Seasoned market researcher and brand consultant specializing in ICT market intelligence and customer experience. Proven track record of executing research and consulting projects across the Asia/Pacific region, driving informed business decisions and growth. Expertise includes strategic planning, data analysis, project management, and stakeholder communication, with a focus on technology drivers and competitive intelligence. Aiming to leverage extensive experience to further enhance brand strategies in evolving markets.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Research Manager - Customer Experience
Kantar
Mandaluyong City, Philippines
08.2021 - 08.2024
Business Development
Brought in 60% of net sales, helping reach the overall team's target three months earlier.
Brought in a thought leadership engagement of US$20,000 and presented at a Customer Experience event about the market trends.
Built strong relationships and delivered to account responsibilities sufficiently to retain clients and maintain existing business.
Identified and pursued opportunities to grow existing client business, revenue and profitability.
Ensured Finance processes (i.e., client contracts, PO, billing) are on-time and followed through.
Account Management
Attended to clients’ research needs independently with minimal supervision from AMD Director / Business Unit Head (BUH).
Recommended appropriate research projects and programs based on the client’s informational needs and problems.
Prepared proposals and cost estimates for projects using innovative, customized research methodologies, and business solutions.
Cost out each study and establishes appropriate operating budgets and timetables for each phase of the project.
Oversaw proposals and cost estimates for projects delegated to junior team members.
Project Management
Applied the most appropriate and cost-efficient research methodology to answer the client's research objectives.
Designed questionnaires based on the proposal.
Led a team of members on the suitable methodological design for the project.
Had command responsibility for the proper implementation of all assigned projects, from proposal, questionnaire design, fieldwork, data processing, statistical testing, analysis, presentation, and up to documentation.
Competitive Intelligence Assoc. Manager
RingCentral
Mandaluyong City, Philippines
09.2018 - 12.2020
Fulfilled 500+ ad hoc requests in a fiscal year, supporting teams in sales (for sales opportunities as large as $15M TCV), product, marketing, legal, engineering, and senior management
Earned RingCentral's Most Trusted award in Q3 2019
Profiled top competitors' enterprise wins/losses every week, and drove qualitative and data-driven analyses and business performance reporting for senior leadership
Provided the Product Team with competitive feature evaluations and feature recommendations based on current market trends and competitor activities
Led the publication of a two-pager bi-weekly Competitive Newsletter, with 300+ readers from sales and marketing teams globally
Developed and maintained 50+ competitive collaterals, including battle cards, features matrices, public-facing competitive webpages, and other strategic initiatives
Conducted 3+ actionable 'attack' programs, enablement, and training sessions for sales and engineering teams on a quarterly basis
Senior Market Analyst
International Data Corporation (IDC)
Taguig City, Philippines
04.2018 - 08.2018
Was promoted after only 12 months and was the only market analyst in IDC Asia/Pacific Services Group who single-handedly managed six IDC Trackers that cover the Philippine and Malaysian markets, while efficiently juggling consulting projects without compromising the quality and timeliness of deliverables
Became a sought-after analyst for thought leadership and speaking engagements, contributing about US$25K of revenue from paid engagements in a fiscal year
Presented at several industry, technology, and vendor events to 200-500 IT decision makers and C-Level executives
Managed large consulting projects that consisted of 300-700 respondents and systematically improved internal processes to keep up with client demands
Presented research results to top management and provided concise and actionable recommendations to inform key business decisions
Market Analyst
IDC
03.2017 - 03.2018
Headed IT services; public cloud services; and cloud-, analytics-, mobility-, and security-related (CAMS) services trackers in the Philippines and Malaysia
Supported IDC Asia/Pacific business development efforts as well as contributed and assisted key consulting projects locally and in the region
Involved in questionnaire design and execution and has been a project manager for a telco project and IDC Philippines FutureScape 2017
Associate Market Analyst
IDC
03.2015 - 03.2017
Focused on tracking and forecasting the IT services market in the Philippines and Malaysia
Contributed to various IDC publications including the annual Philippine predictions and reports published under ASEAN ICT Overview
Involved in BPO research in the Philippines
Engaged with vendor communities, channels, and end users as well as provides market insights on technology trends
Participated in key consulting initiatives about the Philippine market
Contributing Analyst
IDC
05.2014 - 03.2015
Focused on tracking and forecasting the Philippine projector market
Engaged with vendor communities, channels, and end users within the aforementioned market, providing market insights on technology trends
Associate Research Editor
IDC
05.2012 - 05.2014
Edited and proofread all IT market research and PowerPoint presentations, ensuring accuracy of grammar, and consistency of style, terminology, and data
Worked closely with the Publishing and Services Technologies (PS&T) director for Europe, the Middle East, and Africa (EMEA) and the freelance editor in London on editorial matters and PS&T processes
Communicated with the research community in IDC EMEA for queries about their research and other matters required for the publication of the documents
Formatted documents, following IDC's research architecture and publishing style guidelines