Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Alphonsa Fernandes

Ottawa,ON

Summary

Strategic healthcare professional with over 9 years of experience in pharmaceutical and hospital environments — including 5+ years at Biogen Canada. Expert at translating strategy to execution, managing complex-high impact initiatives while driving governance and compliance, and cross-functional alignment to accelerate impactful solutions. Recognized by colleagues/ managers for the ability to align people, processes, and platforms to deliver impact at scale while championing continuous process improvement to enable simpler, smarter, and compliant ways of working.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Manager, Medical Affairs

Biogen Canada
01.2025 - Current
  • Led project management and directed strategic deliverables for the Biogen CEO visit to Canada, in collaboration with the Canadian leadership team.
  • Co-led execution of the ‘NA Medical Collaboration for Impact Model’ - development of new KIQs, Strategic territory planning, leading and lagging indicators and development of new Power BI dashboards to track metrics and KPIs, to align medical objectives with corporate strategy.
  • Co-developed launch strategies for zuranolone including medical launch plan, SAP activation, KME Mapping, advisory meetings, HCP learning needs assessment survey, insights generation and MSL field execution plans.
  • Demonstrated strategic foresight and collaboration in driving the monthly medical PERFORM dashboard discussions, departmental KPIs, team metrics and development of strategic memos, presentations and leadership reports.
  • Medical representative for ALS and PPD at 2025 and 2026 IPP/AOP process.

Associate Manager, Medical Affairs

Biogen Canada
05.2023 - 01.2025
  • Streamlined the Other Learning Activities process, resulting in 95% ESE approval rate (from 76%); reduction in compliance monitoring findings and greater confidence from PaLs in OLA ESE submissions.
  • Coordinated Annual Compliance review (CAPE) process for medical engagements in 2024-2025. FA Medical Advisory meeting was recognized at the Q3 Compliance Call as a "Great quality ESE spotlight."
  • Nominated to represent Canada at the Global ESE improvement program as well as the Global ESE-Veeva integration project. Provided critical ESE improvement recommendations that we incorporated and also co-led affiliate Continuous Improvement (CI) session as member of the Canadian CI Core team.
  • With no dedicated medical teams for launch products in 2024-2025; supported the Medical Director in strategic planning and operational execution for omaveloxolone, zuranolone and tofersen, including co-leading advisory meetings and developing the HCP learning needs assessments. These initiatives have shaped affiliate launch plans and have contributed to the strategic direction for 2025-2026.

Operations Coordinator, Medical Affairs

Biogen Canada
02.2020 - 05.2023
  • Successful development and launch of an affiliate-wide automated contracting system that would save time and reduce manual errors.
  • Suggested clean-up and changes to existing contract templates that eventually led to simpler and more updated contract language and formats.

Supervisor, Patient Experience Department

Sir HN Reliance Foundation Hospital, India
11.2015 - 05.2018
  • Managed 35-person customer service team across ED, billing, and OPD
  • Successfully digitalized the appointment booking system for all imaging/physio services, reducing patient complaints, and increasing equipment utilization (from 8 MRI/day to 20 MRI/day)
  • Co-developed hospital SOPs, WIs; conducted root-cause analysis and CAPA for deviations and led staff training and implementation monitoring.
  • Awarded for 2018 WOW Award for exemplary display of Hospital Values towards Patients and Families.

Education

Master of Hospital & Healthcare Administration -

RGUHS University
India
11.2012

Bachelor of Arts - Psychology & English

Goa University
India
04.2010

Skills

  • Strategic Project Execution & Dashboard Governance
  • Executive Reporting & Leadership Communication
  • Business Compliance & Contract Management
  • SOP Development & Training Enablement
  • Cross-Functional Collaboration
  • Continuous Improvement & Change Management
  • IMC Code of Ethical Practices
  • Translating Insights to strategic actions
  • Experience with ESE, DETERMINE, Veeva, Power BI Platforms
  • Quick learner and adaptable to new systems and processes

Certification

  • Certified Six Sigma Yellow Belt, American Society for Quality (ASQ) – 2022-11
  • Google Project Management Professional Certificate (incl. Agile) – 2025-02
  • Preparing for Six Sigma Green Belt — Expected 2025-11

Timeline

Manager, Medical Affairs

Biogen Canada
01.2025 - Current

Associate Manager, Medical Affairs

Biogen Canada
05.2023 - 01.2025

Operations Coordinator, Medical Affairs

Biogen Canada
02.2020 - 05.2023

Supervisor, Patient Experience Department

Sir HN Reliance Foundation Hospital, India
11.2015 - 05.2018

Master of Hospital & Healthcare Administration -

RGUHS University

Bachelor of Arts - Psychology & English

Goa University

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