Allison Brown

Innovative and results-driven Senior SEO Specialist with a passion for staying ahead of the curve in the ever-evolving world of search engine algorithms and 8-year track record of delivering tangible outcomes in e-commerce, SaaS, and local business sectors. Demonstrated expertise in on-page optimization, link building, keyword research, and technical SEO, resulting in an 105% increase in organic traffic, and 75% increase in revenue. Proficient in leading cross-functional teams, fostering client relationships, and aligning content strategy to business goals.

Google Analytics Certification

OBJECTIVE

My client was a SaaS company with a workflow management software product. Their goal was to substantially increase organic traffic and rankings for high-value keywords, without relying on active link building.

STRATEGY

I audited their existing keyword strategy and focused it only on relevant keywords like workflow software, workflow analysis, project management, etc.

Next, I overhauled their existing content, establishing writer guidelines to align future content with search intent. I also set up internal linking protocols to interconnect old and new content.

Ongoing, I monitored rankings in Google Search Console, iterated on headlines to boost click-through-rates, and made continuous optimizations.

RESULTS

In under 2 years, my efforts grew the site from 0 to over 150,000 monthly organic visitors, with zero link building.

We ranked for competitive keywords with 10+ USD CPCs. Traffic increased steadily month-over-month as we executed this comprehensive organic growth strategy.

My systematic approach of honing their content strategy, optimizing on-page elements, improving site architecture, and monitoring/iterating led to exponential organic growth for this SaaS business - all without active link building.

OBJECTIVE

My client was a tea store looking to expand their online presence beyond what they were doing in just local, in-store sales. Despite quality products, they struggled to gain visibility and tap into the growing tea market.

STRATEGY

I conducted extensive keyword research to identify high-volume and long-tail terms tea buyers use. I optimized product listings, meta tags, and website content to incorporate these keywords effectively.

Additionally, I created informative content around tea recipes, usage, and insights to attract organic traffic. Outreach earned authoritative backlinks from tea blogs and related websites. Technical optimizations enhanced site speed and user experience.

RESULTS

Within 6 months of implementing this tailored SEO strategy:

• Targeted keyword rankings improved substantially
• Organic traffic rose by 105%
• Revenue increased by 75%

Through research-backed optimization, strategic content, and technical improvements, I significantly expanded the tea store's digital presence and growth.

OBJECTIVE

My client was a motorcycle dealership looking to generate pre-orders for upcoming inventory through a special "Snowcheck" program. The goal was to increase early sales during the off-season.

STRATEGY

I created targeted digital ads on Google and Facebook to reach snowmobile and powersports enthusiasts in the local area. The compelling ads highlighted the customization options and value pricing of the Snowcheck program.

I optimized the landing pages and set up tracking in Google Analytics to monitor campaign results. The ads ran for a 6-week period with a budget of $5,000.

RESULTS

In just 6 weeks, the digital campaign generated:

• 92 snowmobile finance applications
• 160 total conversions
• 81 conversions from Google Search (14 calls, 37 finance forms, 30 lead forms)
• 41 conversions from Google Display (39 finance forms, 2 lead forms)
• 4 conversions from Google Remarketing (4 finance forms)
• 34 conversions from Facebook (12 finance forms, 22 lead forms)

The campaign exceeded expectations and drove significant lead generation and sales, especially critical during the off-season. My strategic digital marketing approach successfully accomplished the objective.