Allison Deveau
Middle Sackville
Summary
Knowledgeable and dedicated Marketing and Customer Experience professional with extensive experience in Heavy Construction industry.
Solid team player with outgoing, positive demeanor and proven skills in establishing rapport with customer.
Motivated to maintain customer satisfaction and contribute to company success and KPI's.
Overview
20
20
years of professional experience
Work History
Customer Experience Leader
Toromont Cat
03.2018 - Current
- Collaborated with internal team members in Sales and Product Support in all divisions (Construction, Power Systems, Mining / Resources), in 37 branch locations to resolve customer concerns and deliver enhanced customer experiences.
- Track & report metrics around customer loyalty and liaise with the Leadership teams to ensure alignment with Caterpillar.
- Created expected customer experience at each customer touch point and clearly defined expectations of “what good looks like”.
- Monitor customer experience training programs and assist in delivery as required including program development.
- Lead the Toromont Cat customer experience strategy implementation.
- Increased efficiency and team productivity by promoting operational best practices.
- Exhibit high energy and professionalism when dealing with all levels of customers and staff.
Marketing Specialist
Toromont Cat
09.2016 - 03.2018
- Established community relationships by coordinating events to maximize marketing strategies.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
- Coordinated with social media, public relations and other teams to execute product introductions.
Promotions and Events Coordinator
Atlantic Cat
09.2010 - 08.2016
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Led vendor negotiations to obtain cost-effective services and products.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Supervised onsite teams including caterers, audio-visual technicians, and facility management team.
- Generated client retention by accurately organizing and executing trade shows and events.
Marketing and Database Coordinator
Atlantic Cat
04.2009 - 09.2010
- Assisted in organizing and delivering on corporate marketing events designed to promote our products and services.
- Ensured accuracy and integrity of the Atlantic Cat database, including data input and output.
- Maintain Customer records in CRM / DBS / SAP systems.
- Prepared internal and external communications.
- Created scripts for internal on-hold messaging.
Marketing and Promotions Coordinator
Casino Nova Scotia
01.2005 - 07.2008
- Coordinated and supervised marketing program logistics and execution.
- Confidentially maintained and updated client database, ran and evaluated reports and ROIs.
- Maintained departmental payroll and scheduling.
- Reported to Director of Marketing and provided organizational support for department members.
- Maintained and updating the Casino Nova Scotia website.
- Processed all Sponsorship and Donation requests; sourced, ordered and managed inventory.
Education
Tourism & Hospitality Management
Mount Saint Vincent University
Halifax, NSSkills
- Multitasking and Prioritization
- Building Customer Relationships with Trust and Loyalty
- Excellent Verbal and Written Communication
- Efficient and Detail-Oriented
- Creative Problem Solving
- Team-Oriented and Cooperative
- Microsoft Office Suite
Community Involvement
Committee Member, Atlantic United Way Campaign 2015-2020
Committee Member, Great Big Dig for the IWK 2015 - 2020
Sackville Minor Hockey, Covid Safety Rep. (U9, U11 and U15), 2020 - 2022
Timeline
Customer Experience Leader
Toromont Cat
03.2018 - Current
Marketing Specialist
Toromont Cat
09.2016 - 03.2018
Promotions and Events Coordinator
Atlantic Cat
09.2010 - 08.2016
Marketing and Database Coordinator
Atlantic Cat
04.2009 - 09.2010
Marketing and Promotions Coordinator
Casino Nova Scotia
01.2005 - 07.2008
Tourism & Hospitality Management
Mount Saint Vincent University
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