Alpha Sow
Montreal,Canada
Summary
Enthusiastic and results-driven professional with a proven track record in Facebook marketing, copywriting, and customer support. Fluent in English and French, with expertise in social media management and digital marketing.
Experienced in delivering high-quality work and optimizing campaigns for enhanced performance through trend analysis.
Overview
6
6
years of professional experience
Work History
Facebook Marketing Expert
Freelance/Self Employed
Remote
09.2022 - Current
- Strategically defining target audiences to maximize ad reach and engagement, resulting in increased brand visibility, sales and higher engagement rates
- Implementing and analyzing conversion tracking to measure campaign success, leading to data-driven optimizations and improved ROI
- Successfully creating, managing, and optimizing highly effective Facebook ad campaigns across various industries and objectives, driving significant business growth and increased conversions.
- Creating landing pages and content on website builders like WordPress, Wix, and Shopify.
Software Customer Support
OneDesk Software Inc.
Montreal
06.2022 - 09.2022
- Proactively assisted clients through responsive email and video call support, ensuring exceptional customer satisfaction and prompt issue resolution
- Conducted product demos for potential clients, highlighting key features and benefits, increasing client interest and conversions
- Meticulously conducted comprehensive software testing, identifying and resolving issues to ensure optimal functionality and a seamless user experience.
Communications Coordinator
Kids Code Jeunesse
Montreal
11.2020 - 06.2021
- Conducted in-depth analysis of market trends to optimize ad performance and significantly expand the audience base
- Created and managed successful ads and captivating content for virtual events on Eventbrite, Facebook, and Google
- Skillfully scheduled social media posts using Hootsuite
- Showcased creativity and expertise by crafting and curating a personalized weekly news digest tailored to the company board.
Media Buyer
Loop Digital Marketing
Remote
08.2019 - 07.2020
- Successfully planned, monitored, and managed Facebook and Instagram ad campaigns for diverse clients.
Customer Support
DataCandy Software
Montreal
08.2018 - 06.2019
- Facilitated new client onboarding through welcoming calls and seamless system setup
- Developed company processes and product guidelines for streamlined operations and enhanced efficiency
- Designed visually appealing newsletters using HTML and CSS.
Education
Bachelor of Administration -
John Molson School of Business
05.2014
Skills
- Advertising Campaigns
- Facebook Ads
- Google Ads
- Social Media Management
- Search Engine Optimization
- Basic Web Development (HTML5, CSS, JavaScript)
- Newsletter (Mailchimp)
- Translation (French - English)
- Canva
- Customer Support
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Spanish
Limited
Timeline
Facebook Marketing Expert
Freelance/Self Employed
09.2022 - Current
Software Customer Support
OneDesk Software Inc.
06.2022 - 09.2022
Communications Coordinator
Kids Code Jeunesse
11.2020 - 06.2021
Media Buyer
Loop Digital Marketing
08.2019 - 07.2020
Customer Support
DataCandy Software
08.2018 - 06.2019
Bachelor of Administration -
John Molson School of Business
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