Allison Field
Los Angeles,CA
Summary
Strategic Communications Executive with 17+ years of expertise in high-stakes brand storytelling for luxury CPG and lifestyle sectors. Proven architect of integrated campaigns that bridge traditional PR with digital innovation to drive measurable market growth. Recognized for leading high-performing teams of 3–10+, managing multi-million dollar budgets, and developing culturally relevant campaigns that drive significant business impact.
Overview
17
17
years of professional experience
Work History
Vice President, Consumer & Lifestyle Practice
FINN PARTNERS
Los Angeles
05.2013 - 01.2026
- Strategic Portfolio Leadership: Led communications and marketing strategy for a multi-million dollar portfolio of globally recognized brands, including Tempur-Pedic, Thermador Appliances, MGA Entertainment, and Roederer Wine Estates.
- High-Impact Team Management: Directed a multi-disciplinary team of 3–10+ strategists, creatives, and media specialists, fostering a culture of collaboration that consistently exceeded client KPIs.
- Social Media & Digital Innovation: Oversaw comprehensive social media programs that achieved measurable increases in consumer engagement and brand awareness across emerging and established platforms.
- Influencer Orchestration: Developed macro-to-nano influencer frameworks that connected premium products to relatable lifestyle narratives, driving both mass awareness and niche community connection.
- Tier-1 Media Success: Secured high-profile placements in Forbes, Food & Wine, Architectural Digest, and Real Simple, leveraging deep reporter relationships to support major product launches.
- Business Development: Partnered with multi-office leadership to develop winning RFP responses, leveraging deep consumer insights to secure high-value accounts and drive incremental revenue.
- Cultural Stewardship: Mentored junior staff and spearheaded hybrid-work engagement initiatives to maintain team morale and professional development in a virtual-first environment.
- Directed cross-functional teams to deliver integrated marketing solutions for diverse clients.
Account Executive
BERRI GOLDFARB PR
Los Angeles
01.2009 - 01.2013
- Fashion & Luxury Specialist: Acted as the primary strategic lead for a diverse portfolio of luxury fashion and accessories brands, specializing in high-impact brand positioning.
- Industry Liaison: Served as the lead contact for emerging designers, connecting them with top-tier fashion editors, celebrity stylists, and macro-influencers.
- Event Production: Co-managed high-visibility activations, including NYFW presentations and showroom previews, overseeing guest list curation and post-event media reporting.
Education
Bachelor of Science - Business Economics and Communications
University of California At Santa Barbara
Skills
- Strategic Communications & Brand Positioning
- Integrated Marketing Campaigns
- Media Relations Strategy & Influencer Engagement
- P&L Oversight & Multi-Million Dollar Resource Allocation
- Cross-Functional Team Leadership (Directing teams of 3–10)
- Agency Growth & Client Relationship Management
- Multi-Agency Management & Collaboration
Strategic Career Highlights
- High-Impact Brand Storytelling & Thought Leadership (Tempur-Pedic): Architected a premier media and influencer summit in New York City, featuring an expert panel and over 25 top-tier media attendees. By moving beyond traditional product displays to a strategic discussion on the intersection of wellness and sleep technology, the event drove a significant year-over-year increase in earned media coverage and high-authority social advocacy.
- Brand Reputation & Digital Innovation (Thermador): Orchestrated a high-impact Pinterest and social content strategy to mitigate negative brand sentiment during global supply chain backorders. By pivoting from immediate sales to long-lead aspirational "dream kitchen" inspiration, successfully maintained consumer intent and protected the brand's premium positioning, achieving CPMs 37.7% below industry averages.
- Integrated Franchise Launch (Bausch + Lomb): Directed the comprehensive strategic launch for the Blink portfolio (Drops & NutriTears), overseeing a multi-million dollar budget and multiple creative and talent agencies. Developed a sophisticated Macro-to-Nano influencer framework that balanced mass brand awareness with deep-niche community trust while navigating strict healthcare regulatory standards.
- Premium Brand Architecture & Media Advocacy (Roederer Estate): Engineered a multi-year media program designed to elevate Roederer Estate’s positioning within the competitive premium sparkling wine category. This included producing high-touch, immersive brand experiences and securing exclusive, top-tier editorial coverage in publications like Forbes and Food & Wine, resulting in a measurable increase in social advocacy.
Timeline
Vice President, Consumer & Lifestyle Practice
FINN PARTNERS
05.2013 - 01.2026
Account Executive
BERRI GOLDFARB PR
01.2009 - 01.2013
Bachelor of Science - Business Economics and Communications
University of California At Santa Barbara