Alley Seasholtz
Fresno
Summary
Strategic Marketing Director with expertise in branding and content creation. Led marketing initiatives for multi-location dental companies, enhancing community outreach and engagement. Delivered impactful marketing strategies that fostered brand growth and strengthened industry presence.
Overview
19
19
years of professional experience
Work History
Director of PR & Marketing
OPEK, INC.
Fresno
01.2021 - Current
- Led marketing, branding, content creation, social media, community outreach, and event planning for a 7 companies, multi-location dental organization.
- Managed Google ads and reviews, Meta Ads and reviews, Yelp.
- Organized and coordinated external and internal events to foster community engagement and team collaboration.
- Compiled data about customer demographics to develop targeted campaigns that would reach desired audiences.
- Evaluated existing marketing materials and proposed new ideas or solutions for improvement.
- Developed content for websites and other online platforms for enhancing brand presence on web.
- Designed ads, brochures, flyers, referral pads and all other marketing materials.
Treatment Coordinator and New Patient Coordinator
Nalchaljian Orthodontics
Fresno
10.2019 - 11.2020
- Provided patients with a thorough explanation of the orthodontic treatment recommended, thorough explanation of financials, photos and records, post visit communication, scheduling, answering phones, training new employees, various monthly reports and social media.
Marketing/Administration
Charles McMurray Co.
Fresno
10.2007 - 10.2010
- Managed inventory control, processed orders and quotes, handled accounts receivable and payable, and coordinated freight logistics.
- Developed and launched marketing materials for online retail initiative.
Education
BBA - Marketing
Loyola Marymount University
Los Angeles, CA05-2002
High School Diploma -
San Joaquin Memorial High School
Fresno, CA05-1998
Skills
- PR strategy
- Marketing communications
- Brand development
- Content creation
- Social media management
- Event planning
- Attention to detail
- Multitasking Abilities
- Problem solving
- Effective communication
- Networking skills
Timeline
Director of PR & Marketing
OPEK, INC.
01.2021 - Current
Treatment Coordinator and New Patient Coordinator
Nalchaljian Orthodontics
10.2019 - 11.2020
Marketing/Administration
Charles McMurray Co.
10.2007 - 10.2010
BBA - Marketing
Loyola Marymount University
High School Diploma -
San Joaquin Memorial High School