Hi, I’m
Allie Betts
North Vancouver
Summary
Proactive and achievement-oriented digital marketer bringing 10 years of marketing and leadership experience with a special emphasis on social media, email marketing, paid ads, content creation and consulting. Effectively increases social media reach and client digital profile to catapult the company forward with sustained growth.
Overview
11
years of professional experience
Work History
Thirty Three Social
Digital Marketing Director
01.2019 - Current
Job overview
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Conducted research to determine current benchmark trends and audience preferences.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Greenleaf Medical Clinic
Social Media Manager
01.2017 - Current
Job overview
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Dipped Doughnut Co.
Social Media Manager
03.2018 - 01.2020
Job overview
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased website traffic by consistently producing high-quality, SEO-optimized content.
Greenplanet Nutrients
Social Media Manager
03.2013 - 01.2017
Job overview
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Created comprehensive reports on social media performance, presenting data-driven insights to stakeholders.
- Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Effectively managed crises communication during unfavorable situations protecting company''s reputation online.
- Utilized user-generated content effectively showcasing positive customer experiences enhancing credibility.
Education
University of Victoria, Victoria, BC
Diploma from Public Relations
01.2022
British Columbia Institute of Technology, Burnaby, BC
Diploma from Marketing
02.2014
Skills
- Social Media Management
- Content Development
- Content Strategy
- Excellent Multitasking
- Public and Media Relations
- Social Media Content Writing
- Lead Generation
- Online Marketing and Advertising
- Reputation Management
- Digital Media Advertising
- Growth Strategies
- Facebook, Instagram, LinkedIn, TikTok, Pinterest
Timeline
Digital Marketing Director
Thirty Three Social
01.2019 - Current
Social Media Manager
Dipped Doughnut Co.
03.2018 - 01.2020
Social Media Manager
Greenleaf Medical Clinic
01.2017 - Current
Social Media Manager
Greenplanet Nutrients
03.2013 - 01.2017
University of Victoria
Diploma from Public Relations
British Columbia Institute of Technology
Diploma from Marketing
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