Allen Daewon Seo
Buena Park
Summary
Product Manager with 10+ years of experience in game publishing and live operations, specializing in global game launches. Proven track record of owning end-to-end product strategy and driving execution across cross-regional teams (US–KR). Experienced in live ops, localization, platform publishing, and building scalable operational frameworks from development through launch.
Overview
9
9
years of professional experience
Work History
Product Manager
ESTsoft.Inc
Irvine
07.2025 - Current
- Owning global launch strategy for an unannounced MMORPG project, aligning KR development builds with US/global service requirements
- Reduced US–KR communication cycles from weeks to <24 hours by establishing real-time collaboration frameworks and driving on-site execution in Korea
- Defined boundaries between client constraints and live operations control, improving clarity and execution efficiency across teams
- Established scalable communication and documentation frameworks, increasing development visibility and cross-functional alignment
- Architected launch content strategy (progression, gating, feature rollout), balancing accessibility with long-term retention and monetization
- Shaped live operations foundation including event structure, content cadence, and BM direction for post-launch scalability
- Designed US live operations org structure and hiring plan, defining roles, workflows, and operational processes
- Directed English localization (60+ files) and LQA strategy, resolving systemic narrative consistency issues
- Led English voice-over production (25k budget), overseeing vendor selection, casting, and end-to-end execution
- Defined product positioning and user acquisition funnel (Coming Soon → Pre-registration → Official) and owned platform readiness across Google Play and Apple
Project Manager
Smilegate Megaport US
05.2023 - 01.2025
- Developed quarterly live ops campaigns, enhancing U.S. audience targeting and boosting revenue by 143% in 2024.
- Directed live operations for mobile game, facilitating communication across 8 internal teams in U.S. and Korea.
- Led team of 7 community and social media managers to execute live ops strategy and campaigns.
- Drove community marketing growth by redefining social channels, achieving 105% year-over-year growth.
- Streamlined internal workflows, enhancing task management and access to information.
- Redesigned communication processes, fostering collaboration among regional teams.
- Implemented innovative content strategies, boosting engagement across social media platforms.
- Analyzed performance metrics to refine community growth initiatives and optimize campaign effectiveness.
Associate Producer
Nexon America
05.2022 - 05.2023
- Spearheaded redesign of user login process, increasing user funnel by 27% and improving retention by 33%.
- Directed redevelopment of in-game data dashboard on Tableau, minimizing data discrepancies among internal teams to improve accuracy.
- Managed live operations for production, coordinating communication among nine internal teams across US and Korea to enhance collaboration.
- Led cross-communications during game development phases, clarifying goals and providing timely updates to ensure alignment.
Assistant Producer
Com2us USA
01.2019 - 05.2022
- Overhauled localization and marketing strategies, achieving forty-eight percent user retention increase and fifty-seven percent revenue growth.
- Introduced and directed inaugural battle pass rollout, establishing a standard for future mobile titles.
- Streamlined communication across 14 internal teams, minimizing delays in live operations.
- Led six-month partnership with HQ developer teams to redefine game roadmap and vision.
- Expanded community platforms from two to six, boosting engagement metrics.
- Managed communications between US and Korean offices, securing external contracts and partnerships.
Community Manager
Com2us USA
10.2016 - 01.2019
- Designed and executed creative community activities, increasing growth by 36% and engagement by 59%.
- Coordinated influencer program, increasing organic marketing reach and growing community size by 53%.
- Managed community for five mobile games, delivering live operations support that enhanced player experience.
Education
Bachelor of Arts - Film and Media
University of California of Santa Barbara
Santa Barbara01-2015
Skills
- End-to-End Product Ownership
- Feature Prioritization
- Live Ops & Monetization (F2P)
- Cross-Functional Development & Execution
- Global Launch Strategy
- KPI Analysis
- US–KR Collaboration
- Process & Workflow Design
- Platform Publishing (iOS / Google Play)
- Localization & LQA
- Vendor Management
- AI-Driven Workflow Optimization
Languages
- Korean
- English
Timeline
Product Manager
ESTsoft.Inc
07.2025 - Current
Project Manager
Smilegate Megaport US
05.2023 - 01.2025
Associate Producer
Nexon America
05.2022 - 05.2023
Assistant Producer
Com2us USA
01.2019 - 05.2022
Community Manager
Com2us USA
10.2016 - 01.2019
Bachelor of Arts - Film and Media
University of California of Santa Barbara