking URLs to measure campaign results and determine ROI.
  • Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
  • Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
  • Created visually appealing landing pages to improve user experience and conversion rates.
  • Analyzed web analytics data to optimize digital marketing efforts and maximize ROI.
  • Troubleshot and resolved various web development issues, maintaining optimal site functionality and user satisfaction.
  • Collaborated with management, internal and development partners regarding software application design status and project progress.
  • Implemented A/B testing on various channels to identify best-performing tactics and optimize campaign performance.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.

Digital Specialist & Software Quality Assessment

S&B Limited
05.2018 - 11.2020
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Analyzed and reported social media and online marketing campaign results.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
  • Supported SEO initiatives to improve content, keywords, and branding.
  • Liaised with marketing team to create relevant digital communication collateral.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use.
  • Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
  • Boosted brand awareness by establishing strong web and social media presence.

S&B Cleaners - Web Quality Assurance Analyst/CRM Manager

S&B Limited
03.2016 - 03.2017
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Solved customer challenges by offering relevant products and services.

Education

(Honors) Bachelor of Commerce - Digital Business Management

Humber College
04.2020

Associate of Science - Earth Sciences

Lakehead University, Thunder, Bay
01-2016

High School Diploma -

Ridley College
04.2015

Caleb British International College
04.2013

Skills

  • Digital Engagement Strategy
  • Google Ads Management
  • Adobe Creative Suite Expertise
  • Microsoft 365 Development
  • Social Media Marketing
  • Online Community Building
  • Social Media Specialist
  • Mobile Campaign Management
  • Search Engine Optimization Expertise
  • Proactive Adoption
  • Brand Strategy Development
  • Proficient in Odoo Software
  • Minitab Experience
  • ERP System Proficiency
  • Staff Management
  • Relationship building
  • Adobe Creative Suite Expertise
  • Website Management
  • Digital Marketing Strategy
  • Data-Driven Sales Predictions
  • Database Management
  • Webflow
  • Social Media Marketing
  • Salesforce Marketing
  • Zoho CRM Management
  • Administering Social Media Accounts
  • Wordpress Specialization
  • Front-end development
  • Javascript
  • HTML
  • CSS
  • CMS management
  • Video creation and editing

Responsive design

Programming

Web development projects

Accomplishments

  • Designed forward-thinking digital marketing campaigns and utilized innovative web tools that allowed for server creations and early adoptions of integrated website hubs for customer engagement and document retention that achieved over 15% increase in sales over 4 months.
  • Designed forward-thinking digital marketing campaigns and websites, leading to an increase of 40% in web traffic over 3 months.
  • Increased brand awareness, sales, and consumer interactions by taking advantage of new social media platforms and api's like Instagram, Twitter , LinkedIn, Zapier, salesforce and so on.
  • Assisted the senior developer regularly with various tasks, which resulted in learning additional scripting languages.
  • Developed an interactive website for Chubb and SMC that resulted in an increase in traffic by 70 % in just over 6 months of launch.
  • Linked customers' websites to social media accounts, enabling them to improve their site traffic by 80%.
  • Supervised team of 10 staff members.
  • Achieved integration of customer support and retainment applications by introducing software services like mailchimp, loop leads, and other api's for Launching services and campaigns tasks.

Certification

  • Completed the Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans Course on Research Ethics (TCPS 2: CORE)
  • Google IT Support Professional Certificate
  • Microsoft Office Specialist (MOS) Certification
  • Google Cloud Certified – Professional Cloud Architect - Google Cloud Platform.
  • Microsoft 365 Certified, Enterprise Administrator Expert - Microsoft.

Timeline

Digital Marketing/ Web Developer Lead - Chubb Fire and Security/ SMC Monitoring
02.2023 - 02.2025
Digital Marketing Coordinator/Web Developer - Spacesaver – Aurora, ON (Sister Company)( Nimble Information Strategies)
12.2021 - 01.2023
Digital Marketing Coordinator/ Web Development - Nimble Information Strategies
08.2021 - 01.2023
Digital Specialist & Software Quality Assessment - S&B Limited
05.2018 - 11.2020
S&B Cleaners - Web Quality Assurance Analyst/CRM Manager - S&B Limited
03.2016 - 03.2017
Humber College - (Honors) Bachelor of Commerce, Digital Business Management
Lakehead University - Associate of Science, Earth Sciences
Ridley College - High School Diploma,
Caleb British International College - ,

Work Preference

Work Type

Full Time

Work Location

RemoteOn-SiteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureWork from home optionPaid time off

Similar Profiles

CREATE PROFILE
Alpres Otono