Allison Hobson

Partnered in the development and execution of scalable marketing strategies designed to strengthen partner engagement, enhance enablement, generate qualified leads, and increase market visibility. Conducted comprehensive market analyses, identified emerging consumer trends, and optimized marketing approaches in response to evolving market conditions. Managed and processed all inbound leads from conferences, websites, and webinars into CRM platforms (HubSpot and Zoho), ensuring accurate data capture and seamless lead routing.

• Created, tracked, and optimized new sales opportunities in multiple CRMs to support the sales team and measure marketing ROI, improving visibility into pipeline performance.
• Designed, launched, and managed integrated multi-channel marketing campaigns including email, webinars, and digital outreach to drive lead generation and nurture prospects through the funnel.
• Managed HubSpot CRM operations: monitored and processed inbound organic leads, built high-converting landing pages, and developed targeted marketing emails for newsletters, conference reminders, and webinar promotions.
• Administered Zoho CRM by tracking marketing activities and opportunities, generating ROI and performance reports, converting qualified SQLs to sales reps, and building automated email campaigns to support lead nurturing.
• Built and implemented a new MQL-to-SQL lead qualification process, strengthening the sales funnel, improving lead quality, and increasing conversion rates.
• Served as the first point of contact for all new inbound leads, engaging and nurturing prospects to qualification before handing them off as SQLs to the sales team.
• Coordinated and hosted webinars using GoToWebinar and Zoho Webinars, creating promotional assets, managing outreach, and acting as the primary contact for participant communication and support.
• Uploaded webinar recordings to YouTube, created follow-up landing pages to capture new prospect information, and executed post-webinar engagement campaigns to accelerate lead progression.
• Maintained and updated the company’s WordPress website by uploading blogs, press releases, and case studies, ensuring consistent branding, messaging, and visual alignment across all marketing content.

Managed the creative design, development, and launch of 85+ social media and multimedia marketing campaigns for 40+ clients across Facebook, Instagram, and Google platforms. Served as the appointed Facebook Ad Manager, overseeing the strategic development and execution of campaigns via Google Ads and paid Google Search. Managed and optimized digital campaigns while building strong client relationships through consistent communication, strategic insight, and performance-driven execution.

• Conducted client onboarding and training sessions to ensure a smooth transition into digital campaign management processes.
• Led strategy calls, provided regular campaign performance updates, and collaborated with creative teams to develop engaging and results-oriented digital content.
• Tracked, monitored, and analyzed campaign metrics daily to optimize strategies, improve outcomes, and maintain a low cost per lead to maximize ROI.
• Identified opportunities to enhance campaigns through adjustments in copy, creatives, targeting, and keywords, aligning efforts with overall client goals.
• Performed regular campaign checks and monthly audits to ensure accuracy, compliance, and performance optimization.
• Facilitated bi-weekly client check-ins via phone and Zoom to review performance reports, discuss metrics, and implement conversion-focused improvements.
• Managed client subscriptions and budgets to ensure alignment with monthly campaign goals and spending parameters.
• Documented campaign progress and performance insights using internal tracking tools (REACH) and contributed to ongoing team development through training and meetings.