Allison Farmer
Toronto,ON
Summary
Successful news and entertainment sales and marketing professional with 20 years of multi-platform industry experience. Extensive marketing knowledge coupled with creative ideas, leadership, and a solid history of sales success. Proven ability to create and develop sales potential for high-profile brands. Strong interpersonal and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals. Productive, efficient self-starter .
Overview
17
17
years of professional experience
Work History
Senior Manager Strategic Brand Partnerships
Bell Media
Toronto , ON
2018.05 - Current
- Lead Seller Toronto-based News and Entertainment Partnerships team - 5 total Reps
- Engage with agency-based, PR and direct clients pitching premium products - Content integrations, content creation, sponsorships, digital partnerships, Influencer marketing, social media marketing, paid social media amplification
- Current Client Agency list includes OMD, Carat, Wavemaker, Mindshare, EssenceMediacom, MediaExperts
- Experienced seller of premium Canadian brands - The Amazing Race Canada, MasterChef Canada, Canada's Drag Race, The Traitors, Etalk, CP24, CRAVE, etc.
- Manage and provide sales updates and quarterly financial forecasting reports
- $7million+ in sales in 2023.
- Management - 2 direct reports
- Main sales point of contact for initiatives tied to The Amazing Race Canada Seasons 2017- present
- BRAVO Award Winner 2020 (Bell Media)
- Excellence Award Winner 2020 (BCE)
Brand Partnerships Manager
Bell Media
Toronto , ON
2010.10 - 2018.04
- Develop multi-platform campaigns to drive sales and encourage purchase of core product (commercial inventory units) to targeted agency territory
- Relationship management with internal and external key stakeholders, understanding client brand requirements, business model, and marketing strategy
- Pitched all creative/strategic concepts to clients, selling-in ideas to clients
- Create sales driven marketing initiatives tailored to high-reaching properties such as The Amazing Race Canada, MasterChef Canada; The Social, The Marilyn Denis Show, Canada AM and CP24, MMVAs, Juno Awards.
- Liaise with existing clients to upsell more services
- President's Club Recipient - 2017
Brand Partnerships Coordinator
Bell Media
Toronto , ON
2007.06 - 2010.09
- Project-managed sold multi-platform campaigns supporting team of four account managers
- Product alignment included Canadian Specialty Channels (MTV, E!, Much, M3, Bravo, The Comedy Network and Space)
- Worked with internal contacts to execute national multi-platform projects including traffic, production, legal, digital, sales teams.
- Monitored and posted campaigns
Education
Post Graduate Certificate - Sport And Event Marketing
George Brown College
Toronto2004
Bachelor of Journalism - Journalism And Mass Communication
Carleton University
Ottawa, ON2003
Skills
- Strategic Planning
- Partnership Development
- Budget Oversight
- Data-driven decision-making
Skills
Microsoft Office, SalesForce, PowerPoint, Canva
Timeline
Senior Manager Strategic Brand Partnerships
Bell Media
2018.05 - Current
Brand Partnerships Manager
Bell Media
2010.10 - 2018.04
Brand Partnerships Coordinator
Bell Media
2007.06 - 2010.09
Post Graduate Certificate - Sport And Event Marketing
George Brown College
Bachelor of Journalism - Journalism And Mass Communication
Carleton University
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