Alona Ralitna
Winnipeg,MB
Summary
An employee with healthy ambitions and a desire to be useful. I learn quickly and take on new responsibilities. I love my job and take on new challenges with enthusiasm. I know how to work in a team, but I'm not afraid to take personal responsibility.
Overview
6
6
years of professional experience
Work History
Brand Manager
KALPA Ltd. (TOUS Jewelry official representative) MTI Group companies.
11.2020 - 10.2022
- Purchasing jewelry and accessory products based on sales and demand analysis.
- Control and tracking the delivery of goods at every stage. Checking invoices, packing lists and other documents accompanying the delivery of goods.
- Implementation of the movement of goods between points of sale based on the analysis of sales of each store.
- Implementation of pricing for new and old goods.
- Analysis of sales and balances by categories, groups of goods and materials, points of sale. Analysis of the effectiveness of promotional offers. competitor analysis, customer base analysis.
- Monthly initiation of promotional offers for the future period based on analysis and seasonality. Preparation of orders for organizing a promotional offer.
- Organization of new store openings. Coordination with the supplier of building plans. Purchase of furniture and equipment. Communication with engineers and builders. Organization of the delivery of furniture, equipment and goods to the new store. Control of repair work in the store.
- Daily work with the staff of retail stores. Conducting product training for staff. Controlling the display of goods in accordance with the rules of brand merchandising. Control of shop window dressing with seasonal decorations according to the marketing calendar.
- Daily communication with the supplier. Coordination of purchases, financial costs, budgeting. Discussion of financial results for the period.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
Trainer
AMADEO Ltd. (PANDORA Jewelry official representative). MTI Group companies.
03.2019 - 11.2020
- Development of a training plan for the current period.
- Development and implementation of a training program for the staff of retail stores.
- Writing and conducting product and brand training for retail store staff.
- Conducting Welcome trainings.
- Conducting an assessment of the level of knowledge of the staff.
- Participation in the organization of marketing activities and events aimed at promoting the brand.
- Assessment of service quality by analyzing customer reviews.
- Analysis of the client base.
Assistant HR Manager
AMADEO Ltd. (PANDORA Jewelry official representative). MTI Group companies.
06.2017 - 03.2019
- Recruitment for retail and office.
- Systematization of some HR processes: collection and storage of the necessary documentation (job instructions, probationary period letters, etc.); holding a "final interview" after the dismissal of the employee; tracking of vacancy closing statistics; maintaining a resume database (partially in the e-staff program);
- Organization of corporate events;
- Drafting of regulations on customer service standards
Sales Assistant
AMADEO Ltd. (PANDORA Jewelry official representative) MTI Group companies.
05.2016 - 06.2017
- Assisted customers with prompt and polite support in-person and via telephone.
- Helped customers locate products and checked store system for merchandise at other sites.
- Used consultative sales approach to understand customer needs and recommend relevant offerings.
- Fielded customer questions to share information about products, availability and pricing.
- Advising clients according to brand service standards.
- Working with a cash register.
- Display of goods in accordance with the rules of brand merchandising.
Education
Master of Science - Management And Administration
Kyiv National University of Trade And Economics
Kyiv, Ukraine12.2018
Bachelor of Science - Economy And Entrepreneurship
Kyiv National University of Trade And Economics
Kyiv, Ukraine06.2017
Skills
- Brand Development
- Purchase of goods
- Product Management and Branding
- Sales Monitoring
- Retail Knowledge
- Corporate Communications
- Margin Monitoring
- Pricing
- Computer skills
- Fast trainability
Timeline
Brand Manager
KALPA Ltd. (TOUS Jewelry official representative) MTI Group companies.
11.2020 - 10.2022
Trainer
AMADEO Ltd. (PANDORA Jewelry official representative). MTI Group companies.
03.2019 - 11.2020
Assistant HR Manager
AMADEO Ltd. (PANDORA Jewelry official representative). MTI Group companies.
06.2017 - 03.2019
Sales Assistant
AMADEO Ltd. (PANDORA Jewelry official representative) MTI Group companies.
05.2016 - 06.2017
Master of Science - Management And Administration
Kyiv National University of Trade And Economics
Bachelor of Science - Economy And Entrepreneurship
Kyiv National University of Trade And Economics
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