Oladele Alonge
Ontario,CA
Summary
Dynamic Senior Sales Manager with a proven track record at Heineken, driving 15% sales growth through strategic key account management and exceptional customer service. Adept in SAP and skilled in stakeholder engagement, I excel in delivering impactful sales strategies that enhance operational efficiency and foster team collaboration.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Sales Manager
Heineken
06.2020 - 05.2024
- Executed comprehensive key account sales and marketing plan, achieving 15% sales growth and 19% revenue increase.
- Collaborated with marketing and digital platform teams to deploy e-commerce solutions, enhancing campaign effectiveness.
- Achieved 95% forecast accuracy in monthly sales forecasts, reducing stock-outs for category SKUs to under 10%.
- Delivered efficient customer service, including technical product reviews, which improved customer satisfaction by 15%.
- Conducted regular territory reviews, offering strategic recommendations that accelerated overall performance.
- Implemented inventory management strategies, decreasing carrying costs by 12% while maintaining stock availability.
- Identified training gaps for sales leads, improving engagement by 16% through targeted coaching and performance plans.
- Analyzed competition and industry trends to generate insights that refined sales strategies.
Project Manager: (Sales and RTM Optimization)
Heineken
12.2015 - 05.2020
- Spearheaded development of a comprehensive route-to-market plan, achieving 23% increase in volume across 45 markets.
- Executed deployment of SAP application for new warehouses, enhancing turnaround time by 12%.
- Surpassed national sales volume contribution by 8%, implementing targeted strategies for low-mid volume wholesale independents.
- Enhanced customer complaint resolution through product knowledge expertise, boosting retention rate by 21%.
- Identified delivery impediments and coordinated collaboration among teams, reducing delivery time from seven days to one day.
- Communicated project progress to stakeholders, fostering transparency and delivering the project three weeks early.
- Negotiated successful contracts with new clients, resulting in a 15% increase in key account appointments.
- Maintained alignment among business stakeholders and legal counsel throughout contract negotiations.
Key Account Manager
Heineken
08.2014 - 11.2015
- Increased customer coverage by 8% through retention of active clients and recruitment of new accounts.
- Drove distributor commitment with consistent follow-ups on business discussions and order processes.
- Facilitated prompt product redistribution in warehouses, leading to two distributors winning awards for highest volume in Lager category in 2015.
- Collaborated with logistics, sales systems, finance, and business intelligence to enhance customer experiences across all channels.
- Completed administrative tasks including timely reporting and budget management to adhere to corporate policies.
- Ensured seamless communication across departments to support operational effectiveness and customer satisfaction.
- Utilized effective sales pitches and presentations to penetrate targeted markets and attract new customers.
- Monitored adherence to corporate values while managing diverse responsibilities and requirements.
Business Development Manager
Heineken
03.2013 - 07.2014
- Developed tailored solutions for retail outlets, achieving 15% increase in customer retention.
- Implemented data-driven sales strategies, resulting in 25% enhancement of market share in 2013.
- Collaborated with marketing team to execute promotional campaigns, increasing brand visibility by 30%.
Education
MBA - International Business, Global Marketing and Internationalization
Eeni Global Business School
Tarragona, Spain01.2013
Higher National Diploma - Marketing
Federal Polytechnic
Ado Ekiti, Nigeria01.2001
National Diploma - Business Administration and Management
Federal Polytechnic
Ado Ekiti, Nigeria01.1998
Skills
- Key accounts management
- Agile project management
- Attention to detail
- SAP proficiency
- Leadership skills
- Operational efficiency
- Team collaboration
- Sales automation
- Stakeholder engagement
- Presentation skills
- Strategic thinking
- Sales strategy execution
- Customer service excellence
- Networking abilities
- Business process development
- Empathy and active listening
- Performance management
- Financial analysis expertise
- Capacity planning strategies
- Advanced Excel usage
- Training and development facilitation
- Problem-solving proficiency
- Market analysis techniques
- Continuous improvement initiatives
- Competitive intelligence gathering
- Communication skills
Certification
- Project Management Professional, Project Management Institute
- Professional Scrum Master, Scrum.org
Timeline
Senior Sales Manager
Heineken
06.2020 - 05.2024
Project Manager: (Sales and RTM Optimization)
Heineken
12.2015 - 05.2020
Key Account Manager
Heineken
08.2014 - 11.2015
Business Development Manager
Heineken
03.2013 - 07.2014
MBA - International Business, Global Marketing and Internationalization
Eeni Global Business School
Higher National Diploma - Marketing
Federal Polytechnic
National Diploma - Business Administration and Management
Federal Polytechnic
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