Allison Beard
Los Angeles
Summary
Marketing and communications professional with hands-on experience writing, editing, and refining branded content across social media and digital platforms. Strong understanding of brand voice, storytelling, and audience engagement, with published writing samples and a passion for skincare and beauty branding. Detail-oriented, collaborative, and eager to grow in a copy-focused role.
Overview
1
1
year of professional experience
Work History
Marketing Intern
Strand Marketing
Hermosa Beach
10.2025 - Current
- Wrote, edited, and refined branded copy for social media content, internal marketing materials, and campaign assets, ensuring consistency in tone, voice, and messaging across all touchpoints.
- Assisted with editing and proofreading written materials to maintain accuracy, clarity, and cohesive brand voice across digital and internal platforms.
- Collaborated cross-functionally with marketing, media, creative, and leadership teams to develop messaging aligned with brand and business objectives.
- Contributed to paid media initiatives by assisting with copy and creative development for Taboola ad mockups across mobile and desktop placements.
Publicity Assistant
UCSB Arts & Lectures
Santa Barbara
09.2024 - 06.2025
- Edited and maintained event listings across 17 digital calendars, ensuring accuracy, clarity, and a consistent tone across platforms.
- Tracked and documented over 250 media placements, contributing to outreach insights and promotional strategy refinement.
- Researched artists, authors, and speakers to support the development of compelling promotional copy and press materials aligned with brand voice and audience interests.
Marketing Assistant
Women in Media
Santa Barbara
09.2024 - 05.2025
- Assisted in campaign ideation and execution, supporting brand storytelling for a mission-driven media organization.
- Collaborated with marketing and creative teams to ensure cohesive messaging across digital platforms.
- Wrote and edited branded social media copy and campaign messaging to promote events and initiatives, collaborating with the creative team to ensure cohesive storytelling across platforms.
Education
Bachelor of Arts - Communications
University of California Santa Barbara
Santa Barbara 06-2025
Associate of Arts - Business Administration
Santa Monica College
Santa Monica, CA06-2023
Skills
- Content creation
- Brand management
- Social media marketing
- Copywriting and editing
- Cross-Functional Collaboration
- Market research
Timeline
Marketing Intern
Strand Marketing
10.2025 - Current
Publicity Assistant
UCSB Arts & Lectures
09.2024 - 06.2025
Marketing Assistant
Women in Media
09.2024 - 05.2025
Bachelor of Arts - Communications
University of California Santa Barbara
Associate of Arts - Business Administration
Santa Monica College